Challenge Summary
The goal of this competition is to create a name and logo for Clorox’s new employee-centric intranet, which will be a dynamic hub of information, collaboration, tools and resources for its 8,700 global employees. Clorox is a global company that makes and markets consumer and professional products, including cleaning and laundry products, natural personal care items, health and wellness products, and other consumable household items.
Please keep in mind that we are not re-designing a new logo for the company. In this challenge, we are looking for a fun and intuitive new way to brand the employee-centric intranet.
Read the challenge specification carefully and watch the challenge forums for any questions or feedback concerning this challenge. Feel free to ask any questions in the challenge forum.
This will be the first of a series of challenges focused on transforming Clorox’s current intranet. On this challenge you will be working on two key areas:
Logo Requirements
- We are looking for something unique and easy to recognize
- The logo should help convey the dynamic functionality of the transformed, employee-centric intranet hub.
- Note: Clorox is focused on “Lifestyle” and “Health and Wellness” space
- Color should match primary and secondary color guidelines in the attachments.
- Fonts are open to the designer, no need to match them with the current logo.
- The logo will be used across different devices and screen sizes, such as: Desktop Computers, Mobile Phones and Tablets. So the Logo should be easy to see and read on any device.
- The user should grasp the message of the logo design within three seconds of the first glimpse.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- You need to make sure your logo looks good on both light and dark backgrounds, in both the color and black & white version.
Logo References
https://www.awwwards.com/99-creative-logo-designs-for-inspiration.html
http://www.logospire.com/
https://www.creativebloq.com/logo-design/where-find-inspiration-7133517
Branding
Use the following colors:
https://drive.google.com/open?id=1mJUove5ne5QBKJrKQxAqy102kQW1-NOh
Target Audience
- The Clorox Company employees.
Judging Criteria
- Relevance: How does your logo convey the dynamic convenience of the employees’ new intranet.
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your icon present a new and interesting concept?
Submission & Source Files
Preview Image
Create a preview image as one (1) 1024px by 1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
- Create/Export a JPG/PNG image file(s) of your logo and branding creation submission
- Place those image files into a "Submission.zip" file.
Source Files
- All source files of all graphics created in vector format in either Adobe Illustrator or any similar software should be saved as editable files. Place all of your source files into a "Source.zip" file.
- Your source files must meet these requirements:
-- The AI/EPS logo file with text intact (not outlined)
-- The AI/EPS logo file with text in an outlined format
- For additional instruction about the submission file and how to submit, kindly visit this page
Final Fixes
As part of the final fixes phase, you may be asked to modify your graphics (sizes or colors) or modify overall colors
Please keep in mind that we are not re-designing a new logo for the company. In this challenge, we are looking for a fun and intuitive new way to brand the employee-centric intranet.
Read the challenge specification carefully and watch the challenge forums for any questions or feedback concerning this challenge. Feel free to ask any questions in the challenge forum.
Round 1
- New name and Logo
Round 2
- New name and Logo
- Brand Library PDF
This will be the first of a series of challenges focused on transforming Clorox’s current intranet. On this challenge you will be working on two key areas:
- Propose a new name (other than the current “CloroxWeb” name) for Clorox’s soon-to-be transformed intranet hub, which is used by Clorox employees.
- Create a new logo that represents this name. For this, you will need to create a brand document with the following items:
- What this logo means
- How to use the logo
- How not to use the logo
- Color palette
- Font Family that works with this logo
Logo Requirements
- We are looking for something unique and easy to recognize
- The logo should help convey the dynamic functionality of the transformed, employee-centric intranet hub.
- Note: Clorox is focused on “Lifestyle” and “Health and Wellness” space
- Color should match primary and secondary color guidelines in the attachments.
- Fonts are open to the designer, no need to match them with the current logo.
- The logo will be used across different devices and screen sizes, such as: Desktop Computers, Mobile Phones and Tablets. So the Logo should be easy to see and read on any device.
- The user should grasp the message of the logo design within three seconds of the first glimpse.
- Designs must be created as VECTOR artwork so they can be resized without a loss of quality. Make sure your logo quality is not diminished when scaled up or down.
- You need to make sure your logo looks good on both light and dark backgrounds, in both the color and black & white version.
Logo References
https://www.awwwards.com/99-creative-logo-designs-for-inspiration.html
http://www.logospire.com/
https://www.creativebloq.com/logo-design/where-find-inspiration-7133517
Branding
Use the following colors:
https://drive.google.com/open?id=1mJUove5ne5QBKJrKQxAqy102kQW1-NOh
Target Audience
- The Clorox Company employees.
Judging Criteria
- Relevance: How does your logo convey the dynamic convenience of the employees’ new intranet.
- Quality: Does your logo look fresh, professional and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your icon present a new and interesting concept?
Submission & Source Files
Preview Image
Create a preview image as one (1) 1024px by 1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
- Create/Export a JPG/PNG image file(s) of your logo and branding creation submission
- Place those image files into a "Submission.zip" file.
Source Files
- All source files of all graphics created in vector format in either Adobe Illustrator or any similar software should be saved as editable files. Place all of your source files into a "Source.zip" file.
- Your source files must meet these requirements:
-- The AI/EPS logo file with text intact (not outlined)
-- The AI/EPS logo file with text in an outlined format
- For additional instruction about the submission file and how to submit, kindly visit this page
Final Fixes
As part of the final fixes phase, you may be asked to modify your graphics (sizes or colors) or modify overall colors
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.