Challenge Summary
Welcome to Topcoder Podcast Logo Design Challenge!
Topcoder is launching a new podcast series called "Loud about Crowd(sourcing)" for users to receive audio content about technology and innovation topics mostly in a fun format. We need your valuable help to come up with a unique logo that represents the Topcoder band and can be used for promoting this exciting podcast.
Best of luck!
1) Topcoder Podcast Logo
2) Branding Information
3) Purpose/meaning Note
1) Topcoder Podcast Logo
2) Branding Information
3) Purpose/meaning Note
The primary goal of this challenge is to design a unique logo that attract listeners to the podcast. This logo will be used for promotion mostly such as ads, iTunes, blog posts and website integration.
Concept Goals
The podcast content will be fun and conversational, something that invokes the idea of a casual discussion. Some elements of fun, some elements of it being meaningful. We're looking for multiple logo ideas to help define the direction we want to go. Key themes/concepts that would be useful to convey with the logo include:
- Crowdsourcing.
- Technology.
- Innovation.
- Fun/interesting content.
- Conversational.
- Passion.
- Knowledge.
- Experience.
The logo should align with the overall Topcoder logo/brand in the same way that Topcoder Open (TCO) logos typically do, yet it should also stand on its own and appeal to listeners who might not yet know about Topcoder. In other words, the podcast logo does not need to include the Topcoder logo, but should look good to an outsider who has never heard of Topcoder while staying on brand overall.
Requirements
1) Topcoder Podcast Logo
- Create a vector logo on CMYK color mode. It must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- Show the logo on a white and black background.
- Make sure to consider the concepts stated above.
- Design an unique logo that reads “Loud about Crowd(sourcing)”. You are allowed to use uppercase, lowercase or any font styling you can suggest.
- Stay away from gradients, as they will not be able to be easily reproduced across all media.
- The logo should encapsulate the message of the logo design within three seconds of the first glimpse. Anyone who sees your logo for the first time should retain that image in their memory.
2) Branding Information
- Provide the color palette of your logo (color codes and samples) plus font specs.
3) Purpose/meaning Note
- Please provide us a graphic note with the meaning/purpose that will help us understanding your logo.
Note: A template like this sample could work for gathering all the requirements. Feel free to follow it or to come up with your own presentation as long as it contains the required items above.
Branding Guidelines
- Follow the standard Topcoder branding guidelines (fonts, colors).
- For colors, use the primary ones. Use secondary colors to support or compliment your main color of choice only.
- The marketing side of the Topcoder website is also useful for understanding the Topcoder brand/style.
Target User
Topcoder customers, partners, community members, or anyone interested in learning more about trends in crowdsourcing and technology.
Judging Criteria
- Completeness: does your logo meet the requirements as stated within the challenge?
- Cohesiveness: does your logo feels integrated to the Topcoder family? Does it belong to the brand?
- Quality: does your logo look fresh, professional, and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission File
All requested contest requirements/screens as JPG or PNG files at 72dpi.
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI or EPS files.
Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outline format.
Preview Image
Create a 1024x1024 JPG or PNG file in RGB color mode and place a screenshot from your submission within it.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. As well as fonts replacement.
Topcoder is launching a new podcast series called "Loud about Crowd(sourcing)" for users to receive audio content about technology and innovation topics mostly in a fun format. We need your valuable help to come up with a unique logo that represents the Topcoder band and can be used for promoting this exciting podcast.
Best of luck!
Round 1
For your R1 deliverables please submit following items for client review:1) Topcoder Podcast Logo
2) Branding Information
3) Purpose/meaning Note
Round 2
Final design will contain all following items plus any updates from client feedback:1) Topcoder Podcast Logo
2) Branding Information
3) Purpose/meaning Note
The primary goal of this challenge is to design a unique logo that attract listeners to the podcast. This logo will be used for promotion mostly such as ads, iTunes, blog posts and website integration.
Concept Goals
The podcast content will be fun and conversational, something that invokes the idea of a casual discussion. Some elements of fun, some elements of it being meaningful. We're looking for multiple logo ideas to help define the direction we want to go. Key themes/concepts that would be useful to convey with the logo include:
- Crowdsourcing.
- Technology.
- Innovation.
- Fun/interesting content.
- Conversational.
- Passion.
- Knowledge.
- Experience.
The logo should align with the overall Topcoder logo/brand in the same way that Topcoder Open (TCO) logos typically do, yet it should also stand on its own and appeal to listeners who might not yet know about Topcoder. In other words, the podcast logo does not need to include the Topcoder logo, but should look good to an outsider who has never heard of Topcoder while staying on brand overall.
Requirements
1) Topcoder Podcast Logo
- Create a vector logo on CMYK color mode. It must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- Show the logo on a white and black background.
- Make sure to consider the concepts stated above.
- Design an unique logo that reads “Loud about Crowd(sourcing)”. You are allowed to use uppercase, lowercase or any font styling you can suggest.
- Stay away from gradients, as they will not be able to be easily reproduced across all media.
- The logo should encapsulate the message of the logo design within three seconds of the first glimpse. Anyone who sees your logo for the first time should retain that image in their memory.
2) Branding Information
- Provide the color palette of your logo (color codes and samples) plus font specs.
3) Purpose/meaning Note
- Please provide us a graphic note with the meaning/purpose that will help us understanding your logo.
Note: A template like this sample could work for gathering all the requirements. Feel free to follow it or to come up with your own presentation as long as it contains the required items above.
Branding Guidelines
- Follow the standard Topcoder branding guidelines (fonts, colors).
- For colors, use the primary ones. Use secondary colors to support or compliment your main color of choice only.
- The marketing side of the Topcoder website is also useful for understanding the Topcoder brand/style.
Target User
Topcoder customers, partners, community members, or anyone interested in learning more about trends in crowdsourcing and technology.
Judging Criteria
- Completeness: does your logo meet the requirements as stated within the challenge?
- Cohesiveness: does your logo feels integrated to the Topcoder family? Does it belong to the brand?
- Quality: does your logo look fresh, professional, and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission File
All requested contest requirements/screens as JPG or PNG files at 72dpi.
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI or EPS files.
Your source files must meet these requirements:
1) The AI/EPS logo file with text intact (not outlined).
2) The AI/EPS logo file with text in outline format.
Preview Image
Create a 1024x1024 JPG or PNG file in RGB color mode and place a screenshot from your submission within it.
Final Fixes
As part of the final fixes phase you may be asked to modify your graphics (sizes or colors) or modify overall colors. As well as fonts replacement.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.