Challenge Summary
Welcome to AppXpress- IT Student Program Brand Concept Logo Design Challenge!
This is a fast Logo challenge. We want to create a new logo for our IT Student Program. The logo would be used on letterheads, presentation slides, displayed on exhibition stands, brochures etc.
Round 1
Round One (1) - Submit your design for Checkpoint feedback:
- Logo examples/sketches.
- List any branding guidelines, colors, fonts you would suggest.
Notes: Any information you want client notice about your logo.
Round 2
Round Two (2) - Final Design plus any Checkpoint feedback:
- Final Logo.
- Final Branding guidelines, colors, fonts etc.
Notes: Any information you want client notice about your logo.
Challenge Description:
The goal of this challenge is to give identity to the UK IT Student Program. Creating a brand internally for our client and externally when we are recruiting for IT Students at university. Logo will be used at ALL universities we present at during recruitment, displayed on exhibition stands, slides, brochures etc.
Supporting Documents:
- Logo Template (logo-branding-template.ai.zip).
- Color Palette. (Color Palette.zip).
Main Features:
1. Standalone logo to represent the IT Student Placement Program.
2. Reference the 4 key skill areas of the student program.
3. Give an identity/brand to the IT Student Program.
4. Size should be small enough for letterheads or presentations slides.
5. Reference colors from the color palettes attached.
Logo Creation & Brand ideas:
- UK IT Student Program has been running for over 35 years. Targeted at 1 year student placements for IT students.
- We offer a mix of technical & business focused roles
- Program is centered around IT, and 4 main skills:
-- Customer focus.
-- Leadership/motivation.
-- Critical thinking.
-- Passion for technology.
- Size – no specific parameters, however intended use is for letterheads, slides, brochures, exhibition stands etc. so would need to be small enough for a letterhead.
- The graphic must represent the target audiences stated below in "Target Audience"
- Please stay away from gradients, as they will not be able be easily reproduced across all media.
- You must show your logo on a white and black background (You MUST use the logo template provided).
- The logo must be shown in various forms on the template (different color choices, layout, font use etc.)
- You must identify your colors theme in the submission.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
Target Audience:
- Students at university studying IT related degrees looking for an IT Placement.
- Students already working at our company on a 1 year IT Placement.
- Employees at our company engaged in the IT Student Program.
Logo Reference
http://tannerchristensen.com/rules-for-logo-design/
http://justcreativedesign.com/2008/12/02/logo-design-resources/
Judging Criteria:
- Requirements: Does your logo meet the requirements as stated in the description.
- Relevance: How does your logo "fit" with the purpose?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
For Logo:
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or similar and saved as layered AI or EPS file. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.