Challenge Summary
Welcome to Living Progress - BirthTrac - Logo Design Challenge! In this challenge, we want your help to create a logo that visualizes motherhood, healthcare, and birth.
We are looking for a simple, clean and inviting logo. Show us your best work!!
- Logo in Color (on white background)
- Logo in Color (on transparent background)
- Logo in grayscale (on white background)
Please explain your design with notes that will help us understand the meaning/purpose of your logo.
- Logo in Color (on white background)
- Logo in Color (on transparent background)
- Logo in grayscale (on white background)
- Logo in grayscale (on transparent background)
- Favicon logo
- Logo without wording
Please explain your design with notes that will help us understand the meaning/purpose of your logo.
Challenge Details:
The BirthTrac logo will be central to marketing and branding for this latest technology. From the website, to mobile app icons, apparel, messaging, and much more.
Design Considerations:
We are looking for something fresh and new but at the same time, something that conveys trust and accessibility.
- We need you to create the logo in All Color and Black & White versions.
- Please refrain from incorporating anything that references or infringes on trademarks. Be it font, color or visual comparison.
- Your logo must be recognizable when printed on a Black & White background.
- You must also identify your colors theme in the submission.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- The logo should encapsulate the message of the logo design within three seconds of the first glimpse. Anyone who sees your logo for the first time should retain that image in their memory.
- Please refrain from using a stroller icon as it is not a universally understood metaphor
- The logo submission should include both an icon/illustration and the text ‘BirthTrac’.
Fonts:
- Fonts are open to the designer, but usage of un-licensed fonts is desirable. DO NOT include any font files in your submission or source files.
Colors:
- Colors are open to the designer, but please be aware of the current site colors.
References:
- Explore some logo design inspiration websites, look for simple images or typography that convey a sense of velocity. A good logo should be; simple, distinctive, relevant, memorable, timeless, and versatile - and most importantly your own design. Use these references as inspiration only.
http://www.pinterest.com/inspirationfeed/logo-designs/
https://dribbble.com/search?q=competition+logo
https://dribbble.com/search?q=event+logo
http://justcreative.com/2015/06/13/2015-logo-design-trends-best-inspiration/
- Existing organizational logo (BirthTrac.png)
Target Audience:
- Frontline health workers (midwives, nurses, doctors).
- Health data managers.
Judging Criteria:
- Feel free to explain how these criteria are met, or what your idea behind the design process is - as a text file/notes in your submission.
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission Deliverables:
Preview Image:
Please create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place your submissions within it. You are free to resize or crop your submission to fit this size, but do not add any filters or elements for dramatic effect, such as drop shadows or reflections.
Submission File:
All requested Contest Deliverables in JPG or PNG file format in RGB color mode at 72dpi.
Source Files:
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files.
Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes:
As part of the final fixes phase you may be asked to modify colors or fonts.
We are looking for a simple, clean and inviting logo. Show us your best work!!
Round 1
Your initial design solution for checkpoint review:- Logo in Color (on white background)
- Logo in Color (on transparent background)
- Logo in grayscale (on white background)
Please explain your design with notes that will help us understand the meaning/purpose of your logo.
Round 2
Your final design solution after incorporating the checkpoint feedback:- Logo in Color (on white background)
- Logo in Color (on transparent background)
- Logo in grayscale (on white background)
- Logo in grayscale (on transparent background)
- Favicon logo
- Logo without wording
Please explain your design with notes that will help us understand the meaning/purpose of your logo.
Challenge Details:
The BirthTrac logo will be central to marketing and branding for this latest technology. From the website, to mobile app icons, apparel, messaging, and much more.
Design Considerations:
We are looking for something fresh and new but at the same time, something that conveys trust and accessibility.
- We need you to create the logo in All Color and Black & White versions.
- Please refrain from incorporating anything that references or infringes on trademarks. Be it font, color or visual comparison.
- Your logo must be recognizable when printed on a Black & White background.
- You must also identify your colors theme in the submission.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- The logo should encapsulate the message of the logo design within three seconds of the first glimpse. Anyone who sees your logo for the first time should retain that image in their memory.
- Please refrain from using a stroller icon as it is not a universally understood metaphor
- The logo submission should include both an icon/illustration and the text ‘BirthTrac’.
Fonts:
- Fonts are open to the designer, but usage of un-licensed fonts is desirable. DO NOT include any font files in your submission or source files.
Colors:
- Colors are open to the designer, but please be aware of the current site colors.
References:
- Explore some logo design inspiration websites, look for simple images or typography that convey a sense of velocity. A good logo should be; simple, distinctive, relevant, memorable, timeless, and versatile - and most importantly your own design. Use these references as inspiration only.
http://www.pinterest.com/inspirationfeed/logo-designs/
https://dribbble.com/search?q=competition+logo
https://dribbble.com/search?q=event+logo
http://justcreative.com/2015/06/13/2015-logo-design-trends-best-inspiration/
- Existing organizational logo (BirthTrac.png)
Target Audience:
- Frontline health workers (midwives, nurses, doctors).
- Health data managers.
Judging Criteria:
- Feel free to explain how these criteria are met, or what your idea behind the design process is - as a text file/notes in your submission.
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission Deliverables:
Preview Image:
Please create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place your submissions within it. You are free to resize or crop your submission to fit this size, but do not add any filters or elements for dramatic effect, such as drop shadows or reflections.
Submission File:
All requested Contest Deliverables in JPG or PNG file format in RGB color mode at 72dpi.
Source Files:
All original VECTOR source files of the submitted design. Files should be created in Adobe Illustrator or Inkscape and saved as layered AI or EPS files.
Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outlined format.
Final Fixes:
As part of the final fixes phase you may be asked to modify colors or fonts.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.