CHEP - Global Website Design Concepts Challenge

Welcome to CHEP – Global Website Design Concepts Challenge!

This challenge is focused on creating design concepts/visual ideas to create a global responsive website for CHEP to improve their digital presence.

CHEP specializes in the pooling of unit-load equipment and the provision of associated services, with a focus on the outsourced management of returnable pallets, crates and containers. The CHEP Pallets brand serve customers within the consumer goods, dry grocery, fresh food, retail and general manufacturing industries. In addition, CHEP Containers is a portfolio of specialized businesses serving the global automotive manufacturing, aerospace and oil and gas sectors.

Globally, CHEP brand is highly respected brand by our customers and within the industries they serve.  CHEP recently launched initiatives to reposition their brand as a supply chain solutions provider with a clearly articulated solutions architecture.  An improved digital presence is required to maximize the value of these brand repositioning initiatives.  Our leadership believes that current digital marketing capabilities, specifically the web presence within CHEP Pallets, does not appropriately communicate our brand promise, support local market marketing campaigns or adequately meet the needs of customers.

In this contest we are looking for DESIGN CONCEPTS on how this could work. What should the user see and experience when using the application?

Round 1

Submit your design for a Checkpoint feedback:
0. Navigation.
1. Homepage. (Mobile + Desktop)
2. Login Page. (Mobile + Desktop)
3. Catalog Search Page. (Mobile + Desktop)
4. Company History Page. (Mobile + Desktop)
6. Careers Page. (Mobile + Desktop)
- If you have time - please provide us with a click map for your design.
- Readme.jpg : Provide notes about your submission.
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).

Round 2

Final Design plus any Checkpoint feedback:
0. Navigation.
1. Homepage. (Mobile + Desktop)
2. Login Page. (Mobile + Desktop)
3. Catalog Search Page. (Mobile + Desktop)
4. Company History Page. (Mobile + Desktop)
5. FAQ Page. (Mobile + Desktop)
6. Careers Page. (Mobile + Desktop)
7. News Page. (Mobile + Desktop)
8. Media Page. (Mobile + Desktop)
- If you have time - please provide us with a click map for your design.
- Readme.jpg : Provide notes about your submission.
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).

Concept Description:
The goal of this challenge is to design a website for CHEP to improve their digital presence. Please read main features section carefully before you start designing your solution.

We are looking for the [topcoder] design Community to help us with planning our new "user experience" (UX).

Design Concept Goals:
- Your Design Concept submission need able to drill down for all page flow.
- Provide customers and potential customers with the experience they expect and information they need (contact information, account access, product knowledge)
- Ensure alignment/consistency with the global CHEP Pallets brand repositioning initiative (See example of new branding at https://solutions.chep.com/choose)
- Provide flexibility to customize content and tweak user experience within local markets, based on regional business strategies (without conflict to the brand repositioning initiative. See example of what we believe to be a good global execution at www.pampers.com). The most important aspect of this site is delivering the content specific to the global location. While this is a good example that they like, it’s not the only one. When looking at this site, select different countries to see the differences/similarities.
- Maximize how CHEP’s global brand can drive enhanced search visibility within local markets and promote global solutions.

Screen Sizes:
- Mobile Resolution: Design for iPhone 6 Retina Display 750px x 1334px.
- Desktop Resolution: 1280px width and height as required.
Make sure you create graphic in 'shape' format, so when we resize graphics will still look sharp! It will be great if you can provide the landscape version.

Main Features:
1. Conceive and design a compelling and progressive user experience, creating maximum engagement for site visitors.
2. Allow customers to search or recommend products from CHEP’s material catalogue to view and print them.
3. Footer on all pages for quick navigation.
4. Easy to find local customer support number.
5. Keyword search.
6. Company History section.
7. Support for FAQ.
8. We need links for Twitter and LinkedIN.
9.  Ability to request immediate contact for sales opportunities.
10. Support for employment opportunities which will link to various other sources such as 3rd party sites, and direct website postings.
11. Support press releases.
12. Allow access to informational media including: Videos, White Papers, and Use Cases.
13. Login capabilities to 3 customer portals.

Suggested Screens & Features:
This is a design concepts challenge and those are only suggested screens from us, so please feel free to add anything you think will work good for this app.

0) Navigation:
- How does the user navigate this website?
- Include navigation that you think fits with this website.
- Focus on the priority items and how things should be sized.

1) Homepage:
This is the landing page for the application.
- This page should reflect the CHEP branding and look "premium" in design.
- It should very clearly show what user can do with this website and what the website is all about.
- A user should be able to get to a Help/Getting Started page.
- We need a “Login” button here.
- We need footer on all pages for quick navigation.
- The user need an easy to find local customer support number from this page.
- We need links for Twitter and LinkedIN.
- Ability to request immediate contact for sales opportunities.
- User need to be able to access all other pages from this page.

2) Login Page:
- From this page we need to show login capabilities to 3 customer portals.

3) Catalog Search Page:
- Allow customers to search or recommend products from CHEP’s material catalogue to view and print them. (You can look for products from here  http://www.chep.com/services/supply_chain_help/)
- Users should be able to view specific pages from catalogues.
- We need to support Keyword search as well.

4) Company History Page:
- In this page you need to show Company History and about us information.

5) FAQ Page:
- We need to view frequently asked questions.

6) Careers Page:
- Support for employment opportunities which will link to various other sources such as 3rd party sites, and direct website postings.

7) News Page:
- Support press releases.

8) Media Page:
- Allow access to informational media including: Videos, White Papers, and Use Cases.

Important:
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance

Target Audience:
- Customers within the consumer goods, dry grocery, fresh food, retail and general manufacturing industries.
- Customers within the global automotive manufacturing, aerospace and oil and gas sectors.

Judging Criteria:
- How well you plan the user experience and capture your ideas visually.
- Cleanliness of your graphics and design.
- Your design should possible to build and make sense as a mobile application.

Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission File
Submit JPG/PNG for your submission files.

Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.

Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.