Challenge Summary
Welcome to the Penske Truck Leasing Salesforce App Design Concept Challenge. The goal of this challenge is to design and concept on some screens of Penske Truck Leasing application answering current issues clients faced that will build on Salesforce platform. We are looking for your help to create initial design concepts on what the user should see and experience when first engaging with the application. We also want to focus on what items should have priority to the user. Read the design problem carefully let us know what you think via your design ideas.
Good luck and we look forward to your design concepts!
Round 1
Your submitted checkpoint design solution for client review
1). Landing Page
2). Parent Account Page
3). Child Account Page
4). Location Page
Notes :
- Any comments about your solutions, make sure you capture correct flow for every page!
- Feel free submit separated screens to explains your design solutions.
Round 2
Final pages of design solution with updated solution based on client checkpoint feedback
1). Landing Page
2). Parent Account Page
3). Child Account Page
4). Location Page
Notes :
- Any comments about your solutions, make sure you capture correct flow for every page!
- Feel free submit separated screens to explains your design solutions.
Penske Corporation is a closely-held, diversified, on-highway, transportation services company whose subsidiaries operate in a variety of industry segments, including retail automotive, truck leasing, transportation logistics, transportation component manufacturing and professional motorsports.
For this challenge, we need your help to generate new user interface and great user experience for Penske Truck Leasing’s Salesforce application.
Current Issues:
- National accounts are difficult to find and view
- Difficult to get a full picture of the activity and hierarchy of an account
- Difficult to understand the full scope of the account
Proposed Solution:
- Create a tab where lease national accounts can be easily found. This new tab is what we are calling our “Landing Page”.
- Redesign the Parent, Child and Location pages to make these easier to understand and more modern and clean.
Current Application
We’ve included a Click Flow in the Design Direction Site Remember this is a Concepts Challenge so we are looking for your ideas.
1). Landing Page
- This is a new page/ tab that would live within the main navigation. New tab should be called “National Accounts”
- The landing page should allow the user to quickly see and find 15-20 accounts. Think about tile or grid views that use cards to organize the content
- What additional searching, filtering or sorting functionality is needed
- Are there additional views that would be beneficial to the user: list, grid, etc.
- Each account should include the name, some high level stats: number of deals, total deal amount, number of sub-accounts, etc. These can be graphics, infographics, etc. Think visually and fast, easy to read content
- In the screenshot examples, ACME USA would be the account that is shown on the Landing Page. Clicking on the account tile, card or list item (however you design it) it would take you to the Parent Account Page
- We are open to your ideas for additional features, functionality and content that would be useful for the user.
2). Parent Account Page
- Take the content that is in the Parent Account Page screenshot and redesign it
- We are looking for bettering organization and layout
- The current layout is hard to find content and is unorganized
- The overall page should be modern, clean and user friendly
- The user will need some way to return back to the Landing Page. Think about some kind of sub-navigation mechanic that is easy and unobtrusive to the overall design.
- The series of buttons at the top should remain, but don’t necessarily have to be at the top of the page. Think about a sidebar or another way to organize and group the button. We are open to your ideas.
- The page should include a Chatter feed and area for Files.
- The hierarchy of accounts should better organized and presented in a manner that makes more sense. Think about representing this in a more visual way.
- Clicking on another account within the hierarchy will take you to the Child Account Page. Clicking on a location within the Location section will take you to a Location Page.
- We’ve included a Click Flow in the Design Direction Site
- We are open to your ideas and concepts.
3). Child Account Page
- Take the content within the Child Account Page and redesign it.
- This page will be very similar to the Parent Account Page
- Pay close attention to the Hierarchy section. This should be the main area that is important to the user and should be clearly organized and design.
- The page should include a Chatter feed and area for Files.
- We’ve included a Click Flow in the Design Direction Site
- We are open to your ideas and concepts.
4). Location Page
- Take the content within the Location Page and redesign it.
- The most important section on this page are the various “Deals”. Make sure you are clearly designing these to be clear and easily understood by the user.
- The page should include a Chatter feed and area for Files.
- We’ve included a Click Flow in the Design Direction Site
- We are open to your ideas and concepts.
Screen Size:
- Make sure your design possible to expand with responsive applications and design trends!
- Submit your submission on Desktop = 1280px x Height up to your design
- Use shape based format on every graphic you created on your storyboard design to make sure everything remains sharp when resized!
Design Direction:
- Design direction and information can be found on the Design Direction Site
- This application will build on Salesforce. Make sure you follow are following general Salesforce requirements and limitations
- Branding is open. Make sure you are keeping your designs clean and modern and using current design trends and styles. Make sure the UI/UX and clear and usable.
- Logo is included
- Use “Truck Leasing” next to logo for the title.
- A click flow and current screenshots are included on the site
Target User
- Penske Employees
Judging Criteria
- Concepts - looking for your ideas on how we can capture these persona's and continue to expand on them
- Easy navigation and quick to find information
- Consistent experiences on the go
- Share and access content in native language (where applicable)
Submission & Source Files
Preview Image
- Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
All Requested Challenge Submission Requirements stated above.
Source Files
All source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.