Challenge Summary
Welcome to the Unlimited Prizes! Crowdsourcing Postcard Design Challenge. The goal of this challenge is to create a new business-card or postcard-sized flyer to be handed out at a conference, for recruiting new people and promoting Appirio and the crowdsourcing model. Make sure your designs stand out, look fun, and will capture the attention of people attending the event!
We are going to purchase unlimited submissions - whichever the client likes, so submit as many of your creative designs as you like!
Round 1
Please submit your initial designs for checkpoint review.
Round 2
Please submit your final designs after incorporating checkpoint feedback.
Challenge Details
The primary goal of this challenge is to design marketing material in the form of a business card or postcard to be given away at a conference - promoting Crowdsourcing, and Appirio's Idea - Vision - Prototype business model. We have a team at the conference who are available to provide expert insights and answering any questions about innovation on the Salesforce platform, tapping into On-demand talent through our Crowdsourcing platform, App Development, Salesforce for HR, Analytics and Wave, as well as providing an exclusive networking opportunity with other innovative leaders.
Appirio is a Global Salesforce.com Premier Partner, has helped 2M people at 500 enterprises move to the cloud, has a Crowdsourcing Community of over 800,000+ experts, focused on development, design and data science. We’ve been recognised by the World Economic Forum, Gartner, Wall Street Journal, Forrester and many others.
There are two contests being run at this event by Appirio - which allow participating people to have a go at using the community to build their ideas - we need you to design these cards promoting these contests - and inviting people to come converse with the team.
Design Considerations:
- This is a two-sided card, which is about promoting and explaining "Crowdsourcing”.
- We would prefer it at Business card size - but in case you feel a larger space is required,
- Each side has a different contest for the event participants - they should see these and be encouraged to visit and engage with the Appirio representatives
The card should be interesting, exciting visually appealing, and must engage the target audience!
Design Requirements:
- We want these designs to look FUN! so that people are tempted to come over and talk to Appirio representatives, and participate in these contests
- Follow either of the attached templates in Card_Templates.zip
- Size: We would prefer the design at business card size, but if you feel you need more space then use the postcard size.
Business Card: 3.5"x 2" inches with 0.125" bleed on all sides
Postcard: 5” x 3.5” inches with 0.125"bleed on all sides
- Resolution: should be 300dpi minimum
- Images: Stock photography is allowed in this challenge, but graphics preferred rather than photos.
- Branding Guidelines: Please follow the attached Appirio Branding Guidelines, typography and colors.
Content:
Please include the AppXpress and Appirio logos within your card designs.
Side 1:
The Use-case for this side is, people who feel: "I have this idea that I just can’t get anyone to buy into people it’s difficult for anyone to visualize what I’m talking about!" Please use the following content.
Headline: AppXpress: Promote your Vision Internally with Designs/Mockups
���Idea to Vision in 1-2 Weeks
Sub-Headlines / Text Content:
- Make your Idea come to life with #Mockups of your Vision!
- Submit your Vision at the Booth to for a chance to Win, Best Vision Submission Wins***
Qualification Criteria***
- Salesforce Related Idea
���- Time Commitment from Submitter
Side 2:
The use-case for this side is, people who feel like: "I have this idea for an app or solution that will solve a quantifiable problem within our organization. I just need it done!" Please use the following content.
Headline: AppXpress: Build a working Prototype
Sub-Headline / Text Content: Build a WORKING Prototype in 4-6 Weeks
- Submit your App Idea at the Booth to for a chance to Win, Best Vision Submission Wins***
- See your idea built by the community!
���Qualification Criteria***
- Salesforce Related Idea
���- Time Commitment from Submitter
Supporting Documents
- AppXpress Logo
- Appirio Branding Guidelines
Target Audience
- Event Participants
- Event Sponsors
- People who want to learn about crowdsourcing (through Appirio)
Judging Criteria
Appearance
- Is it aesthetically pleasing to the viewer?
- Is text legible? Is spelling correct?
- Follows Appirio Branding Guidelines?
Content
- Does the card deliver all the required content?
- Does it motivate viewers?
Idea and Creativity
- Originality and Creativity
- Are the main ideas appropriate to the topic and presented correctly?
- Does your card tell a great story!
Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. You are free to resize or crop your submission to fit this size.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source VECTOR files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI or EPS files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors. Final Fixes might need to be fast!
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.