Challenge Summary
Welcome to SunShot - SunSwarm - Logo Design Challenge. In this challenge, we are looking for your help to come up with the logo designs for the SunSwarm Project.
We are looking for a simple, clean and inviting logo. Show us your best work!!
Round 1
Initial Logo Design solution for checkpoint review..
-- Please use the provided template to submit your logo's
Please explain your design with notes that will help us understand the meaning/purpose of your logo. We are interested in ideas and would love to hear your concept behind the logo.
Round 2
Final Logo Design solution by implementing any checkpoint feedback from client.
-- Please use the provided template to submit your logo's
Please explain your design with notes that will help us understand the meaning/purpose of your logo. We are interested in ideas and would love to hear your concept behind the logo.
Purpose of this challenge is to come up with a logo for SunSwarm, you may follow the color scheme as mentioned below in Logo Considerations!
About the Project: (IMPORTANT!! Logo Considerations)
We need a logo that conveys both solar energy and community, the spreading of solar energy throughout the community. Abstract or literal design ideas are both welcome for consideration. While the name SunSwarm (one word) may be incorporated in the logo, it is not mandatory so long as the logo and name match with the same theme/ color scheme. We would like the logo to incorporate orange/ yellow since its should be based on a sun/ solar/ energy concept
Logo Reference/Inspiration:
We had attached few logos that we like, please DO NOT COPY and just use it as a reference.
Logo Requirements:
- We would like the logo to be professional and conservative.
- Font is open to the designers, DO NOT include any font files in your submission or source files.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- The logo should grasp the message of the logo design within three seconds of the first glimpse.
- You need make sure your logo looks okay above light or dark background by submitting them in white and black backgrounds.
- Please find SunSwarm storyboards here: https://www.dropbox.com/sh/4nzulwwamczppoc/AADSoNl5y4xGhkyFiIPE5RSRa/Submission.zip?dl=0, this is the website where your logo will be used!
Required Logos:
We would like to have few versions of logo designs.
- Please look to include a single page with all the below versions of logos for review (you may use the attached template).
1) Logo/Icon:
- Create an icon or logo that relates to the concept.
- Create a black and white version and a also a color version of this icon..
2) Logo with Logotype:
- Create a version of your logo and pair it with the name of the site "SunSwarm". (Capitalization is ok to change though, so it could be all caps, or all lowercase, that type of thing is fine and is upto you).
- Please make sure to see the Logo considerations above.
- Submit one version of AI/EPS logo file with text intact (not outlined) and another version of AI/EPS logo file with text in outlined format.
3) Logo in storyboard:
- Please show your logo in one of the provided screen in the provided storyboards, this will help us get an idea on how your logo looks in the provided storyboard look & feel!
Guidelines for what makes a good logo..
http://tannerchristensen.com/rules-for-logo-design/
http://justcreativedesign.com/2008/12/02/logo-design-resources/
http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
Target Audience
- Developers: Build or even own solar plants
- Subscriber: Someone having/seeking community solar
Judging Criteria
- Relevance: Does your logo convey the meaning of the name?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
- Have you used typography in a meaningful way?
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or similar and saved as layered AI or EPS file. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.