Challenge Summary
Welcome to PTP - Logo Design Challenge!
The goal of this challenge is to design the overall system logo for Pillar to Post based on the requirements below.
We're looking forward to seeing your creative designs for our logo.
Round 1
Round One (1) - Submit your design for Checkpoint feedback:
- Logos.
- Notes.jpg: Any comments about your design for the client
Round 2
Round Two (2) - Final Design plus any Checkpoint feedback:
- Final Logos.
- Notes.jpg: Any comments about your design for the client
Challenge Description:
The goal of this challenge is to create “Pillar To Post” logo, you are provided with a template to follow.
Supporting Documents:
- Template (Logo Template_v4 2.ai.zip).
- Branding Guideline (Pillar to Post Brand Guidelines.docx).
Logo Requirements:
- Name: OnePoint.
- Branding colors remain the same.
- PTP needs a primary logo, and three secondary logos for their suite of products. Think of the example of FedEx as primary, with secondary being FedEx Ground, FedEx Freight, FedEx Office, etc.
- Primary logo serves as central concept, with iconography specific to that name.
- There will be three secondary logos as a family of brands to be based off of primary logo (same font, same brand colors for all), with different iconography specific to their categories. These icons should be styled to look like part of a family.
- Categories for the three secondary logos:
1. Home Inspection.
2. Scheduling.
3. Running a business.
- The message the logos should convey is:
Pride and quality. PTP offers a unique product, and now represents connectivity - as these products are now a part of a suite, much like a home. PTP is a modern business, think of a hub and spoke concept with a center that branches out to different areas. PTP is grounded, and designed to help franchisees become successful. Represents a move from large-small to small-large.
- Sans-serif fonts, modern. Feel free to use other fonts than those listed in style guide if you like.
- Logo/Icon:
-- Create icons or logos that relates to the concepts.
-- Create black and white versions and a also color versions of these icons
Guidelines for what makes a good logo:
- http://tannerchristensen.com/rules-for-logo-design/
- http://justcreativedesign.com/2008/12/02/logo-design-resources/
- http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
Target Audience:
- Inspectors, Business center (internal business management software) users, Franchisees.
Judging Criteria:
- Relevance: Does your logo convey the meaning of the name?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
- Have you used typography and iconography in a meaningful way?
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or similar and saved as layered AI or EPS file. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.