Challenge Summary
Welcome to the "Appirio Product Suite Branding Design Challenge". In this challenge, we need your creative thoughts to create a new branding identity system including 3 product logos for Appirio, an IT consulting company offering cloud based technology and services. The new identity will be exposed to external users in various offline and online media formats.
Read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. Let us know if you have any questions in the challenge forum!
Read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. Let us know if you have any questions in the challenge forum!
Challenge Objectives
- Developing a branding identity system
- Designing 3 logos for 3 tools
- Flexible and scalable for future products
- Designing 3 logos for 3 tools
- Flexible and scalable for future products
Round 1
Round 1
Submit your initial designs for a checkpoint feedbackRound 2
Round 2
Submit your final designs with all checkpoint feedback implemented.Project Background
- The purpose of this project is to develop a branding identity system around the current and future products of Appirio that will work together with the existing Appirio brand with focus on flexible logo design, color palette, typography, brand identity standards, and any additional visual elements.
- “Appirio, a Wipro Company helps customers improve Worker & Customer experiences with outcome-oriented consultants who bring the latest digital thinking and unmatched cloud experience.”
- The branding identity system will be viewed across platforms in multiple media formats including print, web, and desktop applications.
- “Appirio, a Wipro Company helps customers improve Worker & Customer experiences with outcome-oriented consultants who bring the latest digital thinking and unmatched cloud experience.”
- The branding identity system will be viewed across platforms in multiple media formats including print, web, and desktop applications.
Requirements
Please consider the following thoughts during your design process:
- Create a branding identity system that will facilitate the look and feel of branding around the current and future products of Appirio.
- The identity system should include a focus on iconography, typography, and flexibility of how the system will be used in various functions.
- We’d like you to explore the identity system first, and then explore additional visual iterations that show how your identity system can be used in web banners, landing pages and/or on the Appirio website.
- It is important for you to consider how to design an identity system that ties the family of products together while still representing each product individually and working with the overall Appirio brand.
- The identity system should include a focus on iconography, typography, and flexibility of how the system will be used in various functions.
- We’d like you to explore the identity system first, and then explore additional visual iterations that show how your identity system can be used in web banners, landing pages and/or on the Appirio website.
- It is important for you to consider how to design an identity system that ties the family of products together while still representing each product individually and working with the overall Appirio brand.
Deliverables
1. Branding Identity System
Easy-to-reference brand identity standards manual, also known as a brand book or style guide. This guide should provide enough direction to ensure unity and consistency while allowing enough wiggle room to discourage every piece from feeling identical. This guide should have a section for each of the categories below including details around color palette, typography, and structure
2. Logo design examples
Based on the Identity System, that represent each of the following products:
Explorations that show how your Identity System can be used in web banners, landing pages, and/or on the Appirio website.
Easy-to-reference brand identity standards manual, also known as a brand book or style guide. This guide should provide enough direction to ensure unity and consistency while allowing enough wiggle room to discourage every piece from feeling identical. This guide should have a section for each of the categories below including details around color palette, typography, and structure
2. Logo design examples
Based on the Identity System, that represent each of the following products:
DX
- Development Experience - A tool that ensures the quality and effectiveness of our development, testing, and releases by focusing on tools and training available to developers
- Ideas: Infinity Loop, Dixie (Animated Bee in Pinterest board in resources), Markup, Developer, Dev-ops, Continuous Integration, Branch, Tree
EX and/or Estimator
- Estimation Experience - A Tool that standardizes a new estimating methodology built within Salesforce and will enable users from all practices to create estimates in one place.
- Explore designs using both the title “EX” and “Estimator” (we are currently still exploring both product names)
- Ideas: Timeline, Scope, Prediction, Planning, Money, Cost, Resources
CASI
- Conversational AI for Salesforce Implementations - CASI provides a guided, wizard-like experience that allows customers to configure on a field-by-field basis.
- Variation of CASI is CASi. You are free to explore both or either of these options.
- Ideas: AI, Robot, Messaging, Step-By-Step, Turbo-Tax for Salesforce, Guide, Virtual Consultant
3. Additional Visual Elements- Development Experience - A tool that ensures the quality and effectiveness of our development, testing, and releases by focusing on tools and training available to developers
- Ideas: Infinity Loop, Dixie (Animated Bee in Pinterest board in resources), Markup, Developer, Dev-ops, Continuous Integration, Branch, Tree
EX and/or Estimator
- Estimation Experience - A Tool that standardizes a new estimating methodology built within Salesforce and will enable users from all practices to create estimates in one place.
- Explore designs using both the title “EX” and “Estimator” (we are currently still exploring both product names)
- Ideas: Timeline, Scope, Prediction, Planning, Money, Cost, Resources
CASI
- Conversational AI for Salesforce Implementations - CASI provides a guided, wizard-like experience that allows customers to configure on a field-by-field basis.
- Variation of CASI is CASi. You are free to explore both or either of these options.
- Ideas: AI, Robot, Messaging, Step-By-Step, Turbo-Tax for Salesforce, Guide, Virtual Consultant
Explorations that show how your Identity System can be used in web banners, landing pages, and/or on the Appirio website.
Resources
- Logo structure & exploration examples: Link
- Pinterest Board (for inspiration and examples): Link
- Appirio Brand Guidelines: Link
- Pinterest Board (for inspiration and examples): Link
- Appirio Brand Guidelines: Link
Target Audience
External users consist of individuals outside of Appirio that will be viewing the product brand on the Appirio website, at relevant product conferences, and through various Appirio software applications appearing in multiple media formats including print, web, and desktop applications.
Judging Criteria
Your submission will be judged on the following criteria:
For submission you have to upload a zip file that contains the following 4 files:
- Relevance:
How does your logo "fit" into the brand?
- Quality:
Do your logos look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept:
Do your logos present a new and interesting concept? Are they simple, yet memorable?
- Presentation:
How do your logos displayed in various examples?
How does your logo "fit" into the brand?
- Quality:
Do your logos look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept:
Do your logos present a new and interesting concept? Are they simple, yet memorable?
- Presentation:
How do your logos displayed in various examples?
Submission & Source Files
Final DeliverablesFor submission you have to upload a zip file that contains the following 4 files:
Source.zip – All original source files.
All source files of all graphics created in vector format in either Adobe Illustrator or any similar software should be saved as editable files.
Submission.zip – PNG/JPG files
Submit JPG/PNG image files based on Challenge submission requirements stated above. In addition, a PDF branding guideline marketing asset document (to explain and showcase your logo)
preview.png – Your preview image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72 dpi and place a screenshot of your submission within it.
declarations.txt – All your declarations and notes
This file must contain your notes if any, fonts used.
All source files of all graphics created in vector format in either Adobe Illustrator or any similar software should be saved as editable files.
Submission.zip – PNG/JPG files
Submit JPG/PNG image files based on Challenge submission requirements stated above. In addition, a PDF branding guideline marketing asset document (to explain and showcase your logo)
preview.png – Your preview image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72 dpi and place a screenshot of your submission within it.
declarations.txt – All your declarations and notes
This file must contain your notes if any, fonts used.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.