Challenge Summary
Welcome to "The Asor Collective - Logo and Branding Design Challenge". In this challenge, we need your creative thoughts to create a new logo and branding material for The Asor Collective, a company in the design (fashion) industry. The new logo will be used by The Asor Collective to distinguish itself from competition and become a recognizable icon in the fashion industry.
Read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. Let us know if you have any questions in the challenge forum!
BACKGROUND OVERVIEW
At The Asor Collective, we help fashion entrepreneurs strengthen their brand, product & services while developing strategies and creating operational efficiencies to consistently develop and grow their business on their path to sustainability.
The goal is to develop a logo and branding material that will stand out for our company that is already in the design (fashion) industry. The branding logo and marketing material will be used for public facing websites, letterhead, and other branding material. It will be used by The Asor Collective to distinguish itself from competition and become a recognizable icon in the fashion industry.
CHALLENGE GOAL
Develop a branding stack including logo, favicon, letterhead designs along with a branding promo pack and branding guideline marketing asset. The designs are for The Asor Collective, a startup in the fashion industry.
ABOUT "The ASOR Collective"
We act as a consultant and mentor to Fashion Entrepreneurs focused on sustainable fashion and adopting sustainable business practices. Our areas of focus are in Leadership, Design Operations, Creative Operations and Visual Merchandising. It is important to mention that our work is grounded in empathy which allows us to see challenges and opportunities others often miss. Listening is just as powerful as being heard. While we are extremely quality minded and agile, we don't have a type 'A' personality. These qualities allow us to change course easily and makes us open to solutions that may not have been part of the original plan.
- 20+ Years in luxury apparel
- 17+ Years of leadership in the sustainability-focused apparel industry
- 2900+ Directives and training tools developed, executed, shot and produced
- 1600+ Retail & Wholesale locations supported globally
Strategy - Design Operations
- Establishing an operational foundation
- Support in navigating pre-production and post-production challenges and resources.
Solutions - Creative Operations
- Align business and creative goals
- Build a network of freelance creative talent
- Develop creative timelines for all communication needs and track development of all creative assets
- Build a strong culture based on creative excellence and achievement of strategic business objectives
Studios - Visual Merchandising
- Store, shop & fixture design
- Seasonal directives
- Graphics packages
- Product education and merchandising training programs
- Product assortment
- Planning a season
- Line management
Leadership
- Leading and building high functioning teams
- Leading through change
- Co-leading
- Assessing leadership style and adjusting in support of business objective
- Building/improving relationships between cross-functional teams.
Sustainability - From seed to sale
- Circular Fashion is defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of use.
"The ASOR Collective" LOGO CONSIDERATIONS
- Create the logo as "Combo mark" type logo (see here to see logo type variations)
- The logo needs to be relatable with "Fashion entrepreneurs" audiences (Both Female and Male)
- In the Combo Mark logo creation, we would like you to know that you have the option of using "The Asor Collective", "Asor Collective" or "Asor" text in the Combo Mark logo design.
- Consider these phrases when creating the logo: soft feminine, stylish, simple/modern, authentic, professional, honest and experienced focused on sustainability and responsible business practices
- The logo needs to consider how it can be fit into any potential male customers (even though the customer majority will be female)
- We provide a mood board to give you the “feeling” of our company: http://www.gomoodboard.com/boards/acRFxVLg/share
- Here are two spark pages that we've created and while one is for another business and the other is more like a portfolio, they both should give you a better understanding of the aesthetics which we would like to be incorporated in the logo:
-- https://spark.adobe.com/page/fycUArVkiclJn/
-- https://spark.adobe.com/page/sxfToSaWyLe2A/
WHAT WE NEED YOU TO DO IN THIS CHALLENGE:
1. Create new logo for "The Asor Collective" using illustrator or sketch (vector tools).
2. Create the logo in "Full Color" AND "Black and White" versions
3. Create an outlined version of your logo
4. Showcase your new "The Asor Collective" logo in Black and White background
5. Create a branding guideline marketing asset document (PDF) that explain about your Logo creation, including:
- Colors schemes for the logo
- Concept behind the logo creation
- Minimum and Maximum size for the logo
- Font that you use in the logo
- How the logo will look like in various position (for example, as a header in mobile app, in a poster, in a promotional banner for social media, etc)
- Logo variation (for example, the logo converted as Favicon in browser, See here for logo to favicon example)
- How the logo will looks like in several background variation (different background colors, behind image, etc)
- Showcase the logo in several mockups (T-shirt, Letterhead, App Mockup, etc) that relatable for fashion industry, more mockup sample is better.
FONTS and COLORS
- Fonts are open to designers, make sure to check our design consideration first to find out the perfect and balance font for the logo
- Colors need to be soft and feminine in feel. Please refer to the mood board in the design consideration section to see colors variation and references for the logo.
- Check here for some inspiration
MOCKUP REFERENCES
- https://www.google.co.id/search?q=branding+mockup+free&oq=branding+mockup&aqs=chrome.1.69i57j0l5.6579j0j7&sourceid=chrome&ie=UTF-8
- https://www.webpagefx.com/blog/web-design/free-branding-identity-mockups/
- https://graphicburger.com/tag/branding/
- http://graphicdesignjunction.com/2016/07/50-free-branding-identity-stationery-mockups/
- Feel free to find and create other Mockups to showcase your logo, make sure to check the mockup license (free and can be used for commercial purpose)
DESIGN INSPIRATIONS
Explore some logo design inspiration websites, look for simple images or typography that convey a sense of fashion industry company. A good logo should be; simple, distinctive, relevant, memorable, timeless, and versatile - and most importantly your own design. Use these references as inspirations only.
- https://www.logolounge.com/trend-reports
- https://www.crowdspring.com/blog/logo-trends-2018/
TARGET AUDIENCE
- The users of the logo and branding material will be The Asor Collective.
- The branding material may be also be used by The Asor Collective partners and associates (e.g. press releases).
- The branding material will need to be distinctive in an industry that is in design (fashion).
JUDGING CRITERIA
Your submission will be judged on the following criteria:
- Relevance: How does your logo "fit" into the brand? As in, the brand of as a whole: the design fashion industry, the client/customer, the competitors, the prestige, the excitement, etc. This is very important.
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?
- Presentation: How does your logo displayed in various of mockup?
FINAL DELIVERABLES
Preview Image
Create a preview image as one (1) 1024px by 1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
- Create/Export a JPG/PNG image file(s) of your logo and branding creation submission
- The PDF branding guideline marketing asset document (to explain and showcase your logo)
- Place those image files into a "Submission.zip" file.
Source Files
- All source files of all graphics created in vector format in either Adobe Illustrator or any similar software should be saved as editable files. Place all of your source files into a "Source.zip" file.
- The PDF branding guideline marketing asset document (to explain and showcase your logo)
- Your source files must meet these requirements:
-- The AI/EPS logo file with text intact (not outlined)
-- The AI/EPS logo file with text in an outlined format
- For additional instruction about the submission file and how to submit, kindly visit THIS PAGE
FINAL FIX
If your submission wins, you may be asked to modify your design, graphics (sizes or colors) or modify overall colors.
Read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. Let us know if you have any questions in the challenge forum!
BACKGROUND OVERVIEW
At The Asor Collective, we help fashion entrepreneurs strengthen their brand, product & services while developing strategies and creating operational efficiencies to consistently develop and grow their business on their path to sustainability.
The goal is to develop a logo and branding material that will stand out for our company that is already in the design (fashion) industry. The branding logo and marketing material will be used for public facing websites, letterhead, and other branding material. It will be used by The Asor Collective to distinguish itself from competition and become a recognizable icon in the fashion industry.
CHALLENGE GOAL
Develop a branding stack including logo, favicon, letterhead designs along with a branding promo pack and branding guideline marketing asset. The designs are for The Asor Collective, a startup in the fashion industry.
ABOUT "The ASOR Collective"
We act as a consultant and mentor to Fashion Entrepreneurs focused on sustainable fashion and adopting sustainable business practices. Our areas of focus are in Leadership, Design Operations, Creative Operations and Visual Merchandising. It is important to mention that our work is grounded in empathy which allows us to see challenges and opportunities others often miss. Listening is just as powerful as being heard. While we are extremely quality minded and agile, we don't have a type 'A' personality. These qualities allow us to change course easily and makes us open to solutions that may not have been part of the original plan.
- 20+ Years in luxury apparel
- 17+ Years of leadership in the sustainability-focused apparel industry
- 2900+ Directives and training tools developed, executed, shot and produced
- 1600+ Retail & Wholesale locations supported globally
Strategy - Design Operations
- Establishing an operational foundation
- Support in navigating pre-production and post-production challenges and resources.
Solutions - Creative Operations
- Align business and creative goals
- Build a network of freelance creative talent
- Develop creative timelines for all communication needs and track development of all creative assets
- Build a strong culture based on creative excellence and achievement of strategic business objectives
Studios - Visual Merchandising
- Store, shop & fixture design
- Seasonal directives
- Graphics packages
- Product education and merchandising training programs
- Product assortment
- Planning a season
- Line management
Leadership
- Leading and building high functioning teams
- Leading through change
- Co-leading
- Assessing leadership style and adjusting in support of business objective
- Building/improving relationships between cross-functional teams.
Sustainability - From seed to sale
- Circular Fashion is defined as clothes, shoes or accessories that are designed, sourced, produced and provided with the intention to be used and circulate responsibly and effectively in society for as long as possible in their most valuable form, and hereafter return safely to the biosphere when no longer of use.
"The ASOR Collective" LOGO CONSIDERATIONS
- Create the logo as "Combo mark" type logo (see here to see logo type variations)
- The logo needs to be relatable with "Fashion entrepreneurs" audiences (Both Female and Male)
- In the Combo Mark logo creation, we would like you to know that you have the option of using "The Asor Collective", "Asor Collective" or "Asor" text in the Combo Mark logo design.
- Consider these phrases when creating the logo: soft feminine, stylish, simple/modern, authentic, professional, honest and experienced focused on sustainability and responsible business practices
- The logo needs to consider how it can be fit into any potential male customers (even though the customer majority will be female)
- We provide a mood board to give you the “feeling” of our company: http://www.gomoodboard.com/boards/acRFxVLg/share
- Here are two spark pages that we've created and while one is for another business and the other is more like a portfolio, they both should give you a better understanding of the aesthetics which we would like to be incorporated in the logo:
-- https://spark.adobe.com/page/fycUArVkiclJn/
-- https://spark.adobe.com/page/sxfToSaWyLe2A/
WHAT WE NEED YOU TO DO IN THIS CHALLENGE:
1. Create new logo for "The Asor Collective" using illustrator or sketch (vector tools).
2. Create the logo in "Full Color" AND "Black and White" versions
3. Create an outlined version of your logo
4. Showcase your new "The Asor Collective" logo in Black and White background
5. Create a branding guideline marketing asset document (PDF) that explain about your Logo creation, including:
- Colors schemes for the logo
- Concept behind the logo creation
- Minimum and Maximum size for the logo
- Font that you use in the logo
- How the logo will look like in various position (for example, as a header in mobile app, in a poster, in a promotional banner for social media, etc)
- Logo variation (for example, the logo converted as Favicon in browser, See here for logo to favicon example)
- How the logo will looks like in several background variation (different background colors, behind image, etc)
- Showcase the logo in several mockups (T-shirt, Letterhead, App Mockup, etc) that relatable for fashion industry, more mockup sample is better.
FONTS and COLORS
- Fonts are open to designers, make sure to check our design consideration first to find out the perfect and balance font for the logo
- Colors need to be soft and feminine in feel. Please refer to the mood board in the design consideration section to see colors variation and references for the logo.
- Check here for some inspiration
MOCKUP REFERENCES
- https://www.google.co.id/search?q=branding+mockup+free&oq=branding+mockup&aqs=chrome.1.69i57j0l5.6579j0j7&sourceid=chrome&ie=UTF-8
- https://www.webpagefx.com/blog/web-design/free-branding-identity-mockups/
- https://graphicburger.com/tag/branding/
- http://graphicdesignjunction.com/2016/07/50-free-branding-identity-stationery-mockups/
- Feel free to find and create other Mockups to showcase your logo, make sure to check the mockup license (free and can be used for commercial purpose)
DESIGN INSPIRATIONS
Explore some logo design inspiration websites, look for simple images or typography that convey a sense of fashion industry company. A good logo should be; simple, distinctive, relevant, memorable, timeless, and versatile - and most importantly your own design. Use these references as inspirations only.
- https://www.logolounge.com/trend-reports
- https://www.crowdspring.com/blog/logo-trends-2018/
TARGET AUDIENCE
- The users of the logo and branding material will be The Asor Collective.
- The branding material may be also be used by The Asor Collective partners and associates (e.g. press releases).
- The branding material will need to be distinctive in an industry that is in design (fashion).
JUDGING CRITERIA
Your submission will be judged on the following criteria:
- Relevance: How does your logo "fit" into the brand? As in, the brand of as a whole: the design fashion industry, the client/customer, the competitors, the prestige, the excitement, etc. This is very important.
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?
- Presentation: How does your logo displayed in various of mockup?
FINAL DELIVERABLES
Preview Image
Create a preview image as one (1) 1024px by 1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
- Create/Export a JPG/PNG image file(s) of your logo and branding creation submission
- The PDF branding guideline marketing asset document (to explain and showcase your logo)
- Place those image files into a "Submission.zip" file.
Source Files
- All source files of all graphics created in vector format in either Adobe Illustrator or any similar software should be saved as editable files. Place all of your source files into a "Source.zip" file.
- The PDF branding guideline marketing asset document (to explain and showcase your logo)
- Your source files must meet these requirements:
-- The AI/EPS logo file with text intact (not outlined)
-- The AI/EPS logo file with text in an outlined format
- For additional instruction about the submission file and how to submit, kindly visit THIS PAGE
FINAL FIX
If your submission wins, you may be asked to modify your design, graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.