Challenge Summary
Welcome to “AutoZone NASCAR Car Wrap and Jumpsuit Design Challenge”, this is going to be an extremely fun and exciting design challenge where you can showcase your design skills to a worldwide audience through AutoZone, NASCAR and TV spot commercials.
For this challenge we are looking for you to have fun and be creative in creating a new design for the AutoZone NASCAR race car wrap and jumpsuit (that is used by the driver of the car). We need a fun, sporty, fast paced design, remember it is a car race! Think “out of the box” but respecting the limits and restrictions of the AutoZone brand.
You have a chance to see YOUR design on a real NASCAR race car! Jump in now and let us know what questions you have.
For more than 30 years, AutoZone has been committed to providing the best parts, prices and customer service in the automotive aftermarket industry. Today, AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the U.S.
- NASCAR race car wrap design
- Firesuit (Jumpsuit) design
If you have time, please provide a "Board" presentation on InvisionApp. If you don't have access to the InvisionApp account, ask for the link in forum.
- NASCAR race car wrap design
- Firesuit (Jumpsuit) design
If you have time, please provide a "Board" presentation on InvisionApp. If you don't have access to the InvisionApp account, ask for the link in forum.
- Make sure to include a URL/Link to your design within your "notes.txt".
- Feel free to create an InVisionApp Board
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).
Challenge Details
For this challenge, we are looking for you to have fun and be creative in creating a new design for the AutoZone NASCAR race car wrap and the race car driver's jumpsuit. We are looking for a modern, fun, sporty, and fast paced design (this is NASCAR!). Make sure to do your design research and let us know if you have any questions.
Design Items
1) NASCAR Race Car Wrap
- The AutoZone Car has two brands on it.
- - A) Duralast GT (Primary Logo)
- - B) AutoZone (Secondary Logo)
- Add the logo on the car somewhere with the followings requirements:
- - Duralast GT = 70-80%
- - AutoZone = 20-30%
- Note: The GT Lime Yellow is an accent color (not a whole car).
- Race Car: The sides of the car need to look the same (see the provided sample layout)
- Important:: The number on the car should not be moved or changed in any way.
2) Race Car Driver Firesuit (Jumpsuit)
- This should look like it belongs with the race car (research this.. note how modern sports showcase the uniform as part of the entire "package")
- The race car and firesuit should look like the same brand
- Front Logos: This cannot move/will stay the same
- Back logos: The black logs can turn white if necessary
- We have provided a sample layout to start from.
IMPORTANT - Restrictions
- Make sure to follow these rules!
- You cannot cover or move any of the existing logos or numbers in the templates.
- You cannot have any other logos (AutoZone or GT) touching any of the other logos or numbers.
- Because of these restrictions we are looking at more background elements and graphics AND how to position the AutoZone and GT logos.
Things to consider:
- We are looking for great (cool!!) and modern race car graphics/design.
- Global audience.
- NASCAR!!
- Sporty, edgy and fast-paced look!
- We want to stand out from the other cars
- It should work with the Duralast GT product packaging
Important:
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance
- Be respectful of the limits and restrictions of the brand.
Design Sizes:
- See the provided templates
- All designs must be in vector format (Adobe Illustrator)
Supporting Documents:
- NASCAR car wrap layout design.
- 2017 firesuit (Jumpsuit) layout design.
- AutoZone primary logo.
- GT Logo.
- Color palette.
- Current Duralast GE product packaging design (for reference)
Target Audience:
- NASCAR race audience.
- AutoZone global customers.
Judging Criteria:
- How well you design and capture your ideas visually.
- Overall design.
- Graphics consistency.
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
- Submit Desktop PNG/JPG Screens.
- Vector AI files created in Adobe Illustrator or similar
- Vector EPS files created in Adobe Illustrator or similar
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrrator or Similar and saved as Vector Files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
For this challenge we are looking for you to have fun and be creative in creating a new design for the AutoZone NASCAR race car wrap and jumpsuit (that is used by the driver of the car). We need a fun, sporty, fast paced design, remember it is a car race! Think “out of the box” but respecting the limits and restrictions of the AutoZone brand.
You have a chance to see YOUR design on a real NASCAR race car! Jump in now and let us know what questions you have.
For more than 30 years, AutoZone has been committed to providing the best parts, prices and customer service in the automotive aftermarket industry. Today, AutoZone is the leading retailer and a leading distributor of automotive replacement parts and accessories in the U.S.
Round 1
Submit your initial designs for a checkpoint feedback:- NASCAR race car wrap design
- Firesuit (Jumpsuit) design
If you have time, please provide a "Board" presentation on InvisionApp. If you don't have access to the InvisionApp account, ask for the link in forum.
Round 2
Submit your final designs plus checkpoint feedback:- NASCAR race car wrap design
- Firesuit (Jumpsuit) design
If you have time, please provide a "Board" presentation on InvisionApp. If you don't have access to the InvisionApp account, ask for the link in forum.
- Make sure to include a URL/Link to your design within your "notes.txt".
- Feel free to create an InVisionApp Board
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03).
Challenge Details
For this challenge, we are looking for you to have fun and be creative in creating a new design for the AutoZone NASCAR race car wrap and the race car driver's jumpsuit. We are looking for a modern, fun, sporty, and fast paced design (this is NASCAR!). Make sure to do your design research and let us know if you have any questions.
Design Items
1) NASCAR Race Car Wrap
- The AutoZone Car has two brands on it.
- - A) Duralast GT (Primary Logo)
- - B) AutoZone (Secondary Logo)
- Add the logo on the car somewhere with the followings requirements:
- - Duralast GT = 70-80%
- - AutoZone = 20-30%
- Note: The GT Lime Yellow is an accent color (not a whole car).
- Race Car: The sides of the car need to look the same (see the provided sample layout)
- Important:: The number on the car should not be moved or changed in any way.
2) Race Car Driver Firesuit (Jumpsuit)
- This should look like it belongs with the race car (research this.. note how modern sports showcase the uniform as part of the entire "package")
- The race car and firesuit should look like the same brand
- Front Logos: This cannot move/will stay the same
- Back logos: The black logs can turn white if necessary
- We have provided a sample layout to start from.
IMPORTANT - Restrictions
- Make sure to follow these rules!
- You cannot cover or move any of the existing logos or numbers in the templates.
- You cannot have any other logos (AutoZone or GT) touching any of the other logos or numbers.
- Because of these restrictions we are looking at more background elements and graphics AND how to position the AutoZone and GT logos.
Things to consider:
- We are looking for great (cool!!) and modern race car graphics/design.
- Global audience.
- NASCAR!!
- Sporty, edgy and fast-paced look!
- We want to stand out from the other cars
- It should work with the Duralast GT product packaging
Important:
- Keep things consistent. This means all graphic styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance
- Be respectful of the limits and restrictions of the brand.
Design Sizes:
- See the provided templates
- All designs must be in vector format (Adobe Illustrator)
Supporting Documents:
- NASCAR car wrap layout design.
- 2017 firesuit (Jumpsuit) layout design.
- AutoZone primary logo.
- GT Logo.
- Color palette.
- Current Duralast GE product packaging design (for reference)
Target Audience:
- NASCAR race audience.
- AutoZone global customers.
Judging Criteria:
- How well you design and capture your ideas visually.
- Overall design.
- Graphics consistency.
Submission & Source Files:
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
- Submit Desktop PNG/JPG Screens.
- Vector AI files created in Adobe Illustrator or similar
- Vector EPS files created in Adobe Illustrator or similar
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrrator or Similar and saved as Vector Files.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.