Challenge Summary
Welcome to American Express - Financial Education Wireframe Challenge!
This is Part 2 of a 2-feature app called American Express Community and Education. Part 1 challenge is currently running simultaneously.
Part 1 focuses on Connected Community, while Part 2 focuses on Financial Education. The intent is for users to toggle between these two features, but designers should please focus on Financial Education, knowing that the other feature exists and will be accessible to the user.
Client is looking for unique solutions and intuitive features that promote learning.
In this challenge we need to increase the interest in financial products amongst target customer coupled with a desire to understand more and improve their knowledge to make a more informed purchasing decision.
Round 1
Submit your wireframe for a Checkpoint feedback
- Submit your initial work for checkpoint feedback.
- The application is mainly desktop but we would like to see a couple of screens done as mobile as well.
Notes.jpg: Any comments about your design for the Client.
Round 2
Final wireframe plus Checkpoint feedback
- Your final solution including any checkpoint feedback.
- The application is mainly desktop but we would like to see a couple of screens done as mobile as well.
Notes.jpg: Any comments about your design for the Client.
Challenge Description:
In this challenge we are looking to build a connected community (existing or new network / platform) enabling exchange of ideas and experiences amongst the community.
We are looking for wireframe (Axure) solutions based on requirements below. We’re also looking to the community to come up with interesting ideas for the workflow - we’re absolutely open to creative solutions!
At the end of this wireframe challenge, we are looking to have a complete solution for the user experience and flow of the portal
Wireframe Expectations:
- Produce HTML click through wireframes that can be used to demonstrate all mentioned functionalities as required in each round.
- The website must be very easy to use and intuitive. Keep that in mind when designing your solution.
- You MUST cover all screens mentioned in required sections below, if any requirement is missing in final submission the client will not look at it, so make a checklist for the required screens to make sure you designed all of them.
- Please show us your proposal as a movie or series of wireframes that communicate the user’s intended interaction with your proposed solution.
- You MUST use wireframes note pane in every single page you design to explain what items are addressed in that page from the documentation, what things you added/changed/removed, use it to make your idea clearer and help the client to give you constructive feedback.
Notes:
- Your solution need use Responsive Design Solution.
- Your wireframe submissions need to be able to drill down for all page flow.
- Show your wireframe solution for Desktop view (width 1280px and height as required).
- Show your wireframe solution on Portrait View. Use this screen size (375px x 663px)
- Feel free to suggest any tools/functions that can bring good User Experience for this tool.
Required Functionality:
- Consists of directing users to on- and off-line resources enabling financial education; pop-up physical spaces for advice/guidance, genius bar type, as well as online spaces for experience sharing, learning and collaboration.
- Provides non-patronizing support from someone who’s on the users’ side, where and when it’s relevant to them.
- Provides a non-boring, engaging platform to allow users to connect and learn.
- Ability to automatically pull in/upload your own weekly expenses and get a visualization of where your money is going and where you could save.
- Pull in your credit/fico score and get relevant offers e.g. Credit Karma.
- Rich content, video and images of educational series and real life examples of financial tactics people like us have deployed to manage their finances successfully.
- Forums for folks to share and ask questions or hear others’ experiences
- Edited features highlighting and reviewing specific products across card, loans and insurance.
- Maybe a feature to meet your “future self” to discuss what you´ll need at age 65 that allows you to retire comfortably, to spark thinking on pensions now:
-- See http://www.wsj.com/articles/SB10001424052748703410604576216663758990104
Learn Axure:
New to Axure? Here are some quick tutorials to help you get started.
http://www.axure.com/learn
Target audience:
- Young professionals age 23-35 in need of financial advice/life stage planning at key demographic life stage points; starting work, getting married, having kids, buying a home
Judging Criteria:
- User Experience of American Express Financial Education App.
- Completeness and accuracy of the wireframe as defined in the spec requirements.
- How well your wireframes provide a consistent user flow.
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Generated HTML files with all the requested contest requirements stated above.
Source Files
Wireframes should be built in Axure. The resulting files should have generated HTML files. Also, all the content must be listed and the pages are linked together to show page flow.
Final Fixes
As part of the Final Fix phase, you may be asked to remove, update, or change some features of the wireframe.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.