Challenge Summary
Welcome to "IBM - SiBM CATHY Avatar Creation Design Challenge". In this challenge, we would like to design an avatar character and it's several interactions. Your avatar creation must be able to represent our brand and helping our apps user when using our support easy onboarding application. The avatar will be called CATHY (Client Agent To Help You!). Looking forward to see your participation in this challenge!!
Round 1
Initial Avatar Creation for client review.
Round 2
All requirements as stated in challenge details with client feedback applied.
Background Overview
The Support Easy Onboarding Application is a customer facing application to help streamline the onboarding process for support services. Review the provided wireframes to learn how the application will work. The onboarding process will be gamelike to help teach customers how to sign up for various services. We are looking for the application design to be engaging, educational and of course fun to use. We want to give the user a sense of accomplishment through the onboarding process.
We are currently running a design challenge to create the application look and feel, and now we need your help to create the CATHY avatar which will help user to go through the application by explaining and guide our user in some particular area in the apps.
Branding Guidelines:
All submission MUST follow IBM Design Language (if you haven't learned it yet - now is a great time!) :
-- Layout: http://www.ibm.com/design/language/framework/visual/layout.shtml
-- Typography: http://www.ibm.com/design/language/framework/visual/typography.shtml
-- Iconography: http://www.ibm.com/design/language/framework/visual/iconography.shtml
-- Color: http://www.ibm.com/design/language/framework/visual/color.shtml
-- Interaction: http://www.ibm.com/design/language/framework/interaction/introduction.shtml
-- App Inspiration: http://www.ibm.com/design/language/inspiration.shtml
- Click around Client Design Brand site to get familiar with more client design brand that not stated on this challenge spec.
Accessibility:
- Make sure when you are planning your concepts you are also designing for accessibility
- Since this application will be very visual (colors) - think about color blindness and the need for contrast/labels.
- You will notice the color accessibility suggestions within the IBM Design Language.
- Accessibility checklist.
Avatar Requirements :
- Avatar Characteristics :
* Female
* Simple
* Wearing a business suit
* Friendly
* Not overly feminine
* Has an IBM nametag
* Eyes smaller than the current avatar in the wireframe
* No crossed arms
* Professional
* Intelligent
- Avatar Design Interactions :
* Full body creation facing front and side.
* Half body creation (top parts) facing front and side.
* Full Face creation, face looking front, left, and right, pop up to the right and left.
* Hand and Body Gesture movement pointed to some point like explaining something (Cathy position is on the right side of the screen).
* Small CATHY avatar creation (chibi look a like?)
Avatar General Description :
- CATHY embodies what an IBM'er represents but also the contribution made by women in the area of technology.
- CATHY will have interactions where she needs to facing the stairs as she is "going up" with the user on the stairs screens (check wireframe for the interactions).
- CATHY will have interactions where she needs to guide and explain particular information/features of the application to user.
- CATHY will need to have some movements when explaining some features/information in the apps.
- We do like CATHY character style in the wireframes, but we need it to have less cross arms, less bubble eyes and make sure that your avatar creation fun and engaging.
Important:
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance.
Target audience
- Users who need to learn about the Onboarding process to sign up for customer services
Judging Criteria
- Creativity, cleanliness, graphic appeals and completeness of your solution.
- How well your avatar creation follow our branding guidelines.
Supporting Documents:
- Wireframes (wireframe.zip), contains CATHY appearance in the apps with its interactions (Please ask in forum for access to wireframes).
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.