Challenge Summary
Welcome to the FAST! Unlimited Prizes Recruiting Cards Design Challenge. The goal of this challenge is to create a new business-card sized flyer to be handed out at a conference, for recruiting new people and promoting Appirio and the crowdsourcing model. Make sure your designs stand out, look fun, and will capture the attention of people attending the event!
We are going to purchase unlimited submissions - whichever the client likes, so submit as many of your creative designs as you like!
Round 1
Please submit your initial designs for checkpoint review.
Round 2
Please submit your final designs, after incorporating checkpoint feedback.
Challenge Details
The primary goal of this challenge is to design marketing material in the form of a business card-sized flyer to be given away at a conference - promoting Crowdsourcing, and Appirio's Idea - Vision - Prototype business model. We have a team at the conference who are available to provide expert insights and answering any questions about innovation on the Salesforce platform, tapping into On-demand talent through our Crowdsourcing platform, App Development, Salesforce for HR, Analytics and Wave, as well as providing an exclusive networking opportunity with other innovative leaders.
Appirio is a Global Salesforce.com Premier Partner, has helped 2M people at 500 enterprises move to the cloud, has a Crowdsourcing Community of over 800,000+ experts, focused on development, design and data science. We’ve been recognized by the World Economic Forum, Gartner, Wall Street Journal, Forrester and many others.
There is a promotion being run at this event by Appirio - which allows people to get a £50 Amazon Gift Card, just for stopping by and chatting with the Appirio representatives, and answering the question that is printed on the card. There's no catch to this promotion, everyone who comes by will get a gift card - so we are highlighting the term "#NoCatch". This also entitles them to enter a raffle for an Apple iWatch.
Design Considerations:
- This is a two-sided card, which is about promoting careers at Appirio
- It needs to be at Business card size.
- Each side has a different career-based question for the event participants - they should see these and be encouraged to visit and engage with the Appirio representatives
- Colors and typography are open to the designer
The card should be interesting, exciting visually appealing, and must engage the target audience!
Design Requirements:
- We want these designs to look FUN! so that people are tempted to come over and talk to Appirio representatives, and participate in these contests
- Size: Business Card Sized: 3.5"x 2" inches with 0.125" bleed on all sides (Follow attached template)
- Resolution: should be 300dpi minimum
- Images: Stock photography is allowed in this challenge, but graphics preferred rather than photos.
Content:
Please include the Appirio logo within your card designs.
Side 1:
Headline: Chat for a £50 Amazon Gift Card #NoCatch, Limit 1 per person
<You are allowed to use the Amazon logo here if you would like to - see attachments>
Choose ONE (1) of these Questions to place on the card (You are designing a template, there will be one different question on each card).
- What are your main drivers when changing jobs?
- What's the one thing you would change about your current role?
- What kind of a company culture do you look for?
- What's the most important thing for you in your next career move?
- What can we do to attract you?
- What do you look for in a career?
- What do you look for in a company?
- Define a great company.
- What company benefit/perk is most important to you?
- Tell us what excites you about your job?
- Where do you see your career in 3 years time?
- What's the future for the cloud industry?
- What's the best thing about Appirio?
- How can Appirio improve?
Call To Action:
Stop by the Appirio both to submit your answer and pickup for £50 Amazon Gift Card #NoCatch
Side 2:
If you wish, you may use any iWatch template if available free for commercial use - be sure to declare the source in your declaration notes with your submission in order to pass screening. It is not necessary, but in case you are using iWatch imagery then it must be declared.
Text Content:
Gift Card recipients are eligible to win an iWatch after participating in a 30 minutes webinar.
Ask the booth rep for more details!
Supporting Documents
- Appirio Logo
- Card Template
- Amazon Logo (optional use)
Target Audience
- Event Participants (Looking to be recruited)
- Event Sponsors
- People who want to learn about crowdsourcing (through Appirio)
Judging Criteria
Appearance
- Is it aesthetically pleasing to the viewer?
- Is text legible? Is spelling correct?
Content
- Does the card deliver all the required content?
- Does it motivate viewers?
Idea and Creativity
- Originality and Creativity
Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it. You are free to resize or crop your submission to fit this size.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source VECTOR files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI or EPS files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics, images (sizes or colors) or modify overall colors. Final Fixes might need to be fast!
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.