Challenge Summary
Welcome to Sunshot – Solar Doctor - Branding Concept and Logo Design Challenge!
Develop branding and marketing materials for Solar Doctor including logo, masthead and html email template for client facing communications.
Round 1
Round One (1) - Submit your design for Checkpoint feedback:
1. Logos.
2. Style Tile.
4. HTML Email Design.
- Notes.jpg: Any comments about your design for the client.
Round 2
Round Two (2) - Final Design plus any Checkpoint feedback:
1. Logos.
2. Style Tile.
3. Documentation.
4. HTML Email Design.
5. Splash/Landing page design for website.
- Notes.jpg: Any comments about your design for the client.
Challenge Description:
The goal of this challenge is to design a brand for Solar Doctor. We would like your help in developing logos, a color scheme, simple waiting list and confirmation page as well as email template that we can use for desktop/mobile website and apps.
Users will receive different email notifications such as registration, instructions and so on. You need to design a simple Solar Doctor branded email template we can use for all these messages.
Your Email design must be consistent with the Solar Doctor look and feel that you are designing in this challenge.
We are looking for the [topcoder] design Community to help us with planning our new "user experience" (UX).
Design Goals:
The goal of this challenge is to design a brand for Solar Doctor. This includes:
- Logos - consisting of graphical and textual components. The graphical component represents “Solar Doctor” without any text. The textual component represents “Solar Doctor” as well as “Solar MD” typographically. Variants of the logo should be included for different screen sizes including “icon” or “favicon” size.
- Color scheme - includes a swatch of colors related to the Solar Doctor brand with recommendation of how they should be used.
- Infographic - a demo of the logo and color scheme used for an infographic depicting how Solar Doctor works (explained below).
- Documentation - please describe how colors, typography, and logos contribute to the concept and how these brand elements are used.
Branding Guidelines:
- We are looking for a simple, clean, and modern brand that reflects our use of technology (e.g. solar energy).
- We are open to all design styles, but if you are stuck, we suggest modern startup branding styles of Apple, Microsoft, and Google that use simple and minimalistic ideas along with a trend towards flat and abstract design.
- Think creatively, while the company’s current website may be beneficial to look at, don’t be limited by the current color scheme or style. Here are some ideas that may be included in the brand:
Supporting Documents:
- Style Tile Example (StyleTile.psd.zip).
Design Requirements:
1. Logos:
- Main logo including both graphical and textual components that capture the name “Solar Doctor” as well as “Solar MD”.
- Alternate logo of just graphical component.
- Alternate logo of just textual component.
- Variants of the main and alternate logos for different scales. E.g., desktop website, mobile website/app, icon-sized/favicon, and powerpoint slides.
- Please place the logos on light and dark backgrounds for demonstration.
2. Style Tile:
For this screen, we ask that you put together a one page style tile that clearly shows your concept for this design. Please search in google for “style tile template” to see common examples of this type of screen.
Required style tile content:
A) Color scheme, where you call out color for specific items such as:
- Clickable (non-active) link items.
- Color for active link items.
- Color for specific areas (backgrounds, header backgrounds, etc).
- Color-related scheme / rules.
B) Typography rules, where you call out typography for specific items such as:
- Headers.
- Sub-headers.
- Paragraphs.
- Lists.
- etc.
C) Navbar style (including both active and inactive styles).
D) Data visuals styles (your charts, graphs, etc).
3. Documentation:
- Please describe how colors, typography, and logos contribute to the concept and how these brand elements are used.
4. HTML Email Design:
Design Guidelines For Email Template:
- We need responsive email templates, as this will be coded using HTML5.
- Keep the email campaign designs of size desktop (width 650px or less and height as required) and a mobile version of size (width 320px and height as required).
Emails will include the following:
- Header (Simplify Solar Banner Image).
- Content.
- Social Media Icons / Footer.
5. Splash/Landing page design for website
This will replace the current page up on their site. This will include the ability to signup for a waiting list as well as a follow up page confirming the email have been recieved.
The HTML email should include:
- Solar Doctor logos and branding.
- A title/header and space for smaller body text describing the problem detected with the solar installation.
- A visual indication of the severity of the problem (from small problems to severe problems). Examples include color coordinated speedometer or clearly discernible grading scheme
- A link to a recommended contractor for servicing the problem.
- An estimate of the financial impact of the problem.
- Options to unsubscribe, send feedback to the Solar Doctor team, etc.
Target Audience:
Potential customers most of whom already have solar installed. Middle aged, medium to high income, homeowner in the Western United States.
Judging Criteria:
- Quality, cohesiveness, and polish of the brand.
- Overall look-and-feel of logo and color scheme.
- How well does the branding captures Solar Doctor mission.
- How well the guidelines were followed.
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
For Logo:
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or similar and saved as layered AI or EPS file. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.