PepsiCo - Mediafly Mobile App UI/UX Design Concepts Challenge

This web application theme will be built on Mediafly Interactives Framework (http://www.mediafly.com, http://devdocs.mediafly.com/interactives). We would require following pages and click-paths as per the requirements with supporting responsiveness for iPhone & iPad (both portrait, landscape views).

Pepsi sales reps in the field will use this app for showing these presentations in front of customers. Client will be using this application to present each page of iBooks file which will be easier to manage on Mediafly and render the page contents or images or available drilldown links on the page to achieve similar features through this application (instead of using iBooks app on iOS devices).

We need two resolutions from this design challenge, such as "iPhone (portrait & landscape - 750x1334)", "iPad (portrait & landscape - 2048x1536)".

Please refer attached document (PepsiCo Interactive Presentation.pptx) and sample 'iBooks' (Sample.ibooks) for your reference to understand the workflow and presentations. Please request in forum thread or cantact PM on OR system for getting the access to these attachments.

Requirements: This challenge is meant to be focused on the designing the actual "iBook" area within the Mediafly Interactive. All pages in the iBook should be created using Mediafly Interactive theme as per the attached document.
The navigation to get to the content is already solved/handled by the existing PepsiCo Theme. Do not worry about changing the navigation.
- We need you to focus on the iBook piece.
- The navigation *within* the iBook and how that navigation is handled, how the content is rendered, etc.
- The content pages of the books is what needs to be different and needs to be templatized.

Goal: We are looking for designs for the content pages of the books. You should be designing new versions of different book views (i.e., home, top section, subsections, content, etc.). These are the major areas where we need you to focus on creating a more elegant and innovative look. You could find the detail document in "PepsiCo Interactive Presentation.pptx" file.
- The attached document gives overall idea how Mediafly Interactive theme works.
- We need innovative ideas from designers how the current ibook pages will be converted into Mediafly Interactive.

You should be creating something new, easy and innovative designs. You could refer iBooks color branding theme for this app designs. We look forward to seeing your ideas from this challenge and let us know ifyou have any questions in the forum.

Required Pages:

Please find the details on following page requirements and also refer provided site map. Note: please see forum for updated requirements and further clarifications.

0. Splash Screen:

• - Splash screen while loading the application.
• - It would be equivalent to splash screen found while opening sample.ibook file inside iBooks app on iOS devices.

1. Home View:

• - Every ibook/presentation will have its own background image.
• - There will be Major Sections.
• - Time period for this presentation.
• - Region selector options.

2. Section View:

• - Every ibook/presentation will have its own background image.
• - Sub-sections of more information.
• - Viewable Items (such as Videos, Documents, Interactive content).
• - Viewable region selected on home page.
• - No need further time period or region selection.

3. Folder View/Sub-Folder View:

• - Every ibook/presentation will have its own background image.
• - Sub-Folders of more information.
• - Viewable Items (such as Videos, Documents, Interactive content).
• - Viewable region selected on home page.
• - No need further time period or region selection.

4. Detail View:

• - Clicking on an Item from folder/sub-folders should open the content.
• - The related content that should be easily accessible.

5. Navigation Menu:

• - Provide an easy way to get to top-level navigation as well as other available actions - refer page # 8 document.
• - Breadcrumb navigation - refer page # 9 on document.
  • - Users to understand where they are in the presentation.
  • - Can click to get to higher sections they have visited.

Target Audience:
- Pepsi sales reps in the field and customers.

Judging Criteria:
- How well you plan the user experience and capture your ideas visually.
- Cleanliness of your graphics and design.

Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission File
Submit JPG/PNG for your submission files.

Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.

Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.