Challenge Summary
Welcome to CSFV – Verigames Google Ads Design Challenge! The goal of this challenge is to design banner ads for Google Adwords. We need some concepts for ads that communicate what the project has accomplished so far and heavily push the citizen science aspect of the program.
Round 1
Submit your design for a Checkpoint feedback:
1. We would like to review your Ad and provide feedback.
- Readme.jpg : Provide notes about your submission.
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).
Round 2
Final Design plus Checkpoint feedback:
1. Your final design and files.
- Readme.jpg : Provide notes about your submission.
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).
Challenge Description:
The main objective is to communicate a bit of what the project has accomplished so far and heavily push the citizen science aspect of the program. Be creative and unique.
Branding Guidelines:
- Verigames.
- Existing Design Styles (http://www.verigames.com/Verigames_Phase2_PressKit.zip).
Target Sizes:
- 300px x 600px.
- 240px x 400px.
- 728px x 90px.
- 160px x 600px (Flash).
- 300px x 250px (Flash).
Note: These need to be banner ads for Google Adwords. Animated ads are preferred and they have to be less than 150K.
Here are some links that show the appeal of citizen science:
- http://science.nasa.gov/citizen-scientists/
- http://education.nationalgeographic.com/education/encyclopedia/citizen-science/?ar_a=1
- http://en.wikipedia.org/wiki/Citizen_science
- http://www.citizensciencealliance.org/
- http://www.gamesforchange.org/play/foldit/
- http://www.scientificamerican.com/citizen-science/
Note: Please read these links to understand the citizen science concept.
Advertisement Requirements:
The advertisements you have been tasked with to design should include but are not limited to the following:
- Eye catching (what would make the target audience click on the ad?)
- Enhances Verigames branding.
- Verigames logo.
- Some text that can be used:
-- Verigames project games have made formal verification 90% faster than before!
-- Verigames project games may enable whole new ways to automate formal verification!
- The design assets found in the press kit should be used. Don't come up with graphics that don't fit the press kit assets concepts, you can reuse it or make changes to fit the banner width/height.
Important:
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance
Target Audience:
- Citizen Science.
Judging Criteria:
- How well you create an advertisement that appeals to citizen science.
- Cleanliness of your graphics and design.
- Consistency with Verigames Design Brand.
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG/FLA for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file, or Adobe Flash as ShockWave Flash Movie.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.