Challenge Summary
Welcome to the "RUX 02 - Automotive Co-Buying Tablet Site Design Concepts Challenge"! We are looking for some fun, creative and engaging design concepts to bring the Co-Buy site to life on a tablet. The core purpose of the concept is to tap into the power of social networks to sell new car models, raise awareness of the brand and generate valuable leads for automotive dealerships. We need you to read, understand, and evaluate the requirements and goals of the challenge. Then design some awesome concepts to wow our client.
We are interested in the design of a tablet website (specifically not a mobile app or site), so please design accordingly. We want to see a clean and modern experience which brings the best combination of UX and UI together. Concepts that are hard to navigate or overly clutter the screen are likely to score less well than a clean, simple, and easy to use website design. As always, please ask any questions in the forum. Looking forward to your design concepts!
What is a RUX Challenge?
The RUX (Rapid User Experience) challenge uses the same format as our famous LUX Challenge except it is not "Live" at an event, and is just a little bit longer (3 days/ 72 hours). The new RUX Challenge Series provides you with an opportunity to show digital leaders from some of the largest companies in the world just how good your concepting and user experience (UI/UX) design skills are.
RUX (Rapid User Experience) challenges are fast, fun, and have more chances for you to capture prize money!
Background Overview
The site provides customers with two overarching options: you can either co-test a new car or co-buy a new car. Both work in the same way: once the customer signs up, they need to encourage X number of customers to join the test drive or purchase before they can 'unlock' the great rewards. Once the target number is reached, the co-test/buy closes and all those who signed-up will receive the reward's.
To be successful in this challenge you need to understand the 2 main concepts of the challenge; co-buying and co-testing.
- Co-Buying: A set number of people must agree to purchase an item to unlock special rewards and prizes. The more people that agree, the better the prizes/ rewards everybody receives. Co-Buying is committing to actually purchasing an item.
- Co-Testing: When a customer agrees to test a product to unlock and receive a prize. The more people that agree/ sign up to test a product, the better the prizes. Co-Testing is just signing up to try a product, no purchase necessary.
Challenge Timeline and Rolling Checkpoint
- Challenge Starts: Tuesday, 05th July 2016 13.00 EDT
- Rolling Checkpoint will start: Thursday, 07th July 2016 13.00 EDT
- Challenge Ends: Friday, 08th July 2016 13.00 EDT
We are offering 5 Prizes Placements!
- Plus 8 placements for Rolling Checkpoint prizes @ $50 each!
- Plus $100 for the 5 winners to create an Invision prototype!
1) 1st Placement: $2000
2) 2nd Placement: $1500
3) 3rd Placement: $1000
4) 4th Placement: $750
5) 5th Placement: $500
Rolling Checkpoint Review ($50*)
Trevor Gerring (tgerring) will provide a quick design review if you submit your initial designs by (Wednesday, 07th July 2016 13.00 EDT)
- Within the hour, we will start providing checkpoint design feedback/guidance
- You must watch the forum for your feedback!
- *All qualifying checkpoint submissions will win $50 (8 Placements)
InVision Prototypes ($100*)
Creating an Invision prototype is a requirement of this challenge to the 5 WINNERS ONLY.
- Once you have been selected as a winner, we will create an Invision project and invite you to that project
- Upload your design files and create the click paths based on your designs.
- We are paying an additional $100 for each of the 5 winners to create this Invision prototype
- *THIS IS A REQUIREMENT for the 5 winners to receive your full payment.
Basic Concepts and Features of the Co-Buying Tablet Site:
Co-buying
Co-buy rewards are tailored to different target customers or life stages. For example, in the tablet site you can see the Students Co Buy, New Parents Co-buy, Cyclists Co Buy and so on. The rewards themselves can take the form of products, services and/or events. Each package will have a set number of rewards the customer can receive once 20, 50, 100, 150 and 200 (for example) people sign up to purchase the car. The top prize should be something very desirable to maintain motivation. For example the new parents top reward might be a luxury pram (baby stroller) or similar (a very high value item). To be part of the co-buy the customer must commit by providing their personal information and a £X amount deposit. They can still opt out, but the deposit should deter from this.
Co-testing
Co-testing rewards are of course lower value than for those co-buying a new car, and the requirement for the number of people to sign up will be lower (e.g. 50). Commitment for the co-test will take the form of booking the test drive. The rewards could be something tangible e.g. cinema tickets or perhaps take the form of a 'co-test' event with live music, etc.
Voting for your favourite rewards
Moreover, there are options where customers can vote or 'like' the rewards they want the most. For example, if 50 people test drive new car model X you can vote to receive either a free music subscription, 2 free cinema tickets, a £50 retail voucher or attend a fun event that follows the test drive. Once voting closes, all customers who voted are informed of which reward won and are invited to join the co-test.
Social sharing
Once customers are signed up to either co-test or co-buy they spread the word by sharing the message across their own social networks (with a hope that it will go 'viral'!). The focus is using your own fans/customers to amplify engagement in the co-test or co-buy and in doing so raise awareness of the brand.
Finally, the site is also used to generate quality leads for dealerships. For example, customers who only vote for a co-test with reward (they provide email and mobile phone number) but do not go on to co-buy could be contacted by the car dealership.
The unique concept and rewards available should inspire customers to want to get involved. The ultimate goal is the co-buy of a new car and sharing this message with friends on social media to raise brand awareness.
Use Cases:
Understanding of Co-buy/test
- The customer lands on the co-buy tablet site and is intrigued to read on and find out how co-testing/buying actually works (refer to challenge description for explanation)
- Since she does not feel ready to purchase a car yet and wants more time to think about it, she clicks on the co-test option
The Co-test
- There is a Co-test option for the car model the she is interested in - it recently launched and she has seen a few adverts. If 50 people sign up they all get either cinema tickets, music subscription or a retail voucher. She votes for the music subscription, provides her email and mobile number and hopes that her option wins!
- The following day she receives an email notification stating that the most popular option for co-testing was her vote - the music subscription. It is now available for her to share with others to join in, so they can get the test drive and reap the same rewards.
- She completes her personal information and shares the message with 50 of her Facebook friends, who share it with more of their friends. Total goal of 50 sign ups is reached for the test drive.
- Next, she books a time slot to test drive the car, thus providing more information to the dealer (eventually a qualified lead). She enjoys driving the car, and also relishes the free music subscription.
The Co-buy
- A few months later, she receives a call/email from the same dealership explaining that they have launched a co-buy reward package especially for people like her (young parents). It's gaining popularity as the most liked co-buy offer. She thinks it sounds great: if I buy this car and 200 other people sign up as well, we can all get a free luxury push chair for our kids - worth £900 each! Smaller rewards such as a child's car seat are also available if the co-buy fails to reach the maximum 200 buyers.
- A couple of days later, she visits the site again, reads more about the offer and decides to go ahead with the co-buy car purchase. She completes the additional registration information required for the co-buy. She has already provided her name, mobile, email, home address and driving license number from the co-test part. The additional information needed here is: bank details for the deposit (credit card info), select finance option for the car (pay in full / pay monthly over 36 months) and accepts Terms & Conditions.
- She configures her car using a 360 degree / 3D image on the site (colour, wheels etc) and then pays the deposit to secure her place. Now she feels very excited!
- A week later she receives an email reminding her that as a co-buying group they are only 5 people away from reaching the top prize of the push chair. She shares the co-buy message with her Instagram, Facebook and Twitter followers again hoping that more people will join.
- Countdown ends, they made it to the highest reward – the push chair! She receives email confirmation and is provided with details of her local dealership meeting time slots so that she can visit them to finalise paperwork/sign.
- 2 months later she receives a message that her new car is ready, so she collects it at the dealership along with her rewards
Required Screens/ Functionality:
We would like, at a minimum, to see the user flow described below where the customer comes to the co-buy / co-test site, votes for a co-test option, books a test drive, is then prompted to take part in a subsequent co-buy activity and purchases a car.
We want you to bring your creativity and ideas so please bring your best suggestions above and beyond the flow described below.
00) IMPORTANT!! Presentation Screen - 1920x1080 (16:9 Ratio)
- In a RUX challenge, this screen is very important so make it look good!
- If you were walking into a meeting and needed to sell your idea - use this screen to showcase your concept.
- DO NOT put extra text on this screen - use it to showcase your application!
- You must include in your SUBMISSION folder!
- Also include your presentation source file
01 Site Landing Page (new customer view - has not signed up / logged in yet)
- Either shown on Landing Page itself or an overlay to read about what Co-testing/buying is and how it all works inc. FAQs etc
- See what Co-test/buy activity is currently happening, and how many people are involved. There could be 4-6 co-test/buy promotions running at any one time. Note: there could be different sections for co-test and co-buy to keep them separate and organized
- See what the upcoming co-test/buy options are, the dates of when they launch and the rewards options that will be available to vote for.
- Link to find my local dealer / contact dealer
- Links to share to social media
NOTE: User must login or sign up to participate (vote or join co-testing/ co-buying) in packages. This could be through a simple signup/ login overlay. Single Sign On via social networks would be great.
02 Co-Testing Details Page / Reward Voting Page
- After a user selects an co-testing package from the landing page they are taken to this screen
- Customer can vote for which car model / reward they like the most with the upcoming launch dates. The vote/like should link to facebook somehow.
- Customer can see how many people have been voting and the progress of votes
- To vote, the customer is required to enter mobile and email so that we can contact them once it goes live
- Additional information about the car and the individual rewards
- FAQs or outline of the process of the co-test (what’s next) (this should be brief and not take up tons of screen space)
- Links to share to social media
03 Co-Testing Sign Up Page
- After the package/ reward that the user has voted on wins, they are prompted to sign for a test drive and to receive their rewards.
- Input additional personal information e.g. home address, driving license number, etc
- Select time and date at local dealer for test drive
04 Co-Buying Details Page
- The user selects the "Young Parents" co-buying package from the 01 Site Landing Page and taken to this Co-Buying Details Page
- Show timelines for the co-buying package, rewards at each stage, number of people required at each stage to receive rewards, etc.
- Options to find out more / contact dealer
- Details about the car and the individual rewards
- Option to go ahead and sign up to the co-buy. Large CTA button
- FAQs or outline of the process of the co-test (what’s next) (this should be brief and not take up tons of screen space)
- Links to share to social media
05 Co-buying Car Configuration Page
- After a user has selected that they are interested in this package (Young Parents) they can configure their car and start the process
- 3D, 360 degrees rotatable model of the car with options to change the colour, trim, wheels and so on e.g. perhaps 'drag and drop' functionality?
- We are open to your ideas and concepts. Remember that this is on a tablet, use that functionality appropriately.
06 Complete Co-Buying Sign Up Page
- Once the user has finished configuring their car, they then continue on to complete the signup process (Note: the system will already have the user's name, address, and phone number from "03 Co-Testing Sign Up Page")
- Provide credit card details to pay the deposit
- Select finance option for the car (pay in full or pay monthly over 36 months)
- Accept the terms and conditions
- Details on what happens next - i.e. you now all need to work together to encourage 100 more people to sign up before you can reach the top reward
07 Co-Buy Details Page - Progress (existing customer/ co-buying participant)
- After the user has completed the co-buying sign up process they can monitor the progress of their co-buying package.
- Timer showing when the Co-buy closes
- Current progress towards the target number of sign ups and which rewards have been earned versus what they are yet to earn
- Image of the car the customer will receive at the end, in the specification they chose before hand (car configurer)
- Links to share to social
08 Co-Buy Details Page - Closed (existing customer/ co-buying participant)
- The co-buy has now closed
- Shows how far they got and what rewards are now theirs to own
- Explains next steps (2 months until car will be built and ready) and points of contact (their local dealer)
- A thank you for being involved and link to social media
Target Audience:
- The co-buy/test is open to all new or existing customers of all demographics. There is no single target audience because each car model will be targeting to a different age group, life stage, demographic etc.
- That said, the co-buy options/packages should be tailored to specific groups as mentioned earlier but there is no limit on what these could be, so please feel free to think creatively on this. Examples have given so far include a Student Co-buy, a Young Parent Co-buy etc
Branding Requirements:
- Branding is completely open
- Remember that we want a clean, easy to navigate and understand site
- Color and font usage should be clean and modern
- Use a refined color pallet to keep things consistent and professional looking
Screen Requirements:
- Tablet (portrait orientation) - 1536px wide by 2048px tall (height can expand if needed)
- If the size above too heavy, you can create your design in half of the screen size ratio - 768px x 1024px (we are looking for your design concepts)
Similar Real-World Examples:
NOTE: These are just examples of things that are similar. DO NOT copy these, they are just give you reference and maybe spark some additional ideas.
- Timed deals: Groupon run similar 'limitied time only' deals offering products, services and experiences at a discount https://www.groupon.co.uk/
- Social Investing: Kickstarter run similar 'co' invest opportunities where projects are submitted and request a certain level of investment from the public. The project will not be funded unless it can reach the required amount in the set period of time: https://www.kickstarter.com/projects/1547026585/the-music-box-village-finds-a-home?ref=hero
Judging Criteria:
Your submission will be judged on the following criteria:
- Concepts! How do you tackle creating this experience?
- How well does your design align with the objectives of the challenge
- Cleanliness of screen design and user flow
- Overall design and user experience
- Execution and thoughtfulness put into the solving the problem
- Overall idea and execution of concepts
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Number your files (01, 02, 03, etc) this will help review them in order.
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
Final Fixes:
Note: This RUX challenge could have final fixes based on the missing requirements asked in challenge details.
We are interested in the design of a tablet website (specifically not a mobile app or site), so please design accordingly. We want to see a clean and modern experience which brings the best combination of UX and UI together. Concepts that are hard to navigate or overly clutter the screen are likely to score less well than a clean, simple, and easy to use website design. As always, please ask any questions in the forum. Looking forward to your design concepts!
What is a RUX Challenge?
The RUX (Rapid User Experience) challenge uses the same format as our famous LUX Challenge except it is not "Live" at an event, and is just a little bit longer (3 days/ 72 hours). The new RUX Challenge Series provides you with an opportunity to show digital leaders from some of the largest companies in the world just how good your concepting and user experience (UI/UX) design skills are.
RUX (Rapid User Experience) challenges are fast, fun, and have more chances for you to capture prize money!
Background Overview
The site provides customers with two overarching options: you can either co-test a new car or co-buy a new car. Both work in the same way: once the customer signs up, they need to encourage X number of customers to join the test drive or purchase before they can 'unlock' the great rewards. Once the target number is reached, the co-test/buy closes and all those who signed-up will receive the reward's.
To be successful in this challenge you need to understand the 2 main concepts of the challenge; co-buying and co-testing.
- Co-Buying: A set number of people must agree to purchase an item to unlock special rewards and prizes. The more people that agree, the better the prizes/ rewards everybody receives. Co-Buying is committing to actually purchasing an item.
- Co-Testing: When a customer agrees to test a product to unlock and receive a prize. The more people that agree/ sign up to test a product, the better the prizes. Co-Testing is just signing up to try a product, no purchase necessary.
Challenge Timeline and Rolling Checkpoint
- Challenge Starts: Tuesday, 05th July 2016 13.00 EDT
- Rolling Checkpoint will start: Thursday, 07th July 2016 13.00 EDT
- Challenge Ends: Friday, 08th July 2016 13.00 EDT
We are offering 5 Prizes Placements!
- Plus 8 placements for Rolling Checkpoint prizes @ $50 each!
- Plus $100 for the 5 winners to create an Invision prototype!
1) 1st Placement: $2000
2) 2nd Placement: $1500
3) 3rd Placement: $1000
4) 4th Placement: $750
5) 5th Placement: $500
Rolling Checkpoint Review ($50*)
Trevor Gerring (tgerring) will provide a quick design review if you submit your initial designs by (Wednesday, 07th July 2016 13.00 EDT)
- Within the hour, we will start providing checkpoint design feedback/guidance
- You must watch the forum for your feedback!
- *All qualifying checkpoint submissions will win $50 (8 Placements)
InVision Prototypes ($100*)
Creating an Invision prototype is a requirement of this challenge to the 5 WINNERS ONLY.
- Once you have been selected as a winner, we will create an Invision project and invite you to that project
- Upload your design files and create the click paths based on your designs.
- We are paying an additional $100 for each of the 5 winners to create this Invision prototype
- *THIS IS A REQUIREMENT for the 5 winners to receive your full payment.
Basic Concepts and Features of the Co-Buying Tablet Site:
Co-buying
Co-buy rewards are tailored to different target customers or life stages. For example, in the tablet site you can see the Students Co Buy, New Parents Co-buy, Cyclists Co Buy and so on. The rewards themselves can take the form of products, services and/or events. Each package will have a set number of rewards the customer can receive once 20, 50, 100, 150 and 200 (for example) people sign up to purchase the car. The top prize should be something very desirable to maintain motivation. For example the new parents top reward might be a luxury pram (baby stroller) or similar (a very high value item). To be part of the co-buy the customer must commit by providing their personal information and a £X amount deposit. They can still opt out, but the deposit should deter from this.
Co-testing
Co-testing rewards are of course lower value than for those co-buying a new car, and the requirement for the number of people to sign up will be lower (e.g. 50). Commitment for the co-test will take the form of booking the test drive. The rewards could be something tangible e.g. cinema tickets or perhaps take the form of a 'co-test' event with live music, etc.
Voting for your favourite rewards
Moreover, there are options where customers can vote or 'like' the rewards they want the most. For example, if 50 people test drive new car model X you can vote to receive either a free music subscription, 2 free cinema tickets, a £50 retail voucher or attend a fun event that follows the test drive. Once voting closes, all customers who voted are informed of which reward won and are invited to join the co-test.
Social sharing
Once customers are signed up to either co-test or co-buy they spread the word by sharing the message across their own social networks (with a hope that it will go 'viral'!). The focus is using your own fans/customers to amplify engagement in the co-test or co-buy and in doing so raise awareness of the brand.
Finally, the site is also used to generate quality leads for dealerships. For example, customers who only vote for a co-test with reward (they provide email and mobile phone number) but do not go on to co-buy could be contacted by the car dealership.
The unique concept and rewards available should inspire customers to want to get involved. The ultimate goal is the co-buy of a new car and sharing this message with friends on social media to raise brand awareness.
Use Cases:
Understanding of Co-buy/test
- The customer lands on the co-buy tablet site and is intrigued to read on and find out how co-testing/buying actually works (refer to challenge description for explanation)
- Since she does not feel ready to purchase a car yet and wants more time to think about it, she clicks on the co-test option
The Co-test
- There is a Co-test option for the car model the she is interested in - it recently launched and she has seen a few adverts. If 50 people sign up they all get either cinema tickets, music subscription or a retail voucher. She votes for the music subscription, provides her email and mobile number and hopes that her option wins!
- The following day she receives an email notification stating that the most popular option for co-testing was her vote - the music subscription. It is now available for her to share with others to join in, so they can get the test drive and reap the same rewards.
- She completes her personal information and shares the message with 50 of her Facebook friends, who share it with more of their friends. Total goal of 50 sign ups is reached for the test drive.
- Next, she books a time slot to test drive the car, thus providing more information to the dealer (eventually a qualified lead). She enjoys driving the car, and also relishes the free music subscription.
The Co-buy
- A few months later, she receives a call/email from the same dealership explaining that they have launched a co-buy reward package especially for people like her (young parents). It's gaining popularity as the most liked co-buy offer. She thinks it sounds great: if I buy this car and 200 other people sign up as well, we can all get a free luxury push chair for our kids - worth £900 each! Smaller rewards such as a child's car seat are also available if the co-buy fails to reach the maximum 200 buyers.
- A couple of days later, she visits the site again, reads more about the offer and decides to go ahead with the co-buy car purchase. She completes the additional registration information required for the co-buy. She has already provided her name, mobile, email, home address and driving license number from the co-test part. The additional information needed here is: bank details for the deposit (credit card info), select finance option for the car (pay in full / pay monthly over 36 months) and accepts Terms & Conditions.
- She configures her car using a 360 degree / 3D image on the site (colour, wheels etc) and then pays the deposit to secure her place. Now she feels very excited!
- A week later she receives an email reminding her that as a co-buying group they are only 5 people away from reaching the top prize of the push chair. She shares the co-buy message with her Instagram, Facebook and Twitter followers again hoping that more people will join.
- Countdown ends, they made it to the highest reward – the push chair! She receives email confirmation and is provided with details of her local dealership meeting time slots so that she can visit them to finalise paperwork/sign.
- 2 months later she receives a message that her new car is ready, so she collects it at the dealership along with her rewards
Required Screens/ Functionality:
We would like, at a minimum, to see the user flow described below where the customer comes to the co-buy / co-test site, votes for a co-test option, books a test drive, is then prompted to take part in a subsequent co-buy activity and purchases a car.
We want you to bring your creativity and ideas so please bring your best suggestions above and beyond the flow described below.
00) IMPORTANT!! Presentation Screen - 1920x1080 (16:9 Ratio)
- In a RUX challenge, this screen is very important so make it look good!
- If you were walking into a meeting and needed to sell your idea - use this screen to showcase your concept.
- DO NOT put extra text on this screen - use it to showcase your application!
- You must include in your SUBMISSION folder!
- Also include your presentation source file
01 Site Landing Page (new customer view - has not signed up / logged in yet)
- Either shown on Landing Page itself or an overlay to read about what Co-testing/buying is and how it all works inc. FAQs etc
- See what Co-test/buy activity is currently happening, and how many people are involved. There could be 4-6 co-test/buy promotions running at any one time. Note: there could be different sections for co-test and co-buy to keep them separate and organized
- See what the upcoming co-test/buy options are, the dates of when they launch and the rewards options that will be available to vote for.
- Link to find my local dealer / contact dealer
- Links to share to social media
NOTE: User must login or sign up to participate (vote or join co-testing/ co-buying) in packages. This could be through a simple signup/ login overlay. Single Sign On via social networks would be great.
02 Co-Testing Details Page / Reward Voting Page
- After a user selects an co-testing package from the landing page they are taken to this screen
- Customer can vote for which car model / reward they like the most with the upcoming launch dates. The vote/like should link to facebook somehow.
- Customer can see how many people have been voting and the progress of votes
- To vote, the customer is required to enter mobile and email so that we can contact them once it goes live
- Additional information about the car and the individual rewards
- FAQs or outline of the process of the co-test (what’s next) (this should be brief and not take up tons of screen space)
- Links to share to social media
03 Co-Testing Sign Up Page
- After the package/ reward that the user has voted on wins, they are prompted to sign for a test drive and to receive their rewards.
- Input additional personal information e.g. home address, driving license number, etc
- Select time and date at local dealer for test drive
04 Co-Buying Details Page
- The user selects the "Young Parents" co-buying package from the 01 Site Landing Page and taken to this Co-Buying Details Page
- Show timelines for the co-buying package, rewards at each stage, number of people required at each stage to receive rewards, etc.
- Options to find out more / contact dealer
- Details about the car and the individual rewards
- Option to go ahead and sign up to the co-buy. Large CTA button
- FAQs or outline of the process of the co-test (what’s next) (this should be brief and not take up tons of screen space)
- Links to share to social media
05 Co-buying Car Configuration Page
- After a user has selected that they are interested in this package (Young Parents) they can configure their car and start the process
- 3D, 360 degrees rotatable model of the car with options to change the colour, trim, wheels and so on e.g. perhaps 'drag and drop' functionality?
- We are open to your ideas and concepts. Remember that this is on a tablet, use that functionality appropriately.
06 Complete Co-Buying Sign Up Page
- Once the user has finished configuring their car, they then continue on to complete the signup process (Note: the system will already have the user's name, address, and phone number from "03 Co-Testing Sign Up Page")
- Provide credit card details to pay the deposit
- Select finance option for the car (pay in full or pay monthly over 36 months)
- Accept the terms and conditions
- Details on what happens next - i.e. you now all need to work together to encourage 100 more people to sign up before you can reach the top reward
07 Co-Buy Details Page - Progress (existing customer/ co-buying participant)
- After the user has completed the co-buying sign up process they can monitor the progress of their co-buying package.
- Timer showing when the Co-buy closes
- Current progress towards the target number of sign ups and which rewards have been earned versus what they are yet to earn
- Image of the car the customer will receive at the end, in the specification they chose before hand (car configurer)
- Links to share to social
08 Co-Buy Details Page - Closed (existing customer/ co-buying participant)
- The co-buy has now closed
- Shows how far they got and what rewards are now theirs to own
- Explains next steps (2 months until car will be built and ready) and points of contact (their local dealer)
- A thank you for being involved and link to social media
Target Audience:
- The co-buy/test is open to all new or existing customers of all demographics. There is no single target audience because each car model will be targeting to a different age group, life stage, demographic etc.
- That said, the co-buy options/packages should be tailored to specific groups as mentioned earlier but there is no limit on what these could be, so please feel free to think creatively on this. Examples have given so far include a Student Co-buy, a Young Parent Co-buy etc
Branding Requirements:
- Branding is completely open
- Remember that we want a clean, easy to navigate and understand site
- Color and font usage should be clean and modern
- Use a refined color pallet to keep things consistent and professional looking
Screen Requirements:
- Tablet (portrait orientation) - 1536px wide by 2048px tall (height can expand if needed)
- If the size above too heavy, you can create your design in half of the screen size ratio - 768px x 1024px (we are looking for your design concepts)
Similar Real-World Examples:
NOTE: These are just examples of things that are similar. DO NOT copy these, they are just give you reference and maybe spark some additional ideas.
- Timed deals: Groupon run similar 'limitied time only' deals offering products, services and experiences at a discount https://www.groupon.co.uk/
- Social Investing: Kickstarter run similar 'co' invest opportunities where projects are submitted and request a certain level of investment from the public. The project will not be funded unless it can reach the required amount in the set period of time: https://www.kickstarter.com/projects/1547026585/the-music-box-village-finds-a-home?ref=hero
Judging Criteria:
Your submission will be judged on the following criteria:
- Concepts! How do you tackle creating this experience?
- How well does your design align with the objectives of the challenge
- Cleanliness of screen design and user flow
- Overall design and user experience
- Execution and thoughtfulness put into the solving the problem
- Overall idea and execution of concepts
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Number your files (01, 02, 03, etc) this will help review them in order.
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop and saved as layered PSD file, or Adobe Illustrator as a layered AI file.
Final Fixes:
Note: This RUX challenge could have final fixes based on the missing requirements asked in challenge details.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.