FAST - Heuristic Evaluation & Competitive Assessment Challenge

Color ModesDesign ResearchHeuristic EvaluationUser Experience (UX)UsabilityData Visualization

Key Information

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Challenge Summary

Welcome to our "FAST - Heuristic Evaluation & Competitive Assessment Challenge". This is a NEW and different type of challenge where we are looking to conduct design research and visualize the results in a simple way! In this challenge, we would like you to quickly evaluate, compare, and research the provided website experience based on a heuristic/competitive assessment guide (of your own creation) and evaluate some of our competitor's site using the same guidelines. 

Read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. Let us know if you have any questions in the challenge forum!
CHECK THE CHALLENGE  FORUM FOR ADDITIONAL DETAILS

TIMELINE
  • Submission Start: Thursday, 30th May 2019 23:00 EST
  • Rolling Checkpoint Review Start: Saturday, 1st June 2019 20:00 EST 
  • Submission End: Monday, 3rd June 2019 10:00 AM EST

BACKGROUND AND CHALLENGE GOALS
  • We have a customer that is looking to "Evaluate our current landscape and website".
  • At Topcoder we are looking to try something new and tap into all the great design and research minds at Topcoder.

    1) Provide an expert assessment (e.g. heuristic evaluation, etc.) of the provided website
    2) Provide a high-level competitive analysis, focusing on the eCommerce experience (not an analysis of the business model)
     
DESIGN CONSIDERATION
  • Think if you were pitching your analysis and feedback - how would you present the information?
  • We have provided a template for you to use and add in your analysis.
  • We are looking to quickly leverage your analysis so make sure to use the template.

CHALLENGE FORUM
If you have any doubts or questions regarding challenge requirements make sure to register and ask in the challenge forum.

RESEARCH & FEATURE REQUIREMENTS
  • Evaluate our current landscape and website including our competitors
  • We are looking for you to identify the most important heuristics to use as you review and compare the site experiences.
  • We recommend that you keep the heuristics to a relatively small number of categories (5-10) to use as evaluation criteria to review.
  • The attached doc (Heuristics for eCommerce Evaluations) may offer some useful suggestions, but you shouldn’t feel limited to those included in the document.
  • Important: Use the heuristic guides to compare our website with competitors and then use visuals to illustrate those insights with brief written insight descriptions (no more than 2-3 sentences)
  • Format of the responses should be in keynote or powerpoint format (see provided template)

    Other things to think about:
    • Easiness of the website to be used in all aspects (navigation, purchase flow, etc)
    • Web interface optimization, usability, branding, and analytics
    • Understand that in addition to large scale changes, often small design tweaks can have a significant impact on performance

HEURISTIC EVALUATION REFERENCES
DOCUMENTATION
  • Heuristics for E-commerce Evaluations.pdf (REFERENCES for you to understand Heuristics approach)

TARGET DEVICE
  • Powerpoint Size: 1920x1080 (16:9 Ratio)

TARGET AUDIENCES
  • A customer who is looking for crowd-powered insights

EVALUATION/JUDGING CRITERIA
  • Concise, relevant insights related to key user experience heuristics.
  • Articulate visualization of the assessment.
  • Insightful perspectives on opportunities to create an experience that exceeds competitive parity.
 
SUBMISSION AND SOURCE FILES
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
 
Submission File
  • PDF of your presentation
  • PPT or Keynote of your presentation
 
Source Files
All source files of all graphics created plus PowerPoint or Keynote files. 
 
FINAL FIXES
As part of the final fixes phase, you may be asked to modify your graphics (sizes or colors) or modify overall colors.

Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.

How To Submit

  • New to Studio? ‌Learn how to compete here
  • Upload your submission in three parts (Learn more here). Your design should be finalized and should contain only a single design concept (do not include multiple designs in a single submission).
  • If your submission wins, your source files must be correct and “Final Fixes” (if applicable) must be completed before payment can be released.
  • You may submit as many times as you'd like during the submission phase, but only the number of files listed above in the Submission Limit that you rank the highest will be considered. You can change the order of your submissions at any time during the submission phase. If you make revisions to your design, please delete submissions you are replacing.

Winner Selection

Submissions are viewable to the client as they are entered into the challenge. Winners are selected by the client and are chosen solely at the client's discretion.

ELIGIBLE EVENTS:

Topcoder Open 2019

CHALLENGE LINKS:

Screening Scorecard

SUBMISSION FORMAT:

Your Design Files:

  1. Look for instructions in this challenge regarding what files to provide.
  2. Place your submission files into a "Submission.zip" file.
  3. Place all of your source files into a "Source.zip" file.
  4. Declare your fonts, stock photos, and icons in a "Declaration.txt" file.
  5. Create a JPG preview file.
  6. Place the 4 files you just created into a single zip file. This will be what you upload.

Trouble formatting your submission or want to learn more? ‌Read the FAQ.

Fonts, Stock Photos, and Icons:

All fonts, stock photos, and icons within your design must be declared when you submit. DO NOT include any 3rd party files in your submission or source files. Read about the policy.

Screening:

All submissions are screened for eligibility before the challenge holder picks winners. Don't let your hard work go to waste. Learn more about how to  pass screening.

CHALLENGE LINKS:

Questions? ‌Ask in the Challenge Discussion Forums.

SOURCE FILES:

  • Layered PSD files created in Adobe Photoshop or similar
  • AI files created in Adobe Illustrator or similar
  • Sketch
  • PPT

You must include all source files with your submission.

SUBMISSION LIMIT:

Unlimited

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