Challenge Summary
Welcome to "Living Progress - AgriUp - Farmer Mobile App Design Concepts Challenge". In this challenge, we are looking for your help to design a responsive web app for farmers that able to provides information/forecast/tips regarding their farming/agricultural condition that will be useful to improve their crops production and to avoid crop failures. We want you to focus on the UI/UX interactions and bring a clean and simple (creative) solution to how this application should work. What should the user see and experience when using the application!
Farmers Screen
0. Navigation
1. Dashboard Screen
2. Weather Forecast Screen
3. Tips Screen
4. Discussion Screen
5. Help & Feedback Screen
Farmers Screen
0. Navigation
1. Dashboard Screen
2. Weather Forecast Screen
3. Tips Screen
4. Discussion Screen
5. Help & Feedback Screen
6. Market Prices Screen
7. Market Details Screen
Background information
In Guatemala, 5 million farmers lack access to location-specific weather information and thus suffer major losses to their crops. Information exists but is not conveyed in the right way and time.
500 million people worldwide are smallholder farmers. They are a great asset of global agricultural economy, producing 80 % of the food consumed worldwide. However, they are living in very difficult conditions, and out of them about 400 million are among the poorest and hungriest people on the globe (half of the world's hungry people)
In many cases, such as in Guatemala, not only smallholder farmers do not produce any surplus for selling, but barely manage to sustain their families and often work another part-time job to survive.
Their crop production and their overall conditions could be drastically improved if they would have access to reliable, specific and updated information on weather and agriculture. Information about weather, for example, could help them take the right decisions and avoid heavy losses; actionable tips about agriculture could ensure they follow modern and effective techniques in agriculture, rather than relying only on traditional knowledge; information about prices could guarantee fair market conditions for their crops; nutritional advises could help them follow a more balanced diet preventing nutritional deficiencies.
Information about weather, agriculture, nutrition and market already exists, being produced by different stakeholders and sources in each country – national meteorological office, researchers, UN agencies, and NGOs. However, this information:
1) does not reach poor farmers
2) is not in a format that can be easily understood by them. In the case of weather forecasts in Guatemala, for example, only a 30 % of farmers have access to generic sources of forecasts (radio or TV), far from being actionable or specific-enough for local microclimates.
Challenge Goals
Create a user-friendly, low-bandwidth smartphone app / website providing location-specific information, including weather alerts, agricultural advice & nutrition tips
Focus Area :
Connectivity, Agriculture, Climate Services
Key Features:
Must Have Features:
- System allows administrator to send weather forecasts
- System allows administrator to send agricultural tips (what to sow & when), Ability for administrators to assign text-based agricultural tips based on a geographic area.
- System allows administrator to send nutritional tips
- Ability for the user to receive a weather forecast for the next 7 days.
- Ability for the user to receive text based agri-tips based on geolocation
- Ability for the user to receive text-based nutritional tips
Nice-to-Have Features:
- System allows feedback from farmers to administrators
- System allows users to send question and to answer each other questions
Future Features:
- System allow administrators to send price alerts
- Analytics or Reporting, Does the service or application perform or require any analytics or reporting functions? If so, clearly explain.
- Spoken Languages, What spoken language or languages is this solution based on? (For example, English, Mandarin, Hindi). For the launch in Guatemala and LatAM the solution will be developed in Spanish
User Case Scenario:
Farmers:
- As a farmer, I want to view weather predictions for the next 5 days in my village ("Risk of heavy rain in the next week")
- As a farmer, I want to view seasonal forecasts ("average of 25 degree for the next 3 months")
- As a farmer, I want to receive tips on what to sow and when ("Consider sowing 'maicillo' rather than maize, you have more chances to have a good production")
- As a farmer, I want to ask questions to fellow farmers or experts ("What kind of fertilizer can I use for my tomato plantation?" or "My plants have a white fungus. What can I do?")
- As a farmer, I want to answer questions from other farmers
Screen Suggestion:
The following screens only for recommendations, if you have a better concepts that will provide better solution for our goals, please feel free to create it.
Farmers Screen
0. Navigation
- Looking for your thoughts on how the navigation need to be laid out.
- A user will be able to see the navigation from main menu (Hamburger Menu)
Primary Navigation will include:
- Home
- Weather
- Tips
- Market Prices
- Discussions
- Help/Feedback
1. Dashboard Screen
WF references "Home"
- Default screen that farmer will see everytime open the apps
- Think about how this page should be presented and the key navigation items, features and user actions.
- Please create the hamburger menus navigation.
- Show summary of information related weather condition today and what kind of activity that farmer should be done today
- Notification Area, makes user aware of any alert, sudden information changes from administrator regarding weather condition changes, etc.
2. Weather Forecast Screen
WF references "Weather"
- User will be able to view weather information/forecast details from this screen
- User will be able to view and filter the weather informations based on geographic location, time (daily/weekly/monthly/season), etc
- Brief description on weather condition and possibility for sudden weather changing
- Users will receive customized weather information depending on their location (different location means different weather information)
- Ability to view incoming weather information (notification, alert area)
3. Tips Screen
WF references "Tips", "Sowing", "Details"
- User can see some general information about agricultural or nutritional tips for their farming from this screen
- Users will receive customized information depending on their location (different location, different tips) and the season type
- For example, receive tips on what to sow and when ("Consider sowing 'maicillo' rather than maize, you have more chances to have a good production")
- Information about tips will be grouped into several categories and user will be able to navigate to the categories and details screen (please create categories and tips details screen)
4. Discussion Screen
WF references "Discussion" and "View Details"
- By default, show list of questions from other users that use the application.
- Farmers will be able discuss with each other and view any questions related to agriculture from user around the world.
- User will be able to ask questions to fellow farmers or experts ("What kind of fertilizer can I use for my tomato plantation?" or "My plants have a white fungus. What can I do?")
- User will be able to answer/share their experience for any questions in order to help other farmers.
- User will be able to rate the questions and answer quality from this screen (think like quora apps)
5. Help & Feedback Screen
WF references "Help/Feedback" and "View feedback details"
- User will be able to view help regarding how to use the application from this screen
- User will be able to send feedback to administrator on what kind of improvements or information that they want to see in the future.
6. Market Prices Screen
WF references "Market Prices"
- User will be presented with list of market in user surroundings along with distance to reach the market
- User can use filter and view by features to sort and filter markets
- Sort by location (nearest locations to user show up first)
7. Market Details Screen
WF references "Market Details", "By Goods", "Goods Details"
- User can check goods prices from specific markets (Market Details)
- User can check market prices for all goods (By Goods)
- User can check market prices for specifi goods (Goods Details)
IMPORTANT
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance.
Design Considerations:
- The interface needs to be simple, clean, easy and intuitive to navigate.
- Focus on the design being a great user experience, think simple but effective solutions!
- Give importance to the overall layout and think on how a user would interact with the content on the page.
- Show all the screens and provide a user flow/click-path and navigation, so we can see how the interactions fit together in the application
Create it as responsive design :
This app will be responsive and design elements should be easily translate to working on different device sizes. For this challenge, you only need to focus on mobile version. (Responsive web, 90% will be Android user, others can vary from iOS to Windows phone user).
- Mobile : 720px width by 1280px height (height can expand based on content)
Branding Guidelines :
- Please see attached branding guidelines
Documentation :
- Wireframes
- Branding Guidelines
Target Audience
- End users: Smallholder farmers
- Additional users: administrator to manage users & feed it climate information
Judging Criteria
- The overall functionality of your concepts - how well do your ideas work for the apps. We are looking for an app that is easy-to-use
- Your ideas and concepts!
- How well does your design align with the objectives of the challenge
- Cleanliness of your graphics and design.
- Overall Design and User Experience.
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
Final Fixes
As part of the final fixes phase you will be asked to update the style tile to reflect any new elements that you have added to the design. You may also be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Round 1
Initial submission for client reviewFarmers Screen
0. Navigation
1. Dashboard Screen
2. Weather Forecast Screen
3. Tips Screen
4. Discussion Screen
5. Help & Feedback Screen
Round 2
All requirements like stated in challenge details with client feedback appliedFarmers Screen
0. Navigation
1. Dashboard Screen
2. Weather Forecast Screen
3. Tips Screen
4. Discussion Screen
5. Help & Feedback Screen
6. Market Prices Screen
7. Market Details Screen
Background information
In Guatemala, 5 million farmers lack access to location-specific weather information and thus suffer major losses to their crops. Information exists but is not conveyed in the right way and time.
500 million people worldwide are smallholder farmers. They are a great asset of global agricultural economy, producing 80 % of the food consumed worldwide. However, they are living in very difficult conditions, and out of them about 400 million are among the poorest and hungriest people on the globe (half of the world's hungry people)
In many cases, such as in Guatemala, not only smallholder farmers do not produce any surplus for selling, but barely manage to sustain their families and often work another part-time job to survive.
Their crop production and their overall conditions could be drastically improved if they would have access to reliable, specific and updated information on weather and agriculture. Information about weather, for example, could help them take the right decisions and avoid heavy losses; actionable tips about agriculture could ensure they follow modern and effective techniques in agriculture, rather than relying only on traditional knowledge; information about prices could guarantee fair market conditions for their crops; nutritional advises could help them follow a more balanced diet preventing nutritional deficiencies.
Information about weather, agriculture, nutrition and market already exists, being produced by different stakeholders and sources in each country – national meteorological office, researchers, UN agencies, and NGOs. However, this information:
1) does not reach poor farmers
2) is not in a format that can be easily understood by them. In the case of weather forecasts in Guatemala, for example, only a 30 % of farmers have access to generic sources of forecasts (radio or TV), far from being actionable or specific-enough for local microclimates.
Challenge Goals
Create a user-friendly, low-bandwidth smartphone app / website providing location-specific information, including weather alerts, agricultural advice & nutrition tips
Focus Area :
Connectivity, Agriculture, Climate Services
Key Features:
Must Have Features:
- System allows administrator to send weather forecasts
- System allows administrator to send agricultural tips (what to sow & when), Ability for administrators to assign text-based agricultural tips based on a geographic area.
- System allows administrator to send nutritional tips
- Ability for the user to receive a weather forecast for the next 7 days.
- Ability for the user to receive text based agri-tips based on geolocation
- Ability for the user to receive text-based nutritional tips
Nice-to-Have Features:
- System allows feedback from farmers to administrators
- System allows users to send question and to answer each other questions
Future Features:
- System allow administrators to send price alerts
- Analytics or Reporting, Does the service or application perform or require any analytics or reporting functions? If so, clearly explain.
- Spoken Languages, What spoken language or languages is this solution based on? (For example, English, Mandarin, Hindi). For the launch in Guatemala and LatAM the solution will be developed in Spanish
User Case Scenario:
Farmers:
- As a farmer, I want to view weather predictions for the next 5 days in my village ("Risk of heavy rain in the next week")
- As a farmer, I want to view seasonal forecasts ("average of 25 degree for the next 3 months")
- As a farmer, I want to receive tips on what to sow and when ("Consider sowing 'maicillo' rather than maize, you have more chances to have a good production")
- As a farmer, I want to ask questions to fellow farmers or experts ("What kind of fertilizer can I use for my tomato plantation?" or "My plants have a white fungus. What can I do?")
- As a farmer, I want to answer questions from other farmers
Screen Suggestion:
The following screens only for recommendations, if you have a better concepts that will provide better solution for our goals, please feel free to create it.
Farmers Screen
0. Navigation
- Looking for your thoughts on how the navigation need to be laid out.
- A user will be able to see the navigation from main menu (Hamburger Menu)
Primary Navigation will include:
- Home
- Weather
- Tips
- Market Prices
- Discussions
- Help/Feedback
1. Dashboard Screen
WF references "Home"
- Default screen that farmer will see everytime open the apps
- Think about how this page should be presented and the key navigation items, features and user actions.
- Please create the hamburger menus navigation.
- Show summary of information related weather condition today and what kind of activity that farmer should be done today
- Notification Area, makes user aware of any alert, sudden information changes from administrator regarding weather condition changes, etc.
2. Weather Forecast Screen
WF references "Weather"
- User will be able to view weather information/forecast details from this screen
- User will be able to view and filter the weather informations based on geographic location, time (daily/weekly/monthly/season), etc
- Brief description on weather condition and possibility for sudden weather changing
- Users will receive customized weather information depending on their location (different location means different weather information)
- Ability to view incoming weather information (notification, alert area)
3. Tips Screen
WF references "Tips", "Sowing", "Details"
- User can see some general information about agricultural or nutritional tips for their farming from this screen
- Users will receive customized information depending on their location (different location, different tips) and the season type
- For example, receive tips on what to sow and when ("Consider sowing 'maicillo' rather than maize, you have more chances to have a good production")
- Information about tips will be grouped into several categories and user will be able to navigate to the categories and details screen (please create categories and tips details screen)
4. Discussion Screen
WF references "Discussion" and "View Details"
- By default, show list of questions from other users that use the application.
- Farmers will be able discuss with each other and view any questions related to agriculture from user around the world.
- User will be able to ask questions to fellow farmers or experts ("What kind of fertilizer can I use for my tomato plantation?" or "My plants have a white fungus. What can I do?")
- User will be able to answer/share their experience for any questions in order to help other farmers.
- User will be able to rate the questions and answer quality from this screen (think like quora apps)
5. Help & Feedback Screen
WF references "Help/Feedback" and "View feedback details"
- User will be able to view help regarding how to use the application from this screen
- User will be able to send feedback to administrator on what kind of improvements or information that they want to see in the future.
6. Market Prices Screen
WF references "Market Prices"
- User will be presented with list of market in user surroundings along with distance to reach the market
- User can use filter and view by features to sort and filter markets
- Sort by location (nearest locations to user show up first)
7. Market Details Screen
WF references "Market Details", "By Goods", "Goods Details"
- User can check goods prices from specific markets (Market Details)
- User can check market prices for all goods (By Goods)
- User can check market prices for specifi goods (Goods Details)
IMPORTANT
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance.
Design Considerations:
- The interface needs to be simple, clean, easy and intuitive to navigate.
- Focus on the design being a great user experience, think simple but effective solutions!
- Give importance to the overall layout and think on how a user would interact with the content on the page.
- Show all the screens and provide a user flow/click-path and navigation, so we can see how the interactions fit together in the application
Create it as responsive design :
This app will be responsive and design elements should be easily translate to working on different device sizes. For this challenge, you only need to focus on mobile version. (Responsive web, 90% will be Android user, others can vary from iOS to Windows phone user).
- Mobile : 720px width by 1280px height (height can expand based on content)
Branding Guidelines :
- Please see attached branding guidelines
Documentation :
- Wireframes
- Branding Guidelines
Target Audience
- End users: Smallholder farmers
- Additional users: administrator to manage users & feed it climate information
Judging Criteria
- The overall functionality of your concepts - how well do your ideas work for the apps. We are looking for an app that is easy-to-use
- Your ideas and concepts!
- How well does your design align with the objectives of the challenge
- Cleanliness of your graphics and design.
- Overall Design and User Experience.
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
Final Fixes
As part of the final fixes phase you will be asked to update the style tile to reflect any new elements that you have added to the design. You may also be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.