Challenge Summary
Welcome to SunShot - Kinetic Buildings - Logo Design Challenge. In this challenge, we are looking for your help to come up with the logo designs based on the storyboards that were recently created!
We are looking for a simple, clean and inviting logo. Show us your best work!!
Round 1
Initial Logo Design solution for checkpoint review.
-- Please use the provided template to submit your logo's
Please explain your design with notes that will help us understand the meaning/purpose of your logo. We are interested in ideas and would love to hear your concept behind the logo.
Round 2
Final Logo Design solution by implementing any checkpoint feedback from client.
-- Please use the provided template to submit your logo's
Please explain your design with notes that will help us understand the meaning/purpose of your logo. We are interested in ideas and would love to hear your concept behind the logo.
Purpose of this challenge is to come up with a logo for kinetic building application , you may follow the color scheme from these existing storyboards!
About the Project:
Faulty operation in buildings is known to waste 15% to 30% of total HVAC energy on average - yet fault diagnostic tools have not been widely adopted by the industry due to the current lack of low-cost, accurate solutions. We have developed a technology for detecting and diagnosing faults, that that combines high-level data-driven analytics and component-level diagnostics using a Bayesian network. This combination provides holistic building diagnostics that can be readily conveyed to a building operator using a probabilistic output.
Please go through the storyboards to understand how it works!
Logo Requirements:
- We would like the logo to be professional and conservative
- Follow the colors based on the provided storyboards.
- Font is open to the designers, DO NOT include any font files in your submission or source files.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- The logo should grasp the message of the logo design within three seconds of the first glimpse.
- You need make sure your logo looks okay above light or dark background by submitting them in white and black backgrounds.
Required Logos:
We would like to have few version of logo designs..
- Please look to include a single page with all the below versions of logo's for review (you may use the attached template)
1) Logo/Icon:
- Create an icon or logo that relates to the concept.
- Create a black and white version and a also a color version of this icon..
2) Logo with Logotype:
- Create a version of your logo and pair it with the name of the site "Kinetic Buildings".
- Submit one version of AI/EPS logo file with text intact (not outlined) and another version of AI/EPS logo file with text in outlined format.
Guidelines for what makes a good logo..
- http://tannerchristensen.com/rules-for-logo-design/
- http://justcreativedesign.com/2008/12/02/logo-design-resources/
- http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
Target Audience
- The audience is a combination of service providers, building operators, building owners, and technicians.
- The majority of the customers and many of the end-users are middle-aged and grew up before the ubiquity of computers, so the assumption needs to be that the user is minimally tech savvy.
- The buildings industry is notoriously slow to adopt new software and technology, so the interface should be intuitive so the user doesn't feel like they have to "learn" how to use the software.
Judging Criteria
- Relevance: Does your logo convey the meaning of the name?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
- Have you used typography in a meaningful way?
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or similar and saved as layered AI or EPS file. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.