Challenge Overview
Overview
We are looking for ideas for a step fitness app that will be installed in a kid’s watch:
- To promote exercise in kids of 5 to 11 years old in a fun, interactive, and effortless way.
- To provide positive reinforcement as the child reaches certain milestone step counts during the day and week.
- To promote some step count competition thru a leaderboard of avatars.
The watch is paired to a companion app where parents can see their location, approve contacts, input activities, reminders, and alarms.
This app is a showcase app and will be assigned a short-cut complication so it can be accessed from the home screen.
Key Requirements
- How playfully this app promotes exercise is the most important feature.
- Through this app, we want to model the behavior of children in an easy and hands-off way so kids adopt fitness as one of their habits. Something fun that gets the kids dancing to some songs or some interactive sounds and/or animations to get kids moving and make it something they enjoy doing and adopt as their habit. Such songs or sounds and animations should cater to both genders, in the age range described above.
- It could be scavenger hunt games like Pokemon Go, or promote kids to interact with their characters on the watch. This watch offers a collection of characters that kids can interact with. Kids can select the character on the home screen, and the character will interact with the user throughout the experience in the watch.
- Parents should be able to set a target number of steps per day in the companion app. If the target is 2,000 steps, for example, the watch should give nice praise at intermediary steps of 500, 1000, and 1500 steps, so kids are acknowledged that they accomplished something and the positive reinforcement leads them to go for more and keep them motivated. Each intermediary step should be rewarded with a nice animation and sound of their favorite character that is set on the home screen. When the daily target is reached, it should be rewarded with an even splashy animation and sound.
- If kids want to see a step count history longer than 7 days, this is always thru the companion app.
- This watch uses an internal platform that stores daily steps and avatar names of children. By doing that, it can share to all kids who are the avatars with most steps in a month, or most steps in a week or most steps in a day. This promotes competition.
- Automatic recommendations from the app such as, “you are xx in overall rank, wanna dance for 5 min and bring your rank yy positions up?”
- In summary, the workflow should:
- Promote Interaction, Fun, Promote exercise thru games and characters
- Count steps, keep track, positive reinforcement for reaching certain levels
- Promote competition with other users in the scoreboard
Device Info
- Type: Kids smartwatch with 4G LTE cellular capabilities
- SOC: Qualcomm SDW2500
- Camera:
- Type: front camera (selfie only)
- Resolution: 5MP
- Focus: fixed
- Zoom type: digital
- Flash: No
- Aperture: F2.2
- Field of View: 84 degrees
- Video capture resolution: 720p
- Video capture speed: max 30 fps
- Sensors: Accel/Gyro, Magnetometer, Mic, Vibrator, Proximity Sensor
- Connectivity: LTE, Wi-Fi, BLE, GPS, GNSS, E911
- Platform: Android 8.1 (Oreo), non-GMS device
- Display: square 1.4”, OLED, 320x360 pixels, 23.84 mm x 26.82 mm
- Memory: 1GB of RAM and 8GB of storage
- Battery: 1~2 days
- Waterproof: IP68
- Functionality: allow parents to track the kid’s location, send messages to kids, as well as make voice calls.
Judging Criteria
- How easy is it to implement with technology in the watch?
- How refined is the proposal with sketches, narratives, and journey maps?
- Does the proposal provide a summary user flow, from the time the app is open, what user sees and what options are shown to the user?
- Does the proposal include any backing why it will succeed, supported by data and observations in kids?
- Thru the course of the app experience, does the proposal address how to keep the kids going?
- Has the proposal put thoughts on how to entice kids to use the app?
- Is the proposal different enough from what already exists to add additional value?
- How rational is the proposal?
- How likely is the proposal to delight the user?
- Is the proposal objective with little verbosity?
Checkpoint Prizes
We’ll be awarding 5 checkpoint prizes at $50 each. You do not have to submit for the checkpoint to earn final prizes, but you need to submit to the final phase in order to qualify for the checkpoint prize.
Checkpoint submission deadline is 08.17.2020 12:00 EDT.
Final Submission Guidelines
- At a minimum, you should submit a PDF or word document that clearly explains your idea and the expected user flow. You can use the following template.
- It would help if you can include sketches, UI mockups, narratives, etc… in your submission to help illustrate the idea
- It should be written in plain English.
- You may include more than 1 idea in your submission, but make sure you present each of them clearly.
- Please follow the template we provided in the forum to present your idea.