SunShot - You Save With Solar Presentation Deck Design Challenge

Welcome to Sun Shot – You Save With Solar Presentation Deck Design Challenge!!

In this challenge, we are looking for your help to create a presentation deck for You Save With Solar that will help us deliver our message in the upcoming demo day.

Round 1

Checkpoint:
0. Cover Slide.
1. Our Business Model Slide.
2. The Problem Slide.
3. The Solution Slide.
4. Our Site Slide.
5. The Money Flow Slide.
6. A National Network Slide.
- Feel free to add any other additional screens which are necessary to explain your concept.
- Notes.jpg: Please note any comments about your design for the Client.
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).

Round 2

Final:
0. Cover Slide.
1. Our Business Model Slide.
2. The Problem Slide.
3. The Solution Slide.
4. Our Site Slide.
5. The Money Flow Slide.
6. A National Network Slide.
7. Technology Slide.
8. Team Slide.
9. Advisors Slide.
10. Financials Slide.
11. Impact on the Solar Industry Slide.
12. Financial Pro Forma Slide.
13. Thanks + Questions slide.
- Feel free to add any other additional screens which are necessary to explain

Challenge Description:
The Purpose of this challenge is to come up with a presentation deck design for You Save With Solar based on client message (White Board.docx) and the look & feel of You Save With Solar branding guidelines. (YSWS Presentation Deck.pdf)

You are encouraged to submit rough concepts for the Checkpoint (so we can provide you feedback on your directions and overall graphic/illustration choices) and then clean them up/finalize your design for Round 2.

Design Considerations:
- We are looking for a cool, slick, professional presentation that helps convey the message!
- The designs you are coming up with will be used for the template that allows the user to create as many slides as required.
- Follow the look & feel, logo from You Save With Solar storyboard.
- Make sure your all elements in your designs are vectors, so it can be resized to any size.
- Please make sure you listed all Fonts you used on your design to avoid failed screening.

Supporting Documents:
- YSWS Presentation Deck (YSWS Presentation Deck.pdf), use this document for the look and feel.
- Financial Data (YouSaveWithSolar Financial Draft for DemoDay.xlsx), this document will be used in round 2, We will need to incorporate some of the numbers from the cash flow tab into presentation.
- You Save With Solar Storyboard. (Google Folder)
- Business Model Graph (Business Model.png).
- A previous presentation deck just for reference (YSWS Presentation Deck.ppt ).

Design Guidelines:
- No istockphoto allowed in this contest. Use your own designs and illustrations.
- Follow our Appirio design branding in your infographic design. The iconography, typography, and colors will need to fit within the existing design of our AppXpress site.

Required Screens:
0. Cover Slide:
- YouSaveWithSolar.com Image of Sun Shining through in the background.

1. Our Business Model Slide:
- Everyone Now Knows Rewards Programs-based on “affinity groups.”
- Credit Cards are Now 60% Rewards Based.
- Our team has placed almost 1 million telecom customers using the rewards model.
- Delivering this model through a nationwide solar network.
- More customers at lower acquisition cost.
- Talking Points:
-- You Save With Solar is the first dedicated online directory using affinity rewards to make a market for solar energy.
-- You’ve heard this question a lot: What’s in your wallet? Who here has a credit card that provides points for airlines, hotels, or other affinity groups?
-- Let me ask you another question: what incentives (other than tax) are drawing customers to solar energy?
-- Our team placed a million accounts, and over $500 million in revenue, using rewards offerings, and You Save will do the same in the solar industry.

2. The Problem Slide:
- Solar customers are currently acquired through social media and digital marketing.
- This is a cluttered field- white noise.
- [Google search here]:
-- Could we simulate a Google search example? Someone goes to Internet, types in “how to get solar” in search bar and show what actually appears in a clear way.
- Price of acquisition is high-and going up.
- Providers presented are not even offered in my state.
- Talking Points:
-- Social media is not the best way to acquire customers in a new industry.
-- The current picture in social media is confusion—just more white noise.

3. The Solution Slide:
- Solution: work with affinity groups and develop rewards programs.
- (Show rewards programs and logos here):
-- United Airlines, Delta Airlines, DirectBuy logo on directbuy.com, NorthWest Airlines this is old logo need to google search as company merged with delta. Marriott, Amway, Melaleuca, NextJump, LifeCare, AAA logo at aaa.com, NEA logo at NEA.org, Sears, Kmart.
- Talking points:
-- Potential customers need two things: a trusted source and an incentive that creates action.

4. Our Site Slide:
- The end user experience.
- (Show this scenario. Someone logging onto www.mileageplussolar.com, that then links to our site. Highlight united logo in top right hand corner, Highlight promotional box with mileageplus offer, click on residential solar, populate information on customer form. Highlight box at bottom that asks for mileageplus number.)

5. The Money Flow Slide:
- Customer pays us. We pay Affinity. Affinity pays end user in dollars or rewards.
- By creating a new source of customers for a fledgling industry, installers will pay You Save about $1600 per customer.
- We provide a pool of money, almost $1,000, to the affinity group and they use that money to create an incentive—in cash or unique rewards—to incentivize customers to go solar.

6. A National Network Slide:
- Affinities are nationwide—so we are building a nationwide network of solar installers.
- Solar providers are regional or local.
- Largest installers have joined.
- Many regionals are coming.
- Talking Points:
-- No single installer has a national footprint.
-- To service national customers, you need a national network.
-- We have attracted many of the largest installers—they love the acquisition model.
-- We have interest from more smaller regionals than we can handle.

7. Technology Slide:
- Seamless platform to connect multiple providers, multiple affinities, special offers, and track customers.
- Our platform tracks unique customer offerings with each affinity program and also tracks the customer implementation process with each provider.
- This platform requires us to create a common approach with over 20 installation customers.

8. Team Slide:
- Chad Stockman and David Urman.
- [Logos of major affinity partners].
- My co-founder and myself have been in the affinity marketing business since 1995.
- We’ve presided over 1 million new wireless and Internet customers through affinity programs.
- My focus has been on sales, affinity relationships, and strategic partnerships.
- David is an attorney who understands how to comply with FTC and other consumer regulations.

9. Advisors Slide:
- Can you pull something off linkedin along with google images and make it look good. Should be balanced with two people on each side. Summary, not a lot of text.
- Ken Schwartz:
-- Former CFO of Simplexity, More recently CFO of Sungevity and Sunlink:
-- https://www.linkedin.com/profile/view?id=AAkAAABqkz8B5QaKbbejhHRa8UY_XOOBoZFAlwI&authType=NAME_SEARCH&authToken=EZhg&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A6984511%2CauthType%3ANAME_SEARCH%2Cidx%3A1-1-1%2CtarId%3A1447955171727%2Ctas%3Aken%20schwarz
- LesslyA. Goudarzi:
-- http://www.ndpanalytics.com/bio-les-goudarzi/
-- https://www.google.com/search?q=lessly+goudarzi+linkedin&biw=1366&bih=667&source=lnms&tbm=isch&sa=X&sqi=2&ved=0CAYQ_AUoAWoVChMIrvWCqYedyQIVg-8mCh3-_QrI#tbm=isch&q=lessly+goudarzi+&imgrc=T0RapNK5hbtD4M%3A
- Walter Leach:
-- https://www.linkedin.com/profile/view?id=ADEAAABZ9gcB1grlxTVs8wl0gcV9hI71Vc4oD7k&authType=NAME_SEARCH&authToken=whxb&locale=en_US&srchid=19242791447955856950&srchindex=1&srchtotal=21&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A19242791447955856950%2CVSRPtargetId%3A5895687%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3ANAME_SEARCH
-- https://www.google.com/search?q=walter+leach&biw=1366&bih=667&source=lnms&tbm=isch&sa=X&sqi=2&ved=0CAcQ_AUoAmoVChMIg7-spYidyQIVCUgmCh3NlA6i#imgrc=-JSFs8mAhsszbM%3A
- Gary Smith:
-- https://www.google.com/search?q=gary+smith&source=lnms&tbm=isch&sa=X&ved=0CAgQ_AUoAmoVChMIsdadl4mdyQIVwuwmCh2udADV&biw=1366&bih=667#tbm=isch&q=gary+smith+ignite+media&imgrc=cgqD91KfjXkvGM%3A
-- https://www.linkedin.com/profile/view?id=ADEAAACWsGgBx3xs91ngXsKv57P4nuOzumJv3E0&authType=NAME_SEARCH&authToken=AUO3&locale=en_US&srchid=19242791447956276928&srchindex=1&srchtotal=5533&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A19242791447956276928%2CVSRPtargetId%3A9875560%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3ANAME_SEARCH
- Our advisors are leaders in the solar industry. Ken Schwartz served as CFO of Sungevity, one of the largest installers in the industry. Before that, he worked as President of Simplexity, the company where I was employed for 10 years. Ken understands how to leverage affinity strategies and knows this industry intimately.

10. Financials Slide:
- Please refer to Business Model.png.
- Change numbers in circles to:
-- $.26/Watt flat fee , average system is 6 Kilowatts average, $1560 per install Change copy to flat fee of $.26.
-- $900 payout need to somehow convey and incorporate this is what we are paying our partners.
-- Footnote that additional products like Battery Back-up and Storage revenue are not a part of these numbers.
- Note future LTV is not included in numbers = (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer.
- The financial model is simple. We receive a stipend that will average $1560 per customer.
- We retain about $660.
- We leverage a one-time investment, our web site and our national network, and we therefore have high margins.

11. Impact on the Solar Industry Slide:
- Rewards platforms have generated $1.5 trillion in retail revenue over the past 10 years.
- You Save has the network, the rewards experience, and customers ready to go. We look forward to major impact.
- Talking Points:
-- This company presents an exciting proposition: we are in a new, massive industry, we are utilizing a tool that has literally created over a trillion dollars of customer purchases, and it has not been systematically deployed in the solar industry.
-- Creating great affinity networks creates a beneficial cycle: more customers attract more providers, more providers create better value, and You Save benefits by creating this new channel.

12. Financial Pro Forma Slide:
- See YouSaveWithSolar Financial Draft for DemoDay.xlsx.
- Gross margin per customer is __%.
- EBITDA is ___ after  three years.
- New products and services.
- After ____ we are at break even. In three years, annual gross revenue is ___ and gross margins are __.
- This is without accounting for customer LTV-selling energy-economizing products that customers want: battery back-up, ___________ and __________.

13. Thanks + Questions slide.

Important:
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance.

Target Audience:
- Anyone that wants to join the solar movement like new customers, installers, communities etc.

Judging Criteria:
- Capability to explore the initial concept into a presentation.
- Originality and design execution.
- Quality of graphics

Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission File
- Please submit PPTX/PPT (JPG/PNG Images is also fine but for final submissions, we will need the presentation templates)

Source Files
All original source files of the submitted presentation and also please look to submit any associated design files created using Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.

Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.