Challenge Summary
Welcome to another LUX Challenge! The LUX is a "Live User Experience Design Challenge" that we like to run as a fast design challenge to get quick exploration and new concepts on a user experience problem.
The "LUX - Smart Trip Mobile Assistant Design Concepts Challenge" will be run during the next 24 hours. At the end of the challenge, we will take your presentation screens and share your collective creative talent with our audience of 1500+ people!
The LUX Challenge Series provides you with an opportunity to show digital leaders from some of the largest brands in the world just how good your user interface and user experience (UI/UX) design skills are. LUX challenges are fast, fun, and have more chances for you to capture prize money.
Challenge Details
The goal of this challenge is to take the provided design problem, analyze the user experience and provide design concepts and visual ideas on how the application might look and work.
Challenge Timeline and Rolling Checkpoint
- Challenge Starts: 13:00 PM EDT 03/13/16
- Rolling Checkpoint will start: 07:00 AM EDT 03/14/16
- Challenge Ends: 12:00 PM EDT 03/14/16
We are offering 8 Placements! Plus 10 $50 Rolling Checkpoint prizes!
1) $1500
2) $1000
3) $750
4) $500
5) $250
6) $150
7) $100
8) $50
Rolling Checkpoint Review ($50*)
Adam Morehead (adroc) will provide a design review if you submit your initial designs by (07:00 AM ET 03/14/16)
The first 10 qualifying* checkpoint submissions will win $50
- Within the hour, we will provide any design feedback/guidance
- You must watch the forum for your feedback!
- Beyond the first 10, we will still provide feedback until 10 AM ET
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Design Problem
Create the visual design of an iPhone app that will assist a user in a Smart City – say the year 2025 – with the appropriate method of transportation to get to a destination.
Think ahead about the future, how you currently get around your town/city and what would help improve city life and decrease traffic!
Challenge Goals
The goal of this challenge is to design visual concepts for a NEW mobile tool that will allow a user to choose the best transportation options from suggestions provided by this application.
Important: We are looking for NEW concepts of graphical user interface solutions and concepts that align with DoT Smart Cities initiative. Read more about the events here http://schedule.sxsw.com/2016/events/event_PP90094
Design Consideration
- Remember you are not in traffic..you are traffic
- Think about designing a smart mobile assistant for the future that is able to integrate all available public data like transportation options (train and bus schedules) weather report, traffic reports, GPS etc. (think city!)
- A great experience for finding and organizing trip options.
- Explore concepts of smart assistant and how they can work in the mobile space (or existing assistants like Siri)
- Explore how the smart assistant concept could be used as a graphical user interface within the mobile space to find relevant answers.
Some example features to think about
- Voice command/Siri etc.
- 508 Compliance considerations
- Schedules based on Train, Uber, Bike, Walking .. from here to there
- Uber integration (3rd party app integration?)
- Gamification features (more user engagement?)
- What is the best "green route"? (so options/descriptions on the routes)
- The app understands your day-to-day and places you normally go like (work office, grocery store, dry cleaning, regular restaurants) - What is the best route to save time in your daily life.
- Track daily tasks...Day in the life of helping you live within the city (what is the best time to go do X)
- Track your behavior and predict better options (that helps reduce friction, traffic etc - more efficient living)
Application Scenarios
1. This is a Real-time application - User enters their destination, the app will determine the transportation options.
2. Schedule - If the trip is in the future (say 4pm tonight) – the app will leverage traffic patterns and anticipated weather to adjust options (no bicycles due to rain, etc.) The application will be aware of traffic accidents or emergencies.
3. App will integrate with a credit card/payment option on file for payment and other services, like shopping list needs, packages for pickup, dry cleaning is ready, etc that is on your route. The application would also alert you that you are near a nearby location you frequent or have things at.
LUX Challenge Requirements
Application Name: Help create a name
Color Palette
Question: What artist is most likely be on your playlist
Answer: Adele
- So be inspired by Adele (grays, darker tones plus great highlight colors)
- Do not just make your design black and white
Logo Inspiration
Question: What is Your Favorite Mode of Transportation
Answer: Automobile
- Think about the shape and how you can use it to inspire your application logo!
- Think transportation (not just cars) but use this to get you started
- This is not a logo challenge so do not waste a lot of time on this. Create something that is clean and doesn't distract from your application.
Key Feature
Question: If you were building a ‘Smart City’ Transportation Mobile App - which feature would you consider your #1 Priority?
Answer: Time Savers (I’ve got errands to also run, can I get them done while I’m out and about today?)
- Use this to inspire core application features
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Mobile Storyboards
- Design screens for iPhone 6 (Portrait view, 750x1334px)
- This is a native iOS application
- We only need 7 screens plus a presentation screen - so pick/design what you think will "showcase" this application.
- In these LUX challenges the "Concepts", you propose really help the presentation
Things to think about (as a user)
- When I first open the application what should I see?
- What is the priority actions or items I need to interact with
- I quickly want to find the best route.
- When opening the application it could show recent searches or history of my activity
- What are the navigation items (primary and secondary)?
- Notification tools?
- Simplicity for doing payment and other services?
Suggested Screens
0) Application Logo
- Create a simple logo for your application
- Something simple and clean that does not distract from your application designs
1) Presentation Screen - 1920x1080 (16:9 Ratio)
- In a LUX challenge, this screen is very important so make it look good!
- If you were walking into a meeting and needed to sell your idea - use this screen to showcase your concept.
- DO NOT put extra text on this screen - use it to showcase your application!
2) Dashboard (Key Screen)
- This becomes a priority screen for this type of application. What are the key things that should be displayed?
- We need you to explore the best UI/UX that able to easily guide our user and how they understand their options + destination.
- The user should be able to select and filter some of trips criteria manually (weather, daily life services, etc) or just let the apps choose the best criteria to get reliable results.
- Think about how this page should be presented and the key navigation items, features and user actions.
- The user can choose whether the trips is on schedule or real time.
- Show history of user interactions, suggestions for reports that might be of interest to the user based on their latest activity, etc?
3) Trip Suggestions
- Show the available trips options result to user in this page.
- The application will doing analysis on user trip routes based on many criteria (weather report, time of the trips, schedules,, traffic congestion, etc)
- Based on how the user arrived on this page they should be able quickly get back to searching or seeing similar content (based on your navigation solution)
- User will have several results here based on the transportation options available at that time, such as:
-- Personal Car
-- Bus
-- Uber
-- Subway
-- Pedicab
-- ZipCar
-- Bicycle
-- Walk
-- etc. (what other options?)
- These results will be shown in priority order, the most appropriate and convenient ways of the trips will show at the top section with some flag, for ex "Recommended Routes"/"Green Routes" to get user attention.
- You can use Austin Texas, USA as your reference as they have many transportation options.
4) Route Details
- If a user wants to see more details about the trips options, they can click the trip suggestion results.
- Show related information that fits into the details page here, such as:
-- Integration with 3rd Party apps (uber integrated, etc)
-- Information details about the route (time needed to reach destination, GPS route, weather condition, etc?)
-- Any related daily life services that in line with user trip?
-- Payment module page to handle all cost from the trips (taxi bill, laundry bill, etc)?
5) Notifications Page
- The application will utilize push notifications to alert the user of new updates on their trips/location (for example, if there is an accident that makes traffic congestion, etc?)
- The user should be able to see any new information/notifications in this area of the application.
- Think of how notifications will be displayed and iOS techniques
6) Mashup/Integration
- What other 3rd party tools/apps might make sense to integrate?
- Imagine tying into existing city data points
- Imagine tying into Uber, Lyft, Taxi, Truck Routes, Train schedules, Bus schedules
- Payment options (choose payment method, and put verification information)
- Think of IoT things like "nest" - how does a user grant access to other apps/data sources
7) Unique Feature 1 (Your idea)
- What feature should this app have based on your experience?
- Think about how you interact/move in a city (what is your path of behavior)
- Smart City - what things can be associated/linked?
8) Unique Feature 2 (Your Idea)
- Think of something unique to this application
- I am on this trip and what is the data that is happening in real time (traffic, weather, news)
- I have a trip coming up and booking airline tickets. what things still need to happen in my life before this trip? (e.g. Next 72 hours drop your laundry off/saving time)
- Gas/Electric - When/where is there cheap gas on my route?
Documentation
- The wireframes are provided to help get you started on this problem. Do not copy the wireframes as every submission will look the same!
- Design for your idea and what you think the best UX could be. Thank you!
Target Audience
- You! and general society
- Audience [at] the Tech Breakfast and SXSW
Judging Criteria
- Concepts! How do you tackle simplifying this experience?
- Presentation! This is critical!
- Great modern user interface combined with good mobile usability
- Cleanliness of your graphics and design.
- Your design concepts should be possible to build and implement.
- Creativity and simplicity are the keys to success as it must be engaging to users.
Submission & Source Files
Preview Image
Create your preview image as one 1920x1080 (16:9 Ratio) JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
- Please upload PNG images in a zip file with all requested contest requirements stated above. Number your files (01, 02, 03, etc) this will help review them in order.
- Please submit documentation in pdf format with as many pages and images as required to explain your design and solution.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop or Illustrator and saved as layered PSD/AI files.
Final Fixes
Note: This LUX could have final fixes
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.