Challenge Summary
Welcome to "AppXpress - Stryker Blueprint Logo Design Challenge". In this challenge, we are looking for your help to create logo for our new project called "blueprint". Your logo should be simple, clean, eye catching, professional yet still fun and the most important thing it conveys the purpose or a sense of brand for our products and can be stitched into a jacket or shirt. We are looking forward to seeing your logo creations!
IMPORTANT!! We've got FAST Checkpoint/1st Round timeline set for this challenge, JUMP IN NOW!!
Round 1
Submit your initial logo designs for feedback!
Round 2
Final logo design with client feedback applied
Challenge Brief
We are (Stryker) one of the world's leading medical technology companies and together with our customers, we are driven to make healthcare better. Our Company offers a diverse array of innovative medical technologies, including reconstructive, medical and surgical, and neurotechnology and spine products to help people lead more active and more satisfying lives. Stryker products and services are available in over 100 countries. In this challenge, we need your help to create a logo design for our project called "Blueprint". The logo should be able to be use in a jacket or shirt. See more details below!!
Regarding Project "Blueprint"
Think of a Blueprint as a project to outline the future use of technology. This is a good overview, http://searchcio.techtarget.com/definition/IT-blueprint,The team at Stryker is going through a Blueprint process (as a project), planning for an implementation of some additional technologies and strategy.
Challenge Goals
Create a logo for "blueprint" brand that helps to convey it brand aspirations.
Logo Design Considerations
- Create a logo design that fits with "blueprint" brand aspirations and target.
- Logo that can be stitched into a jacket or shirt.
- Logo Imagery should reflect "Cross Divisional", "Collaboration", "Alignment".
- Logo should not include "IT consulting" text in it.
- Use different variation of creation, icons/custom graphic, combination of colors, fonts, name + icon combinations, shape, etc.
Branding Guidelines
- Stryker_Blueprint.zip (stryker logo and current blueprint logo)
- Use color from stryker website, but it is not mandatory.
- Feel free to explore the best concept and color for the logo, but we may have additional guidance when we get checkpoint submissions.
Logo Requirements
1. We are looking your logo in different design elements, which are :
* Logo Icon, a stylized "blueprint" icon or logo that relates to the blueprint brand concept, create a black and white version and a also a color version of this icon.
* Logo Type, create a version of your logo and pair it with the name of the company "stryker", the logo should have an options that integrate with Stryker Logo and options that stand alone.
- Do not stuck in one design process, create different variation of design, use shape elements, negative space, text, color combinations in your design.
2. You need make sure your logo looks okay above light or dark background by submitting them in white and black backgrounds.
3. Font is open to the designers, DO NOT include any font files in your submission or source files.
4. Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
5. The Logo must be appealing and looks great when stitched into a jacket or shirt (provide logo appearance in jacket/shirt if possible).
Logo Reference:
- http://tannerchristensen.com/rules-for-logo-design/
- http://justcreativedesign.com/2008/12/02/logo-design-resources/
- http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
- http://mashable.com/2014/04/30/logo-design-tips/
Target Audience
- Internal Employee of our company.
Judging Criteria
Your submission will be judged on the following:
- Creativity : Does your logo visually exciting and engaging?
- Relevance: Does your logo convey the meaning of the application? Does it help the refine the application?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
- Execution : Does the quality of the graphics as well as following the provided guidelines
- Have you used typography in a meaningful way? (if you use text in the logo?)
Submission & Source Files
Preview Image
Please create a preview image as one (1) 1024x768px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. Use this preview image to help sell your logo solution.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.