Challenge Summary
In this challenge, we are looking for your help to create a nexgen logo for a real estate responsive web app. We are looking for the logo to be modern and futuristic.
About this Web Application:
This is a web app that allows investors to manage fractional ownership in many different real estate properties, trade shares/tokens of ownership, and view listings for new investments. The goal is to open up real estate investment to anyone, anywhere and allow them to buy or sell partial ownership in properties as easily as making trades on Etrade.
Very excited to see your logos for this challenge!
Round 1
Please submit your initial logo for checkpoint Review
Any notes that you want to share with the client.
Round 2
Final logo designs with all checkpoint feedback implemented
Any notes that you want to share with the client
Design the NexGen logo for the app suitable for the website, marketing brochures, media references, and apparel. It should be an original revisioning of the current logo using the included reference logos as comparables. It should promote trust, openness, and opportunity. The overall theme is a house being broken down into different pieces.
Required Logo Design Guidelines
- The logo should be the next evolution of the current logo but with the included revised color scheme (or shades of those colors).
- Keep the theme of having a house being broken into various pieces.
- We do not like the thick dark borders on the current logo, so please consider making them thinner or eliminating.
- Please use the reference logos as inspiration, specifically the Slack, Google Play, and Medium logos.
- We’ll need all file types including vector images for the final submission.
- Please show your logo design in the black and white background.
STYLE / Themes
- Promote trust, openness, and opportunity
- Sophisticated but fun minimal design
Colors
- Please use the colors mentioned (or) a shade of these colors “Blue, Green, Red”
- Consider using gradients if they make sense.
1) Logo/Icon:
- Create a icon or logo that relates to the concept (consider above guidelines)
- Create a black and white version and a also a color version of this icon..
2) Logo with Logotype:
- Create a version of your logo and pair it with the name of the site
- Submit one version of AI/EPS/sketch logo file with text intact (not outlined) and another version ofAI/EPS/sketch logo file with text in outlined format.
Reference Logos
- We have shared few logos which will give you an idea on our expectation and also provide inspiration (please find a link to the reference logos in forums)
Target Audience
- General consumers
- Early 20's to 50's, professional, educated, medium-high net worth
- Investors and & Traders eg. BlackRock, Goldman Sachs, etc.
- College students
- Millennials, young urban professionals, technophiles
- - - Comfortable using Gmail, Etrade, Mint, Quickbooks, popular web apps, Instagram, Robinhood, popular mobile apps.
- Initially focused on US-based English speakers but will be going international (esp. Arabic) in the next interaction
Judging Criteria
- Completeness: does your logo meet the requirements as stated in the challenge
- Quality: does your logo look fresh, professional, and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: does your logo present a new and interesting concept? Is it simple, yet memorable?
Submission & Source File Requirements
Submission Files
All requested contest requirements/screens as JPG or PNG files at 72dpi.
Source Files
All original source files of the submitted design. Files should be created in Adobe Illustrator and saved as layered AI or EPS files or sketch
Your source files must meet these requirements:
1) The AI/EPS/sketch logo file with text intact (not outlined).
2) The AI/EPS/sketch logo file with text in outline format.
Preview Image
Create a 1024x1024 JPG or PNG file in RGB color mode and place a screenshot from your submission within it.
Final Fixes
As part of the final fixes phase, you may be asked to modify your graphics (sizes or colors) or modify overall colors. As well as fonts replacement.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.