Challenge Summary
Welcome to the "PepsiCo - Crowdsourcing COE Naming Challenge". PepsiCo is exploring the option of creating an internal team that will build a competency in crowdsourcing. This ideation challenge is focused on requesting your help (the Topcoder Community) in drafting creative, yet relevant naming concepts for our internal "service". This internal crowdsourcing team would allow different groups and functions within PepsiCo to utilize crowdsourcing.
The name should convey the step-function improvements anticipated by leveraging crowdsourcing - in terms of velocity, creativity, and diversity of thought!
We are looking forward to your naming concepts!
Important Rule Update for all Ideation Challenges
- You are allowed to submit your ideas at any time during this challenge.
- You are also allowed to submit to the final phase even if you did not submit to the checkpoint phase.
- All ideation submissions will be accepted (that pass screening).
- While we are allowing this challenge to be "open," we do recommend you submit to the checkpoint so we can review and provide valuable feedback. Good luck!
- Make sure to follow the deliverables section
- Make sure to follow the deliverables section
Challenge Details
For this challenge, we are looking for your creative thoughts and ideas to create an innovative 2 to 3 word name or wordmark for an internal team that supports a large, global company that is looking for ways to deliver IT services more efficiently - potentially through crowdsourcing and other channels that are quite new to the company as a whole.
About PepsiCo
- You can learn more about PepsiCo and their brands here
- Explore the site to learn more about PepsiCo and how they think about their brands to assist in your name ideation.
Concepts
When a user refers or recommends our team we would like to convey these words/feelings:
- Speed
- Creativity
- Options
- Diversity
- Trendy
- Modern
- Trust
- Preference
Users
Primary "customers" of this service will be business teams typically pursuing the development of digital capabilities. For example: engaging consumers, fostering internal collaboration, driving efficiency in business process operations.
- Users will be introduced to this service/group through word of mouth, and published material
CHALLENGE TASKS
CREATE: Names/concepts and logo/wordmark sketches focused on words that convey speed, creativity, and ultimately "results" in a solution they will love.
DO NOT: Use names or terms typically associated with traditional IT or industrial words that do not inspire uniqueness.
IMPORTANT!! Name Requirements
Deliverables - Make sure to include items 1-4 when submitting to this challenge
We are looking for names and wordmarks - but we also need a structure to submission so we can make things easier when reviewing.
1) Name
- Short - should contain only 2-3 words. Something short enough to easily remember.
- Catchy
- Unique
- Identifying - it really should speak to the focus of this particular work group.
- Attractive - It should appeal to people so as to make you want to learn more and use the group.
2) Story
- Paragraph describing your name, idea, and solution.
3) Wordmark, Logomark etc.
- Any sketches, designs or logo treatments to better explain the name and help pitch your idea.
- This can be sketchy or refined - it helps to graphically show your concept of the name.
4) Pitch
- Imagine trying to sell your idea during a meeting
- Present your solution in a simple professional manner/package
- This is helpful in ideation challenges as you need to present your idea to the customer virtually
If you have multiple names/ideas!
- If you have different names treat each one as a unique submission.
- Although there is no limit to the number of submissions you can upload, you should only upload multiple submissions if each one is substantially different from your others. Within these constraints, you are free to describe any number of alternative approaches and extra features. In fact, we encourage you to do so. You can't have too many ideas.
Judging Criteria
- Is your name short?
- How catchy, unique and attractive is this team name?
- Does your name really speak/convey the message about the organization (or) workgroup (or) practice.
- Did you include all requested items (1-4) as part of submission
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your names on it - you can be creative as its just a placeholder preview.
Submission File
Please submit a WORD or PDF document with the required names, sketches (submitting items 1-4 from above)
Source Files
Please submit the same word document which you created.
Final Fixes
As part of the final fixes phase, you may be asked to modify your words or phrasing.
The name should convey the step-function improvements anticipated by leveraging crowdsourcing - in terms of velocity, creativity, and diversity of thought!
We are looking forward to your naming concepts!
Important Rule Update for all Ideation Challenges
- You are allowed to submit your ideas at any time during this challenge.
- You are also allowed to submit to the final phase even if you did not submit to the checkpoint phase.
- All ideation submissions will be accepted (that pass screening).
- While we are allowing this challenge to be "open," we do recommend you submit to the checkpoint so we can review and provide valuable feedback. Good luck!
Round 1
Provide your initial Names and Sketches for Checkpoint Feedback- Make sure to follow the deliverables section
Round 2
Provide Final Names and Sketches including any Checkpoint Feedback- Make sure to follow the deliverables section
Challenge Details
For this challenge, we are looking for your creative thoughts and ideas to create an innovative 2 to 3 word name or wordmark for an internal team that supports a large, global company that is looking for ways to deliver IT services more efficiently - potentially through crowdsourcing and other channels that are quite new to the company as a whole.
About PepsiCo
- You can learn more about PepsiCo and their brands here
- Explore the site to learn more about PepsiCo and how they think about their brands to assist in your name ideation.
Concepts
When a user refers or recommends our team we would like to convey these words/feelings:
- Speed
- Creativity
- Options
- Diversity
- Trendy
- Modern
- Trust
- Preference
Users
Primary "customers" of this service will be business teams typically pursuing the development of digital capabilities. For example: engaging consumers, fostering internal collaboration, driving efficiency in business process operations.
- Users will be introduced to this service/group through word of mouth, and published material
CHALLENGE TASKS
CREATE: Names/concepts and logo/wordmark sketches focused on words that convey speed, creativity, and ultimately "results" in a solution they will love.
DO NOT: Use names or terms typically associated with traditional IT or industrial words that do not inspire uniqueness.
IMPORTANT!! Name Requirements
Deliverables - Make sure to include items 1-4 when submitting to this challenge
We are looking for names and wordmarks - but we also need a structure to submission so we can make things easier when reviewing.
1) Name
- Short - should contain only 2-3 words. Something short enough to easily remember.
- Catchy
- Unique
- Identifying - it really should speak to the focus of this particular work group.
- Attractive - It should appeal to people so as to make you want to learn more and use the group.
2) Story
- Paragraph describing your name, idea, and solution.
3) Wordmark, Logomark etc.
- Any sketches, designs or logo treatments to better explain the name and help pitch your idea.
- This can be sketchy or refined - it helps to graphically show your concept of the name.
4) Pitch
- Imagine trying to sell your idea during a meeting
- Present your solution in a simple professional manner/package
- This is helpful in ideation challenges as you need to present your idea to the customer virtually
If you have multiple names/ideas!
- If you have different names treat each one as a unique submission.
- Although there is no limit to the number of submissions you can upload, you should only upload multiple submissions if each one is substantially different from your others. Within these constraints, you are free to describe any number of alternative approaches and extra features. In fact, we encourage you to do so. You can't have too many ideas.
Judging Criteria
- Is your name short?
- How catchy, unique and attractive is this team name?
- Does your name really speak/convey the message about the organization (or) workgroup (or) practice.
- Did you include all requested items (1-4) as part of submission
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your names on it - you can be creative as its just a placeholder preview.
Submission File
Please submit a WORD or PDF document with the required names, sketches (submitting items 1-4 from above)
Source Files
Please submit the same word document which you created.
Final Fixes
As part of the final fixes phase, you may be asked to modify your words or phrasing.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.