Challenge Summary
Welcome to the "RUX - Marketing Promo Landing Page Design Concepts Challenge". In this challenge, we are looking for a fun and engaging design concept for a new marketing landing page that will be used to promote new mobile banking offering from our company.
We would like you to research existing brands and think about an engaging experience that will be interesting to our target audience.
What is a RUX Challenge?
The RUX (Rapid User Experience) challenge uses the same format as our famous LUX Challenge except it is not "Live" at an event. The RUX Challenge Series provides you with an opportunity to show digital leaders from some of the largest companies in the world just how good your ideation and user experience (UI/UX) design skills are.
RUX (Rapid User Experience) challenges are fast, fun, and have more chances for you to capture prize money!
Note: You do not need to have RUX challenge experience to join this challenge - Just jump in and give it a try! Make sure to follow the challenge details, the challenge forum and ask questions.
Background Information
For this challenge, we are looking for you to create a NEW marketing landing screen (Responsive) to help market our new mobile banking offering. Our concept is focused on fun, friendly, modern, innovative, made for millennials. Our target audience would be mobile banking users of Chinese ethnicity (2nd gen American) and new Chinese millennials transitioning to the USA.
RUX Challenge Timeline and Rolling Checkpoint
- Submission Start: 06/12/2018 at 20:00 PM EDT
- Rolling Checkpoint Start: 06/14/2018 at 08:00 AM EDT
- Submission End: 06/15/2018 at 20:00 PM EDT
We are offering 5 Prizes Placements
1) 1st Placement: $2000
2) 2nd Placement: $1500
3) 3rd Placement: $1000
4) 4th Placement: $750
5) 5th Placement: $500
- Plus 8 placements for Rolling Checkpoint prizes @ $50 each!
Note: Important Rolling Checkpoint Details
- Trevor Gerring [tgerring] and Issa John [HighDef] will be available for early submissions and Rolling Feedback!
- We will answer questions and provide Rolling Feedback as fast as possible.
- You must watch the Forum for your feedback!
* All initial qualifying checkpoint submissions will win $50 (8 Placements)
Challenge Goals
We are focused on creating an engaging and creative UI/UX experience for a promotional landing page focused a new mobile banking offering Happy Egg. The key thing is to focus on our key audience and to not use common cliches…We want to engage our audience and provide them with a modern and premium experience.
User Persona
We are looking to design a promotional landing page that interesting and attractive to the following user persona:
- Persona 1 – Chinese students coming to US (how to get them interested in a new digital bank)
- Persona 2 - Asian Americans (how to get them interested in a new digital bank)
Design Consideration
- Product Value Proposition: Your landing page creation should demonstrate through illustrations the value prop: "Trust in endless possibilities"
- The Big Idea/Concept: Love Banking
- Three Pillars:
-- Trust: You can trust us to always be there for you
-- Transparency and Simplicity: We will empower and enable you to fulfill your dreams and aspirations
-- Value: We will offer you unmatched products and experiences
- Key Tagline: "Safe. Smart. Simple – Banking you will love"
- Key Taglines, sentiments to grasp: Display illustrations that create the emotion of having 'support', 'my back', 'made for millennials', 'innovative', 'made for the elite crowd'.
- Here is a good article to get inspiration: https://www.buzzfeed.com/usbank/what-our-parents-wanted-us-to-be-vs-what-we-ended-up-being?utm_term=.haW3vY66p#.ky6Or4yyB
- Key brands to reference: Alipay, Venmo, SoFi, Revolut, Aspiration
Design Guidelines
- Brand color: RGB 236,0,0 Hex Value: EC0000
-- Complimentary color: RGB 171,145,64 Hex Value: AB9140
-- Secondary Color: RGB 89,0,73 Hex Value: 590049
-- Secondary Color: RGB 225, 225, 225 Hex Value: FFFFFF
- Fonts:
-- Headline: Avenir black
-- Sub-head: Avenir black
-- Body copy: Avenir book
- Design Style is up to you as the designer
Screen Sizes
We are targeting for Responsive view for the Landing Page
- Desktop: 1366px width with height adjusted accordingly
- Mobile: 750px x 1334px
Required Screens/ Functionality
This challenge is focused on new and engaging concepts. So think about this user and what will be interesting to them.
1) Landing Page
- The main requirement is to just create 1 (one) landing page focused on promoting the new mobile banking offer called "Happy Egg" and create it as responsive web (desktop and mobile)
- Key point is that we are looking to create a NEW marketing landing screen (Responsive) to help market our new mobile banking offering.
- The landing page Structure should be like the following:
1.1) Top Half section
- Hero image(s) or video with the highlighted the value proposition (Trust in endless possibilities) and highlighting key sentiments.
1.2) Mid Half section: Our differentiation
- Lifestyle banking: Download the mobile app and sign up in minutes for no fee banking (Learn More)
- Revolution: Fully protected with the latest secure banking technology and 24/7 fraud alert detection with dedicated banking specialist. (Learn More)
- Evolution: As you move and grow the bank moves with you, localizes to your needs and wants (Learn More)
1.3) Bottom Half Section
- The key tagline (Safe. Smart. Simple – Banking you will love) with the following products to a deep dive into:
-- Wealth management – Accounts, Credit Card, Private wealth management
-- Buying a house – Financing, Realtors, Relocation assistance, Cost of living calculator
-- Studying in the USA – Migrating to USA, Govt requirements, paying fees, finding a place to live
-- Becoming an entrepreneur
1.4) Last Section: Why Us
- FDIC Insured Bank
- Part of a 50-year-old heritage
- $37B+ in managed assets
- Servicing 10M+ customers
2) Important!! Presentation Screen - 1920x1080 (16:9 Ratio)
- In a RUX challenge, this screen is the way to showcase your concept so keep it simple and make it look good!
- If you were walking into a meeting and needed to sell your idea - use this screen to showcase your concept.
Marvel Prototype
- We need you to upload your screens to Marvel App.
- Please send your MarvelApp request to fajar.mln@gmail.com
- You MUST include your MarvelApp URL (in your MarvelApp prototype, click on share and then copy the link & share it within your notes/comment this link while you upload)
Target Audience
- Chinese ethnicity US millennials (2nd gen American) and new Chinese millennials transitioning to the USA.
Judging Criteria
Your submission will be judged on the following criteria:
- Overall idea and execution of concepts
- How well does your design align with the objectives of the challenge
- Execution and thoughtfulness put into the solving the problem
- The overall design and user experience
- Cleanliness of screen design and user flow
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop, XD or Sketch!
Final Fixes
As part of the final fixes phase, you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
We would like you to research existing brands and think about an engaging experience that will be interesting to our target audience.
What is a RUX Challenge?
The RUX (Rapid User Experience) challenge uses the same format as our famous LUX Challenge except it is not "Live" at an event. The RUX Challenge Series provides you with an opportunity to show digital leaders from some of the largest companies in the world just how good your ideation and user experience (UI/UX) design skills are.
RUX (Rapid User Experience) challenges are fast, fun, and have more chances for you to capture prize money!
Note: You do not need to have RUX challenge experience to join this challenge - Just jump in and give it a try! Make sure to follow the challenge details, the challenge forum and ask questions.
Background Information
For this challenge, we are looking for you to create a NEW marketing landing screen (Responsive) to help market our new mobile banking offering. Our concept is focused on fun, friendly, modern, innovative, made for millennials. Our target audience would be mobile banking users of Chinese ethnicity (2nd gen American) and new Chinese millennials transitioning to the USA.
RUX Challenge Timeline and Rolling Checkpoint
- Submission Start: 06/12/2018 at 20:00 PM EDT
- Rolling Checkpoint Start: 06/14/2018 at 08:00 AM EDT
- Submission End: 06/15/2018 at 20:00 PM EDT
We are offering 5 Prizes Placements
1) 1st Placement: $2000
2) 2nd Placement: $1500
3) 3rd Placement: $1000
4) 4th Placement: $750
5) 5th Placement: $500
- Plus 8 placements for Rolling Checkpoint prizes @ $50 each!
Note: Important Rolling Checkpoint Details
- Trevor Gerring [tgerring] and Issa John [HighDef] will be available for early submissions and Rolling Feedback!
- We will answer questions and provide Rolling Feedback as fast as possible.
- You must watch the Forum for your feedback!
* All initial qualifying checkpoint submissions will win $50 (8 Placements)
Challenge Goals
We are focused on creating an engaging and creative UI/UX experience for a promotional landing page focused a new mobile banking offering Happy Egg. The key thing is to focus on our key audience and to not use common cliches…We want to engage our audience and provide them with a modern and premium experience.
User Persona
We are looking to design a promotional landing page that interesting and attractive to the following user persona:
- Persona 1 – Chinese students coming to US (how to get them interested in a new digital bank)
- Persona 2 - Asian Americans (how to get them interested in a new digital bank)
Design Consideration
- Product Value Proposition: Your landing page creation should demonstrate through illustrations the value prop: "Trust in endless possibilities"
- The Big Idea/Concept: Love Banking
- Three Pillars:
-- Trust: You can trust us to always be there for you
-- Transparency and Simplicity: We will empower and enable you to fulfill your dreams and aspirations
-- Value: We will offer you unmatched products and experiences
- Key Tagline: "Safe. Smart. Simple – Banking you will love"
- Key Taglines, sentiments to grasp: Display illustrations that create the emotion of having 'support', 'my back', 'made for millennials', 'innovative', 'made for the elite crowd'.
- Here is a good article to get inspiration: https://www.buzzfeed.com/usbank/what-our-parents-wanted-us-to-be-vs-what-we-ended-up-being?utm_term=.haW3vY66p#.ky6Or4yyB
- Key brands to reference: Alipay, Venmo, SoFi, Revolut, Aspiration
Design Guidelines
- Brand color: RGB 236,0,0 Hex Value: EC0000
-- Complimentary color: RGB 171,145,64 Hex Value: AB9140
-- Secondary Color: RGB 89,0,73 Hex Value: 590049
-- Secondary Color: RGB 225, 225, 225 Hex Value: FFFFFF
- Fonts:
-- Headline: Avenir black
-- Sub-head: Avenir black
-- Body copy: Avenir book
- Design Style is up to you as the designer
Screen Sizes
We are targeting for Responsive view for the Landing Page
- Desktop: 1366px width with height adjusted accordingly
- Mobile: 750px x 1334px
Required Screens/ Functionality
This challenge is focused on new and engaging concepts. So think about this user and what will be interesting to them.
1) Landing Page
- The main requirement is to just create 1 (one) landing page focused on promoting the new mobile banking offer called "Happy Egg" and create it as responsive web (desktop and mobile)
- Key point is that we are looking to create a NEW marketing landing screen (Responsive) to help market our new mobile banking offering.
- The landing page Structure should be like the following:
1.1) Top Half section
- Hero image(s) or video with the highlighted the value proposition (Trust in endless possibilities) and highlighting key sentiments.
1.2) Mid Half section: Our differentiation
- Lifestyle banking: Download the mobile app and sign up in minutes for no fee banking (Learn More)
- Revolution: Fully protected with the latest secure banking technology and 24/7 fraud alert detection with dedicated banking specialist. (Learn More)
- Evolution: As you move and grow the bank moves with you, localizes to your needs and wants (Learn More)
1.3) Bottom Half Section
- The key tagline (Safe. Smart. Simple – Banking you will love) with the following products to a deep dive into:
-- Wealth management – Accounts, Credit Card, Private wealth management
-- Buying a house – Financing, Realtors, Relocation assistance, Cost of living calculator
-- Studying in the USA – Migrating to USA, Govt requirements, paying fees, finding a place to live
-- Becoming an entrepreneur
1.4) Last Section: Why Us
- FDIC Insured Bank
- Part of a 50-year-old heritage
- $37B+ in managed assets
- Servicing 10M+ customers
2) Important!! Presentation Screen - 1920x1080 (16:9 Ratio)
- In a RUX challenge, this screen is the way to showcase your concept so keep it simple and make it look good!
- If you were walking into a meeting and needed to sell your idea - use this screen to showcase your concept.
Marvel Prototype
- We need you to upload your screens to Marvel App.
- Please send your MarvelApp request to fajar.mln@gmail.com
- You MUST include your MarvelApp URL (in your MarvelApp prototype, click on share and then copy the link & share it within your notes/comment this link while you upload)
Target Audience
- Chinese ethnicity US millennials (2nd gen American) and new Chinese millennials transitioning to the USA.
Judging Criteria
Your submission will be judged on the following criteria:
- Overall idea and execution of concepts
- How well does your design align with the objectives of the challenge
- Execution and thoughtfulness put into the solving the problem
- The overall design and user experience
- Cleanliness of screen design and user flow
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
Submit JPG/PNG for your submission files.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop, XD or Sketch!
Final Fixes
As part of the final fixes phase, you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.