Challenge Summary
Welcome to the DigitalPay Infographic Design Challenge. In this challenge, we are looking to create a visually engaging infographic that can be used to market DigitalPay's vision for their Human Resources technology systems.
The infographic will be used on a variety of DigitalPay's marketing collateral, including posters, mousepads and screen savers. DigitalPay is a global company that gives people and businesses a safe way to digitally send and receive money online, in a store or from a mobile device. They have created a new vision (called a VisionMap) for their Human Resources technology systems. We want to explain that VisionMap using an infographic.
Good luck! We can't wait to see your designs!
Note: "DigitalPay" is just a codename.
Round 1
1) Initial Infographic design (Desktop view)
- Readme.jpg: Provide notes about your submission
Round 2
1) Final Infographic design (All forms)
- Readme.jpg: Provide notes about your submission
The purpose of this challenge is to turn DigitalPay's VisionMap into an infographic. The infographic will show the vision of DigitalPay's Human Resource's technology systems for their global company.
Design Guidelines:
- We're looking for a clean, modern, professional infographic that helps viewers understand the provided VisionMap.
- We're looking for a simplified graphical representation of the provided VisionMap (not overly complicated; not too much text)
- We're looking for the incorporation of a slogan somewhere within the infographic.
- The infographic will be used for presentations and for marketing collateral, such as, screen savers, posters and mousepads.
- Make sure all elements in your designs are vectors, so it can be resized to any size.
- Please provide source files as AI files (Adobe Illustrator files)
Infographic Theme Ideas:
We would like you to consider the below themes/ideas while designing the infographic:
- We'd like to play on the theme of the evolution of money/payments and the resulting efficiency. For example, how we've moved from bartering goods, to using gold bars to paper money to online payments and finally to electronic payments from mobile devices.
- An alternate theme is making order out of chaos. There has been a frenzy of things happening across our organization and with our technology systems. Our vision, will help us move from a chaotic state, to an orderly state, and on to a heightened state of efficiency by using our HR Technology systems. We want you to come up with icons and imagery to help support these themes or come up with your own visual theme that helps illustrate the infographic goals.
- We'd like to incorporate a slogan around the theme "Reimagine." Such as:
- - - - "Reimagining our people technologies."
- - - - "Reimagining how we engage with our customers."
Other Creative Ideas:
- Think putting puzzle pieces together to achieve a cohesive picture
- Think rising out of chaos to stand on our own
- Think moving to a state of elegance
Infographic Theme Thoughts:
- How can you show DigitalPay progressing from chaos, to order, to a heightened state of efficiency using their vision?
- How can you visually show modern evolution, progression and efficiency?
- How can you show that the vision will take DigitalPay from where they are now, to where they will be in the future?
- How can you visually translate the VisionMap into something that will allow DigitalPay's employees to quickly and easily understand the vision?
- How can you show that DigitalPay is reimagining their people technologies and how they engage with their customers through the use of the vision?
Infographic Content
We would like you to reference the provided file "DigitalPay VisionMap.pdf". We would like you to convey this content visually in your infographic design.
- Our Story: How can you visually make "Our Story" into a graphic that conveys the meaning of the story: "Deliver an outstanding customer user experience by simplifying our people processes and leveraging the full capability of our systems, to increase quality and productivity in our business."
- Principles and Attributes: The principles include the following:
- Integrated
- Scalable
- Simple
- Empowering
- Trusted
Each principle has corresponding attributes.These attribute details can help convey the meaning of each principle.
References
- Please follow good infographic design examples (please DO NOT COPY anything from these). https://www.pinterest.com/bwalles/infographics/
Branding Guidelines
- Design an infographic that is branded DigitalPay and uses their color palette.
- Please reference the provided file "DigitalPay Color Palette.pdf"
Format Requirements
- - Printed Page 1024 x 768px (landscape) or 1280 x 720px (portrait)
- - Desktop (Dell 24' Monitor Layout) -1920 x 1200px
- - Mobile (iPhone 6 screen Layout) - 750 x 1334px
- - Poster 18’ x 24’ @ 300dpi (landscape or portrait)
- - Mouse Pad 9.25’ x 7.75’ @ 300dpi
Target Audience:
- Internal employees of DigitalPay being trained on the new vision.
Judging Criteria:
We will be judging on:
- How well does your design align with the objectives of the challenge
- Creativity of your visualization
- Cleanliness of your graphics and design
- Overall Design and User Experience
Submissions and Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrator as a layered AI file.
Final Fixes
As part of the final fixes phase you will need to add the client’s actual real logo (which we will provide to you at the time). You may also be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback. See more information about Final Fixes.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.