Challenge Summary
Welcome to IBM - SiBM - ifundIT Logo Design Challenge. In this challenge, we are looking for your help to design a logo for “IBM® ifundIT”.
We are looking for a simple, clean and inviting logo.
Show us your best work!!
Round 1
Initial Logo Design solution for checkpoint review..
-- Please use the provided template to submit your logo's
Please explain your design with notes that will help us understand the meaning/purpose of your logo. We are interested in ideas and would love to hear your concept behind the logo.
Round 2
Final Logo Design solution by implementing any checkpoint feedback from client.
-- Please use the provided template to submit your logo's
Please explain your design with notes that will help us understand the meaning/purpose of your logo. We are interested in ideas and would love to hear your concept behind the logo.
Looking for your logo ideas based on the overall concept of ifundIT, please see below for more details on this project.
About the Project:
ifundIT is an IBM corporate tool for driving innovation. Using this tool, IBM “innovators” can submit ideas, and then other people, who are signed up as investors, are given money by the corporation to invest in those ideas. Ideas that are funded by the corporate crowd are then built and deployed! You can think of it as a corporate KickStarter or IndieGogo capability.
Logo Guidelines:
- Please use the attached template to showcase your logo
- We have shared some images of the application where your logo will be used, this will help give you an idea of the styling of the app, follow the colors based on the provided storyboards.
- Please follow IBM design guidelines -- and be careful to use the *official* IBM logo in the design. Your logo designs should be fairly corporate in style. Think: simple, iconic and fun.
- We will need versions of your logo in both horizontal and vertical orientations. It will need to fit into many different formats. We also want versions both with and without the tagline “You invest. You decide.”
- We need it to work for both mobile and Web, so we would like to see different sizes of your logos
- Please use Helvetica as the typeface in your design.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- The logo should grasp the message of the logo design within three seconds of the first glimpse.
Logo Reference:
Look to these guidelines for what makes a good logo:
- http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
IBM Design Guidelines:
All submissions MUST follow IBM Design Language, please refer to the client website:http://www.ibm.com/design/language/index.shtml
-- Layout: http://www.ibm.com/design/language/framework/visual/layout.shtml
-- Typography: http://www.ibm.com/design/language/framework/visual/typography.shtml
-- Iconography: http://www.ibm.com/design/language/framework/visual/iconography.shtml
-- Color: http://www.ibm.com/design/language/framework/visual/color.shtml
-- See also: ifundIT demo site https://demo.bluefundit.com/
-- Click around Client Design Brand site to get familiar with more client design brand that not stated on this challenge spec.
-- Creativity is also welcome!
Required Logos:
We would like to see a few versions of your logo design. Please use the attached template to showcase your logo designs.
1) Logo / Icon:
- Create an icon or logo that relates to the concept.
- Pair your logo / icon with the name "IBM ifundIT”
- Come up with the colors for the logo / icon based on the provided storyboards / site (https://demo.bluefundit.com/).
A) Color variations:
- We will need to see the logo in the following additional colors:
-- White (on black)
-- IBM blue
-- Gold* (the gold will need to fit with the color of the inventor badge, shown on this web page)
B) Vertical / Stacked:
- We would like a version of your logo in a vertical or stacked orientation
C) Logo with Tagline:
- We would like a version of the logo with the tagline, “You invest. You decide.” Only some versions will have this tagline, though -- we need a design that works without it, too.
D) Vertical / Stacked with Tagline
- We would like a version of your “vertical / stacked” logo with the tagline, “You invest. You decide.”
Target Audience
- IBM Employees
Judging Criteria
- Relevance: Does your logo convey the meaning of the name?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
- Have you used typography in a meaningful way?
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or similar and saved as layered AI or EPS file. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.