Challenge Summary
We are putting the finishing touches on our kidney app. This kidney nutrition app helps individuals diagnosed with kidney disorders track relevant health markers (hydration, nutrition, exercise, potassium levels, and so on). We have built it, gamified it, and most recently we have thought up a snappy name for it!
Everyone, our kidney app is officially named MyKidneyNutrition. Now, we need a logo.
The client is completely open to any and all ideas. However, we may not use the official VA logo on this project.
Here are some screen shots from the app:
https://marvelapp.com/3f4ab23/screen/37031578
Target Demographic:
- Our target demographic are folks who are 60+ years old.
- The app will be used in conjunction with treatment for kidney disease and complement doctor’s care.
- The app should be a positive aspect of the user’s life that encourages them to maintain a healthy lifestyle
- The final submission will be in color, but should also display well in grayscale
- The logo should translate well in both small applications (like business cards) and larger scales (like billboards)
- Final submission will be in color
- Needs to be readable on phone and tablet display
- The icon should be distinctive from other icons
Here are some references regarding icon design:
Apple Human Interface Guidelines (https://developer.apple.com/design/human-interface-guidelines/ios/icons-and-images/app-icon/)
Google Material Design (https://material.io/design/iconography/product-icons.html#)
Final deliverables:
Please submit the original source files, and a .png/.jpg version of your logo. Please include the name of any fonts you used in a text file. Please place all submission material in a zip file.
Final Fixes:
As part of the final fixes phase, you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.