Challenge Summary
Welcome to the "GE Transportation rOS Roadmap - Visual Ideation Challenge". GE Transportation’s mission is to make their platform of integrated products a reality. We are looking for you to ideate around our platform, our integrated products, our users and our customers to create a platform vision roadmap (story) that resonates with our buyer personas. We are crowdsourcing to push beyond our workshop analysis and outputs. How do we do this for GE’s transportation platform? How do we tell this story?
We are excited to kick-off this Ideation Challenge. Review the details and let us know if you have any questions.
Important Rule for all Ideation Challenges:
- You are allowed to submit your ideas at any time during this challenge.
- You are allowed to submit to the final phase even if you did not submit to the checkpoint phase.
- All ideation submissions will be accepted (that pass screening).
- While we are allowing this challenge to be "open", we do recommend you submit to the checkpoint so we can review and provide valuable feedback. Good luck!
Challenge Prize Structure:
- For this ideation challenge, we have 10 ($100) Checkpoint Prizes and 10 Final Placement Prizes!
- Not all of the prizes will display on the Challenge Details page.
Refer to the challenge prize structure here:
01) $2000
02) $1500
03) $1000
04) $500
05) $250
06) $150
07) $100
08) $100
09) $100
10) $100
I. Challenge Details
How to frame: framed for Buyer Personas (personas motivations/needs included)
- Platform vision roadmap needs to resonate with the buyer personas’ motivations and needs across market segments
How to structure: We are crowdsourcing to push beyond our workshop analysis and outputs. While we are providing our workshop materials for context we do not want you to be constrained by these resources.
1. Use your own experiences and perform secondary market research on other platforms to inform the content of the vision roadmap.
2. Combine your market research analysis outputs with our synthesized workshop outputs to inform the vision roadmap content.
3. Finally, we want low-fidelity or high-fidelity solutions to tell this story - but they must be visual!
II. Challenge Problem Statement
GE Transportation's charge is to make our platform of integrated products a reality. We currently have 27 products (details in the RailConnect360 catalog document) that leverage our GE Predix Platform and that can be integrated to create additional value for our customers. We need you to ideate around our platform, our integrated products, our users and our customers to create a platform vision roadmap (story) that resonates with our buyer personas.
III. Challenge Questions to Consider
1. What content will tell the platform story?
2. What visuals will resonate with our customers?
3. How will this new integrated suite of products (platform) create an improved experience for the individual users of each solution?
4. Should we include these new individual user outcomes/experiences in the platform vision roadmap?
5. How will this new integrated suite of products (platform) create net new outcomes that increase our customer's bottom line?
6. What net new outcomes are possible in our industry by integrated our products?
7. How will GE Transportations platform create a better experience for our customers' customers? (B2B2B)
8. Should we include these improved experience details for our customers' customers in the platform vision roadmap?
9. Does a platform story resonate across market segments? (Class 1, Shortlines and International)
10. Would we be able to incorporate different story details for each market segment within one platform vision roadmap?
IV. Things to think about
- We are looking to visually create a platform roadmap for the next 5 years
- We are dealing with digital solutions/software and how they will evolve and how they can feed into each other to create new value/outcomes
- What does it look like when you visualize a cohesive story of products integrating to create net new business outcomes, improved end-user and B2B2B experiences
V. Example
"FedEx lets customers instantaneously access the physical whereabouts of any package through its virtual web site"
They accomplish this outcome by integrating solutions like:
- Physical stores
- Mobile tracking
- Web applications
- Network of trucks, planes and trains
- Analytics
- Etc.
Which produces outcomes like:
- Optimized routes
- Accurate ETAs
- Guaranteed deliveries
- Delivery visibility anytime anywhere
- Etc.
Each one of these integrated solutions alone create value, but by integrating them they create a network effect that produces enhanced customer experiences.
How do we do this for GE's transportation platform? How do we tell this story?
VI. GE Transportation Workshop Content
Google Drive Link : https://drive.google.com/folderview?id=0BwfkY6SJxFPidmJXamtYNTZPamM&usp=sharing
- Understand Our Products (RC360_productcatalog.pdf)
- Buyer Personas by Market Segment (Personas.pdf)
- What is rOS (What is rOS.pdf )
- Vision Statements (rOS Vision Statement.pdf)
- Connected Products (Connected Products.pdf)
- Roadmap Content - Current Paths (Roadmaps.pdf)
- Network Effect (Network Effect.pdf)
- Examples of Visual Output for this challenge (Roadmap-Examples folder)
VII. Challenge Deliverables
We are looking for content and visual representations of the comprehensive story. We need you to structure your ideas so we can understand them and make it easier when reviewing:
Important: Submit your idea using this format
1. Idea: High-level overview/statement of the idea with one or two sentences describing your approach to the Vision Roadmap.
2. Name: Idea name or "tagline" you would like to associate with your idea. This helps us when reviewing as we can refer to the solution names.
3. Visual Roadmap: Your Visual Roadmap. Low-fidelity or High-Fidelity sketches, wireframes, designs to explain your idea so we can understand it.
Additional GE Challenge Rules
- Refer to GE Official Rules attached to this challenge.
- To the extent there is any conflict between these Official Rules and additional Topcoder Terms and Conditions of Use referenced off the Website, these Official Rules govern.
- All winners from this challenge need print, sign and send back to us the IP Rights document from GE before eligible for the prizes.
Judging Criteria
Your submission will be judged on the following criteria:
- How well does your visual ideas/concepts align with the objectives of the challenge
- Ability to capture your approach/concept so we can understand and ideate further.
- Presentation of your idea
Multiple Submissions
Although there is no limit to the number of submissions you can upload, you should only upload multiple submissions if each one is substantially different from your others. Within these constraints, you are free to describe any number of alternative approaches and extra features. In fact, we encourage you to do so. You can't have too many ideas.
Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x768 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
- You can take a screenshot of your idea document and submit it.
- You can also provide a blank image file and use it as the preview image.
Submission Files
- Follow the Challenge Deliverables (1-3) items.
- All generated files of the submitted ideas, it can be PNG, JPG, PDF, HTML, DOC, RTF, PPT, MP4 or AVI file.
Source Files
All source files of the submitted ideas, it can be AI, PSD, EPS, PDF, HTML, DOC, RTF, PPT, MP4 or AVI file.
Final Fixes
As part of the final fixes phase, you may be asked to complete one round of minor changes to ensure your submission meets the stated requirements of this challenge.
We are excited to kick-off this Ideation Challenge. Review the details and let us know if you have any questions.
Important Rule for all Ideation Challenges:
- You are allowed to submit your ideas at any time during this challenge.
- You are allowed to submit to the final phase even if you did not submit to the checkpoint phase.
- All ideation submissions will be accepted (that pass screening).
- While we are allowing this challenge to be "open", we do recommend you submit to the checkpoint so we can review and provide valuable feedback. Good luck!
Challenge Prize Structure:
- For this ideation challenge, we have 10 ($100) Checkpoint Prizes and 10 Final Placement Prizes!
- Not all of the prizes will display on the Challenge Details page.
Refer to the challenge prize structure here:
01) $2000
02) $1500
03) $1000
04) $500
05) $250
06) $150
07) $100
08) $100
09) $100
10) $100
Round 1
Submit your initial ideas/concepts for GE feedbackRound 2
Final visual ideas with checkpoint feedback includedI. Challenge Details
How to frame: framed for Buyer Personas (personas motivations/needs included)
- Platform vision roadmap needs to resonate with the buyer personas’ motivations and needs across market segments
How to structure: We are crowdsourcing to push beyond our workshop analysis and outputs. While we are providing our workshop materials for context we do not want you to be constrained by these resources.
1. Use your own experiences and perform secondary market research on other platforms to inform the content of the vision roadmap.
2. Combine your market research analysis outputs with our synthesized workshop outputs to inform the vision roadmap content.
3. Finally, we want low-fidelity or high-fidelity solutions to tell this story - but they must be visual!
II. Challenge Problem Statement
GE Transportation's charge is to make our platform of integrated products a reality. We currently have 27 products (details in the RailConnect360 catalog document) that leverage our GE Predix Platform and that can be integrated to create additional value for our customers. We need you to ideate around our platform, our integrated products, our users and our customers to create a platform vision roadmap (story) that resonates with our buyer personas.
III. Challenge Questions to Consider
1. What content will tell the platform story?
2. What visuals will resonate with our customers?
3. How will this new integrated suite of products (platform) create an improved experience for the individual users of each solution?
4. Should we include these new individual user outcomes/experiences in the platform vision roadmap?
5. How will this new integrated suite of products (platform) create net new outcomes that increase our customer's bottom line?
6. What net new outcomes are possible in our industry by integrated our products?
7. How will GE Transportations platform create a better experience for our customers' customers? (B2B2B)
8. Should we include these improved experience details for our customers' customers in the platform vision roadmap?
9. Does a platform story resonate across market segments? (Class 1, Shortlines and International)
10. Would we be able to incorporate different story details for each market segment within one platform vision roadmap?
IV. Things to think about
- We are looking to visually create a platform roadmap for the next 5 years
- We are dealing with digital solutions/software and how they will evolve and how they can feed into each other to create new value/outcomes
- What does it look like when you visualize a cohesive story of products integrating to create net new business outcomes, improved end-user and B2B2B experiences
V. Example
"FedEx lets customers instantaneously access the physical whereabouts of any package through its virtual web site"
They accomplish this outcome by integrating solutions like:
- Physical stores
- Mobile tracking
- Web applications
- Network of trucks, planes and trains
- Analytics
- Etc.
Which produces outcomes like:
- Optimized routes
- Accurate ETAs
- Guaranteed deliveries
- Delivery visibility anytime anywhere
- Etc.
Each one of these integrated solutions alone create value, but by integrating them they create a network effect that produces enhanced customer experiences.
How do we do this for GE's transportation platform? How do we tell this story?
VI. GE Transportation Workshop Content
Google Drive Link : https://drive.google.com/folderview?id=0BwfkY6SJxFPidmJXamtYNTZPamM&usp=sharing
- Understand Our Products (RC360_productcatalog.pdf)
- Buyer Personas by Market Segment (Personas.pdf)
- What is rOS (What is rOS.pdf )
- Vision Statements (rOS Vision Statement.pdf)
- Connected Products (Connected Products.pdf)
- Roadmap Content - Current Paths (Roadmaps.pdf)
- Network Effect (Network Effect.pdf)
- Examples of Visual Output for this challenge (Roadmap-Examples folder)
VII. Challenge Deliverables
We are looking for content and visual representations of the comprehensive story. We need you to structure your ideas so we can understand them and make it easier when reviewing:
Important: Submit your idea using this format
1. Idea: High-level overview/statement of the idea with one or two sentences describing your approach to the Vision Roadmap.
2. Name: Idea name or "tagline" you would like to associate with your idea. This helps us when reviewing as we can refer to the solution names.
3. Visual Roadmap: Your Visual Roadmap. Low-fidelity or High-Fidelity sketches, wireframes, designs to explain your idea so we can understand it.
Additional GE Challenge Rules
- Refer to GE Official Rules attached to this challenge.
- To the extent there is any conflict between these Official Rules and additional Topcoder Terms and Conditions of Use referenced off the Website, these Official Rules govern.
- All winners from this challenge need print, sign and send back to us the IP Rights document from GE before eligible for the prizes.
Judging Criteria
Your submission will be judged on the following criteria:
- How well does your visual ideas/concepts align with the objectives of the challenge
- Ability to capture your approach/concept so we can understand and ideate further.
- Presentation of your idea
Multiple Submissions
Although there is no limit to the number of submissions you can upload, you should only upload multiple submissions if each one is substantially different from your others. Within these constraints, you are free to describe any number of alternative approaches and extra features. In fact, we encourage you to do so. You can't have too many ideas.
Submission & Source Files
Preview Image
Create your preview image as one (1) 1024x768 JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
- You can take a screenshot of your idea document and submit it.
- You can also provide a blank image file and use it as the preview image.
Submission Files
- Follow the Challenge Deliverables (1-3) items.
- All generated files of the submitted ideas, it can be PNG, JPG, PDF, HTML, DOC, RTF, PPT, MP4 or AVI file.
Source Files
All source files of the submitted ideas, it can be AI, PSD, EPS, PDF, HTML, DOC, RTF, PPT, MP4 or AVI file.
Final Fixes
As part of the final fixes phase, you may be asked to complete one round of minor changes to ensure your submission meets the stated requirements of this challenge.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.