Challenge Summary
Welcome to the Hercules X1 Interactive Advertising Template Design Challenge
Hercules is experimenting with displaying "full-screen" interactive TV advertising pages that will feature a specific product, brand or program. Essentially an interactive Ad but on your TV.
This challenge if focused on the exploration of design concepts for the interactive "template" that would be used to display the advertised content. How will these "interactive" pages look on the TV and how will the content be displayed?
Round 1
Submit initial interactive TV designs for Checkpoint feedback
Notes.jpg: Any comments about your design for the Client
Round 2
Final interactive TV designs for Checkpoint feedback
Notes.jpg: Any comments about your design for the Client
Hercules is experimenting with displaying "full-screen" interactive TV advertising pages that will feature a specific product, brand or program. Essentially an interactive Ad but on your TV.
We provide you client sketch screen. This can be your starting point to expand and improve the Interactive TV Advertising Template design
The goal of the interactive ads are:
- Provide a more interactive "user" experience
- The Ad/page will allow a user to select different options to learn more or dive into different areas of the product.
- Dynamic yet simple and modern interactions/design
- Template - think about your layout/grid being reusable with different type of advertising products (Cars, Soft Drinks, Clothes, etc. or TV programming like TV Shows, Movies, News, etc.)
- We want to create a new Ad Page easily by providing new images, links, content, etc.
Design Guidelines:
- The X1 Interactive TV Screen will be Responsive
- A user will navigate your design by TV Remote
- We will develop your design into various TV sizes.
- Think about the Grid!
- Use client's provided font size in your submission (XFinity-Sans-Fonts.zip)
- All text and graphics in your submissions need to be editable
Required screen sizes:
- HDTV, Blu-ray = 1920px × 1080px
- DVD = 720px × 576px
Theme option you can use this options as starting point:
-- Modern
-- Professional
-- Open to other suggestions!
- Think about how this template works when used with a different brand, products, program content.
- Color: Should adjust/work with the content/brand of the Ad
Hercules X1 Interactive TV Screen Design Requirements
We are looking for you to suggest the best combination/placement of:
- Images
- Image thumbnails
- Video
- Buttons
- Call to actions
- Usage of the background
Video Player Area
- This will be on your TV so it will have Video!!
- No need show playing buttons in this video area - most of this will be controlled by the remote
Important: Content!
- Feel free to use existing brand/content available on the web.
- Watermark the images with a subtle and translucent "FPO" (for placement only)
- Stock art is allowed (any stock source - current documentation rules apply)
- Try multiple brands with your design!
- Remember this is TV - so you have the entire screen, Video, Images, etc.
- This "interactive" advertising!
IMPORTANT
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance.
Target User
- Potential Customers
- Current Customers
Judging Criteria
- How well you update and improve the "Comcast Escalation" pages
- Cleanliness of your graphics and design
Submission & Source Files
Preview Image
- Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
All Requested challenge Submission Requirements stated above.
Source Files
All source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.