Challenge Summary
The goal of the "RUX - Health and Wealth Mobile App Design Concepts Challenge" is to take the provided design problem and create a simple and clean mobile user experience. We are looking for you to think through how the application will be used and what new ideas/concepts you think might be useful for the end-user.
Let us know if you have any questions!
What is a RUX Challenge?
The RUX (Rapid User Experience) challenge uses the same format as our famous LUX Challenge except it is not "Live" at an event. The RUX Challenge Series provides you with an opportunity to show digital leaders from some of the largest companies in the world just how good your concept and user experience (UI/UX) design skills are.
RUX (Rapid User Experience) challenges are fast, fun, and have more chances for you to capture prize money!
Note: You do not need to have RUX challenge experience to join this challenge - Just jump in and give it a try! Make sure to follow the challenge details, the challenge forum and ask questions.
RUX CHALLENGE TIMELINE AND ROLLING CHECKPOINT
- Submission Start: 12/07/2019 at 08:00 EDT
- Rolling Checkpoint Start: 12/09/2019 at 08:00 EDT
- Submission End: 12/10/2019 at 20:00 EDT
We are offering 5 Prizes Placements
- 1st Placement: $2000
- 2nd Placement: $1500
- 3rd Placement: $1000
- 4th Placement: $750
- 5th Placement: $500
- Plus 8 placements for Rolling Checkpoint prizes @ $50 each!
Note: Important Rolling Checkpoint Details
- We will answer questions and provide Rolling Feedback as fast as possible.
- You must watch the Forum for your feedback!
- All initial qualifying checkpoint submissions will win $50 (Only first 8 potential submissions)
THE DESIGN PROBLEM
- In this challenge, we are looking to rethink, redesign and reimagine the employee benefits (phone) journey and experience. We are looking for design concepts that provide an employee with and engaging health and wealth benefits management experience and provides them the ability to self-service their benefits. We want to make sure employees are able to quickly find the right level of information, in the right context, at the right time, on their mobile device.
- Our customer is a leading provider of human resourcing (HR) solutions. They help their customers navigate the complexity of health, wealth and HR. They are using the latest technologies, data, and research to drive better HR experiences with more personalized care which creates a better customer experience.
- Currently, employee benefit programs are primary desktop-based due to the ease-of-use and the amount of data that might be involved. Our customer is looking to explore mobile design concepts to help change this and allow for "on-the-go" management by users and the ability to let data-driven communication really create a more proactive and enriching experience.
THE ASK
- Design a mobile (phone) application for a participant of an Employee Benefit Scheme
- Look at the provided wireframes and research to see what is expected in an Employee Benefits App. (Do not copy the wireframes - they are research for you)
- Look to design ways to improve the engagement of participants and app adoption rates.
- The application will help the employee understand their overall wellness (mind, body, wealth, etc.)
DEFINITIONS
- Employee Benefits Schemes include:
- Health plan, Vision plan, Dental plan
- Wealth plan – 401K (retirement saving plan)
- Participant – an employee that receives benefits through their company and uses the mobile application.
KEY AREA TO FOCUS
- Why would a participant use a mobile app instead of their desktop Benefits web portal?
- Maybe they lack access to a computer
- They are on the go,
- Quickly need to update or find out benefit information
- Search for Doctors in their plan
- Need to look something up quickly
- The app alerts them of an important change (after getting a raise it suggests they update their 401k plan)
- A participant has a new bank and they want to update the information
- After an injury, they want to track their claim
- Thoughts??
- What kind of information would the participant want or need to see on the app (priority)
- What kind of tutorial or education (on Employee Benefits) would a participant be interested in (in order to make a smart decision while choosing benefits provided by their employer)
- What kind of transactions does a participant perform on the mobile app (important!)
- How does the application provide a personalized experience tailored to each individual participant, for example:
- The participant is notified they did not get their annual check-up (and the app provides a quick way to schedule it)
- The participant is notified or see's that they need to contribute more money to their 401k plan in order to receive key benefits like a full employer match.
- How do you increase engagement (i.e., app usage) of the participant
SCREENS
- This challenge is truly a design concept challenge. We are providing wireframes to help you learn and understand about this type of application. We are not looking for you to copy/create the wireframes (we can do that). What we are looking for is a variety of approaches to this design problem. We are looking to engage participants in a more integrated personalized mobile experience that improves their lives and how they work.
- In the forum, we will provide the branding details. Please note that our customer provides these services to companies so typically their app is used with their customer's logo and colors.
01) Login Screen
- Not a priority for the rolling checkpoint but we do need to understand the login flow.
- An interactive login screen to welcome the user
- The first-time user onboarding experience
- Treat this as a marketing page too for a non-logged in user to notify them about the application purpose and benefit.
- App logo (can be a placeholder for now)
- How do we greet the user when they open the application? How do we ensure they get the best personal experience when using the app? A wizard to collect information? Guidance to explore the app? Personal references? etc
02) Dashboard Screen
- See wireframe - but think of the asks in the design problem
- Key screen and experience for the user (what is included here)
- This screen welcomes the user and gives a snapshot of their enrolled benefits and progress
- Possible wizard to walk them through the benefits of the mobile application
- Notification and Suggestion about any available open benefits/offers that user can check and enroll if they interested
- Go beyond these asks… what should be here??
3-8) Screens you provide
- We are looking for up to 8 screens in your flow/experience
- What should be in this application?
- What is critical to the flow?
- There are 3 categories of employee benefits that need to be available in the app, they are:
- Health (Medical, Dental, Vision, Health Saving Account, etc)
- Wealth (401K/Retirements Plans, Stock options, etc)
- Wellness (Health wellness, Wealth wellness, etc)
SCREEN SIZE AND DEVICE
- As this is a mobile application you will be working on creating your concepts for: iPhone 6/7/8: 750px width and 1334px height.
BRANDING
- Please see the forum for details
MARVEL PROTOTYPE
- We need you to upload your screens to MarvelApp
- Please request your MarvelApp prototype in the respective thread in the challenge forum
- You MUST include your Marvelapp URL (in your marvel app prototype, click on share and then copy the link & share it with your notes/comment this link while you upload)
SUBMISSION AND SOURCE FILES
Preview Image
- Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.
Submission File
- Submit JPG/PNG image files based on Challenge submission requirements stated above
- MarvelApp link for review and to provide feedback
Source Files
- All source files of all graphics created in either Adobe Photoshop and saved as an editable layer, Adobe Illustrator, Adobe XD or Sketch.
FINAL FIXES
- As part of the final fixes phase, you may be asked to modify your graphics (sizes or colors) or modify overall colors.
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.