Challenge Summary
Welcome to American Express - Concierge Wireframe Challenge!
American Express offers benefits to its Platinum Card members. The current experience for members who want to use their benefits is: Go online to learn about benefits; call a phone number to speak with a representative to determine eligibility and arrange for goods/services/travel/etc.
So we want to enable simple access to concierge services: restaurant bookings, purchases of goods, deliveries, travel bookings, etc either via mobile app or other channels if suggested by the community.
Round 1
Submit your wireframe for a Checkpoint feedback
- Submit your initial work for checkpoint feedback.
- The application is mainly desktop but we would like to see a couple of screens done as mobile as well.
Notes.jpg: Any comments about your design for the Client.
Round 2
Final wireframe plus Checkpoint feedback
- Your final solution including any checkpoint feedback.
- The application is mainly desktop but we would like to see a couple of screens done as mobile as well.
Notes.jpg: Any comments about your design for the Client.
Challenge Description:
In this challenge we are looking to build an app that enables users to explore options and directly request concierge services, without the hassle of having to talk to someone, authenticate, etc.
We are looking for wireframe (Axure) solutions based on requirements below. We’re also looking to the community to come up with interesting ideas for the workflow - we’re absolutely open to creative solutions!
At the end of this wireframe challenge, we are looking to have a complete solution for the user experience and flow of the portal
Wireframe Expectations:
- Produce HTML click through wireframes that can be used to demonstrate all mentioned functionalities as required in each round.
- The website must be very easy to use and intuitive. Keep that in mind when designing your solution.
- You MUST cover all screens mentioned in required sections below, if any requirement is missing in final submission the client will not look at it, so make a checklist for the required screens to make sure you designed all of them.
- Please show us your proposal as a movie or series of wireframes that communicate the user’s intended interaction with your proposed solution.
- You MUST use wireframes note pane in every single page you design to explain what items are addressed in that page from the documentation, what things you added/changed/removed, use it to make your idea clearer and help the client to give you constructive feedback.
Notes:
- Your solution need use Responsive Design Solution.
- Your wireframe submissions need to be able to drill down for all page flow.
- Show your wireframe solution for Desktop view (width 1280px and height as required).
- Show your wireframe solution on Portrait View. Use this screen size (375px x 663px)
- Feel free to suggest any tools/functions that can bring good User Experience for this tool.
Required Functionality:
- Consider ways to create a self-service experience content using the content here: https://www.americanexpress.com/us/credit-cards/benefits/detail/platinum-card-concierge/platinum#detail
-- Think of how you can display this data in mobile app.
- Also look at buywithfetch.com for inspiration.
Features included for concierge include:
- Buying stuff for me and having it delivered (e.g. I need 10 bottles of wine for my office party or flowers for my fiancée).
- Restaurant reservations.
- Flight bookings.
- Can you check if <macys> has <this teddy bear> in stock and if they can deliver it to me by 6pm.
- Guide me to the airport lounge and generate my access pass.
- Concierge could also be voice controlled.
Learn Axure:
New to Axure? Here are some quick tutorials to help you get started.
http://www.axure.com/learn
Target audience:
- Young professionals; they have money but not time.
Judging Criteria:
- User Experience of American Express Concierge App.
- Completeness and accuracy of the wireframe as defined in the spec requirements.
- How well your wireframes provide a consistent user flow.
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Generated HTML files with all the requested contest requirements stated above.
Source Files
Wireframes should be built in Axure. The resulting files should have generated HTML files. Also, all the content must be listed and the pages are linked together to show page flow.
Final Fixes
As part of the Final Fix phase, you may be asked to remove, update, or change some features of the wireframe.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.