GE GeniusLink Site UI Design Concepts Challenge

Welcome to the GE GeniusLink Site UI Design Concepts Challenge! The goal of this challenge is to redesign the GE GeniusLink website to attract new internal and external customers with the details outlined below.

If you are new to Topcoder, welcome and feel free to ask questions in the Forum and we will be glad to assist you.

Round 1

For Round 1 (or checkpoint round), you need to submit your initial design of all the required pages or as much as you can handle even if each page is only half done. That way we can give guidance on the entire design.

- As a part of your checkpoint submission, you must upload your submission to MarvelApp so we can provide direct feedback on your designs.
- Make sure to include a URL/comment the link to your marvelapp while uploading your submission
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03)
 

Round 2

For your final submission, you need to submit your improved design based on the feedback for all the required pages outlined below in the requirement section.

- As a part of your checkpoint submission, you must upload your submission to MarvelApp so we can provide direct feedback on your designs.
- Make sure to include a URL/comment the link to your marvelapp while uploading your submission
- Make sure all pages have correct flow! Use correct file numbering. (00, 01, 02, 03)

Background Overview of the Challenge

GE GeniusLink is a partner of Topcoder, it helps connect businesses to a crowd powered team of experts providing a faster, and more efficient way to solve modern problems.

The objective of this challenge is to completely redesign and simplify the GeniusLink site and offerings.  We are looking to create a simple and scaled down customer engaging site.

Overall Notes/Guidance 

• Top bar navigation will only have 1 level and should not include drop down sub menus.
• If a section has a lot of content, look to only show an intro/teaser of each section with some type of call to action that will show the details (ex. expand a section or show a modal popup).
• Reference site: https://ge-geniuslink.com/. Please do not copy the layout as we are looking for a complete redesign that is simple and more scaled down.

Page Requirements

1. Homepage
   This will be the main landing page that will easily tell the general overview of GE GeniusLink, how it works, and product offerings.  Include on the homepage a way for the user to receive the Geniuslink “Whitepaper” PDF(in-depth report on what Geniuslink is about) by providing their email.
    
2. About Us
   This page will focus on the story of GE GeniusLink and its people.
    
3. Challenges
   This page displays all past and current competitions that users can participate in.
    
4. Contact Us
   This page should give the feeling of connectedness and openness, like someone can actually connect with a real person at GE GeniusLink.  Include a Contact Us button or graphic design that will lead to the forms for potential customers to fill out.
    
5. Request Genius
   A page to show that GE GeniusLink is the go-to solution for expertise and instant access to talent. This page is a form for potential users to get started with Genius Link on a project.  See the layout page for the fields and content  for the form.  https://docs.google.com/document/d/1KpZ8KckFnqSWarDf_Lcs3RoKTASTKhHM1FVGW604_C4/edit?usp=sharing
    
6. What’s New
   This page will show what is new within GE GeniusLink about the use of crowdsourcing to create new products and designs to better fit company needs.
    
7. Case Studies
   This page will showcase a portfolio of past work, customer quotes, and multimedia videos for each featured project.  There should be around 4 featured projects.
    

Note: Details of each page layout/sections are in https://docs.google.com/document/d/1KpZ8KckFnqSWarDf_Lcs3RoKTASTKhHM1FVGW604_C4/edit?usp=sharing 
 

Screen Size

• Desktop: 1366px width and height as much as needed

Branding

• See the provided GE Iconography System for icon guidelines. You can opt to use these icons but you can also use other icons.
• Font and colors are open to designers’ choice.
• Reference site: https://ge-geniuslink.com/ 

Design Reference/Inspiration
The following websites serves as inspirations purpose only on what the client wants. DO NOT copy them.

• Reference 1 
• Reference 2
• Reference 3
• Reference 4  

Judging Criteria

• Graphics appeal and modern interface looks.
• Hierarchy and organization of content.
• Cleanliness of your graphics and design.

Target Audience

The following target audience are officers of different global businesses

• Chief Operating Officers 
• Chief Financial Officers
• Chief Information/Innovation Officers 

MarvelApp

• We are going to use MarvelApp to view your submission and may add feedback directly on it. 
• Please request a MarvelApp project to jamesmarquez@gmail.com (challenge copilot) or on the challenge forum.
• Important! You must  include a Share URL/Link to your MarvelApp within your submission notes.
• DO NOT insert MarvelApp Project link! You must copy the link from the “Share” button on the right side of MarvelApp project.

Submission Deliverables
Preview Image
Please create your preview image as one (1) 1024x1024 JPG or PNG file in RGB color mode at 72dpi and place your submissions within it. You are free to resize or crop your submission to fit this size, but do not add any filters or elements for dramatic effect, such as drop shadows or reflections.
 
Submission File
All requested Contest Deliverables in JPG or PNG file format in RGB color mode at 72dpi.
 
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop, Illustrator, XD or Sketch. Layers should be named and well organized.