Challenge Summary
Welcome to TTC - Logo & Launch Icon Design Challenge!
The Travel Corporation are creating a new app for mobile / tablet devices that allows their Tour Directors to manage their passengers, hotel reservations, tours and various optional experiences.
We are looking to create a ‘Launcher icon’ and also image for the splash screen when they initially install and start the app.
We're looking forward to seeing your creative designs for our logo & Launch Icon.
Note: This challenge will be single round.
Challenge Description:
The goal of this challenge is to create “TTC” logo, launch icon and splash screen. You are provided with a template to follow for the logo.
Supporting Documents:
- Template (Logo Template_v4 2.ai.zip).
- Old logo (TTC logo.jpg), use it for branding colors.
Useful Links:
- This gives some idea about sizes for devices:
https://cordova.apache.org/docs/en/2.5.0/cordova/splashscreen/splashscreen.html
- This is also a useful resource (only worry about iOS and Android) : https://github.com/phonegap/phonegap/wiki/App-Icon-Sizes
- The ‘Launcher icons’ section in this site gives some details for Android http://iconhandbook.co.uk/reference/chart/android/ and Application Icons section of this page for iOS http://iconhandbook.co.uk/reference/chart/ios7/. We are supporting iOS 7+
Requirements:
1- Logo:
- The acronym of ‘TTC’ must be present on the designs.
- Branding colors remain the same.
- The message the logos should convey is:
-- The next generation of global travel.
- The graphic must represent the target audiences stated below in "Target Audience"
- Please stay away from gradients, as they will not be able be easily reproduced across all media.
- You must show your logo on a white and black background (You MUST use the logo template provided).
- The logo must be shown in various forms on the template (different color choices, layout, font use etc.)
- You must identify your colors theme in the submission.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
2- App Icon Requirement:
- Sizes 120x120, 180×180, 1024×1024.
- The graphic must represent the target audiences stated below in "Target Audience".
- Show something that conveys the idea clearly and simply as an app icon.
- Think through how it would fit well with the theme and function of the app in relation to branding.
- For the icon it is just the standard Apple and Android guidelines for an app icon. The splash screen will be shown when they install and start the app.
3- Splash Screen:
- Sizes: 640×1136, 750×1334, 1242×2208.
- What the user sees when they tap the app icon and it’s loading.
- Should be consistent in appearance and use for both an icon and as a logo.
Guidelines for what makes a good logo:
- http://tannerchristensen.com/rules-for-logo-design/
- http://justcreativedesign.com/2008/12/02/logo-design-resources/
- http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/
App Icon Design Guidance:
- http://thenextweb.com/dd/2013/08/21/six-tips-from-apple-on-how-to-create-better-app-icons/
Target Audience:
- The passengers of The Travel Corporation.
Judging Criteria:
- Creativity: Is your logo visually exciting and engaging?
- Relevance: Does your logo convey the brand aspirations?
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done?
- Have you used typography in a meaningful way?
- Cleanliness and consistency of your graphics and icon designs.
- Quality of your icons.
- Simplicity.
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG image files based on contest submission requirements stated above.
Source Files
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or similar and saved as layered AI or EPS file. Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.