Challenge Summary
Welcome to “Guard - DViz Case Study Facebook Ad Campaign Design Challenge"!
In this challenge, we are looking for your help to come up with designs for the ads that will be used across the campaigns in Facebook Workplace. We are looking for a wide variety of design concepts that will get users attention as they scroll or thumb through a Facebook workplace feed.
The customer uses Facebook Workplace (same as usual facebook but it is used internally within a company) to promote internal initiatives and wants to promote the work that Topcoder has already done so that people will want to use Topcoder more in the future. These ads will be similar to Facebook ads and will be posted on the internal "Facebook Workplace" over the next several months.
You are encouraged to submit as many submissions (submit each design as a new submission) as possible to grab more prizes.
We are offering 5 Placements! Plus 10 $50 Checkpoint prizes!
1st: $1000
2nd: $400
3rd: $150
4th: $75
5th: $50
Round 1
Submit your initial designs for a checkpoint feedback
- As a part of your checkpoint submission, you must upload your submission to MarvelApp so we can provide direct feedback on your designs.
- Make sure to include a URL/comment the link to your marvelapp while uploading your submission
- Make sure all pages have the correct flow! Use correct file numbering. (00, 01, 02, 03)
Round 2
Submit your final designs with all checkpoint feedback implemented.
- As a part of your checkpoint submission, you must upload your submission to MarvelApp so we can provide direct feedback on your designs.
- Make sure to include a URL/comment the link to your marvelapp while uploading your submission
- Make sure all pages have the correct flow! Use correct file numbering. (00, 01, 02, 03)
We have provided the ad copy that you can include in your design. These ads will be used to drive awareness around the projects and cool things that Guard and Topcoder are doing together. The hope is that other groups and leaders within Guard will start to use Topcoder for their projects as well.
Required Ad Design Considerations
- We are looking for a simple, easy-to-use, Informative, modern design.
- Please follow the supplied branding: Topcoder Brand Guidelines: https://zeroheight.com/1g0pfacwv/p/467380 (Use for Typography and Colors)
- Topcoder Brand Examples: https://marvelapp.com/6h0d145
- Have your ads of size 1200px (width) by 628px (height)
- Must use the Facebook Ad Template (provided in PSD format, feel free to create in different formats)
- Try to stick to the colors used in the images/screenshots provided (please see below)
- Try staying somewhat simple, using few words besides the Required Ad Copy.
01 Required Ad Copy
- Title: Data Visualization via Crowdsourcing
- Subtitle/ Copy: Guard needed a dashboard to support underwriters in the field.
- Stats Title: What did working with topcoder look like?
- Stat 1: 14 Days
- Stat 2: $17k Total Cost
- Stat 3: Tech Stack: Power BI
- Use the footer from Ad Template
- Please include a logo placeholder for "Guard"
- These are the DViz designs we did for this client and you must include images as part of the ad campaign, feel to grab screenshots and use them: https://app.powerbi.com/view?r=eyJrIjoiODVmMGY5NzMtYjkwOC00YWU3LTk3ODktOTdhMmE4N2NlODQ0IiwidCI6ImE2NTFlM2M3LTU1M2ItNGNmNy05Y2I3LTFlMDZjYjQ0MWIwYSIsImMiOjEwfQ%3D%3D
- - - - Use as many or as little assets from this provided link as desired for your ad.
- - - - Try to avoid using the full screen and stay relatively simple and easy to follow at a quick glance.
Important:
- Keep things consistent. This means all graphics styles should work together.
- All of the graphics should have a similar feel and general aesthetic appearance.
- Focus on User Experience / how the user interacts within the dashboard.
MarvelApp Prototype
- We need you to upload your screens to the Marvel App
- Please send your Marvel app request to csystic@gmail.com (Challenge Copilot)
- You MUST include your Marvel app URL in notes /comments while uploading (in your marvel app prototype, click on share and then copy the link & share it within your notes while you upload).
Target Audience
The audience are internal employees of the customer (Guard) who will hopefully want to launch their own Topcoder projects after seeing the great results from this previous challenge.
Judging Criteria
- How well you capture your ideas visually
- Cleanliness of your graphics and design
- The overall design and UI
- How best you create the campaigns
Submission & Source Files
Preview Image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
- Submit JPG/PNG for your submission files
- Submit Marvelapp as part of your submission.
Source Files
All original source files of the submitted design. Files should be created in Adobe Photoshop, Illustrator, XD, or Sketch!
Final Fixes
As part of the final fixes phase, you may be asked to modify your graphics (sizes or colors) or modify overall colors. We may ask you to update your design or graphics based on checkpoint feedback.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.