Future TV Service Strategy Design Ideation Challenge

Welcome to "Future TV Service Strategy Design Ideation Challenge". In this challenge, we need your help to evaluate, explore, and identify long-term opportunities to shape strategies in order to understand possible future contexts on how to provide disruptive services and experience for our audience that truly make a difference.

We need to see intuitive and easy to use "concepts", some rough sketches or ideas on how we need to envision the solution. Your solution should help us drive our conversation to the next stage of this project.

TIMELINE

• Submission Start: 12nd November 2020 08.00 PM EDT
• Rolling checkpoint review: 14th November 2020 08.00 PM EDT (5 Potential Submissions in Rolling Checkpoint will get $100 each)
• Submission End: 16th November 2020 08.00 AM EDT

BACKGROUND OVERVIEW

• Traditional media producers and channels (e.g., Media networks, Cable TV) are being disrupted. New technologies can turn individuals into media giants at a fraction of the cost, consumers want their content personalized and on their terms and new high growth business models (e.g., Netflix, Disney+) are replacing decades-old ways of doing business. This has profound effects across many industries - from the content creators to the content consumers.
• This includes telecommunication service providers that traditionally provide the infrastructure (e.g., copper and fiber optic cables, cellular networks) and supporting services (e.g., cable TV, mobile devices, e-commerce). Given the high capital costs to update massive communication networks to the latest (e.g. 5G), increased competition, and government regulations, recouping the investment is a big challenge.
• What can digital TV Service companies need to do today to better prepare for the future?

CHALLENGE OBJECTIVES

• Focus on the problem, user flows, and "prototyping" your visual concept
• Create wireframes, sketches, or simple designs to convey your solution/proposal ideas 
• Provide fast and rough wireframes to show your solution concept
• You MUST cover all requirements mentioned in the challenge details below
• You can use any type of tools to submit your ideas/workflow, it can be a rough pen/paper sketch, Images using design tools like Sketch or xd, Axure wireframes, PowerPoint, Excel, PDF, etc
• We’d like to see how you think the solution could work, potential simplified workflows, and interactions
• Focus on what you think is important and provide concepts/ideas on where/how you think

TARGET AUDIENCE

• End-User/Customers
• Content Creators
• Media Network
• TV Company Service Providers

EXPLORATION SCORE

• Creativity: 9
  • 1: barely new ideas
  • 10: a utopic product with features proven to be able to be fully implemented
• Aesthetics: 1
  • 1: low-fidelity design, wireframe, or plain sketch
  • 10: top-notch finished looking visual design
• Exploration: 9
  • 1: strictly follow an existing reference or production guideline
  • 10: open to alternative workflows/features not listed here that would help the overall application
• Branding: 1
  • 1: don’t care at all about the branding just functionality
  • 10: without a properly branded product there is no success

REQUIREMENTS

• Our client is a subsidiary company from a bigger Telco company that manages IPTV service. They are offering various thing, from package programs like Netflix, disney+, amazon prime, and cable tv network package bundled with fast internet....what they really want to know is how to move forward and do business with these disrupting services happening. Understanding and evolve the current state of content experiences (mid goal) and Understand possible future contexts in which they need to operate (long goal)
• We need to gain some insight into how the current disruption affects the TV Service Provider Business and all related industry and get a proactive solution that able to respond to these changes for middle and long term
• The future of services is changing quickly and shows how customers crave personalized and convenient content. As data capabilities increase and more streaming services are created, the future of services  will be customer-driven and vastly different from the past
• The success of the TV service experience in today’s world mostly comes from two factors: "Convenience" and "Pricing". When compared to the price of TV cable, customers can get instant access to a program/shows and movies at a fraction of the price. AI and machine learning help streaming services recommend shows that customers actually want to watch. Will these two factors still be valid in the near future? Are there any new factors that can be important in the future and able to help to make the audience loyal and continue using our services
• Here are other factors that count for today’s services success:
  • Exclusive and On-demand content 
  • Sharing subscriptions 
  • Personalization 
  • Uninterruptible experience
  • Less Regulation
  • Digitalization
  • Fast internet - 5G
  • New Advertising Format
  • Etc
• All the above factors are already having an effect on the market, but what will the future of service providers business look like in a few year's time? 
• In this challenge, we need you to craft a new concept on how the TV and Content Streaming audiences will use the services in the future. Think about what factors will affect their excitement and loyalty to keep using our services 
• Create a set of visual concept that able to explain the user journey experience for future service providers such as:
  • The Onboarding Experience
  • The Personalization Experience (Recommendations, Related Program, etc)
  • The Watching Experience (including Pre and Post Watching program)
  • The In-App Experience (Profile, Support, Payment, etc)
  • Advertisement format
  • Etc
• Please select any of the experience you want to visualize above or feel free to create new experiences that you think will be valid and important in the future 
• Your proposal solution needs to  provide a clear answer to the following questions: 
  • What was your approach to solving the problem mentioned in the Background overview area?
  • What salient data, patterns, and trends did you collect to back your proposal? (e.g., Societal, Technological, Regulatory, Environmental, Economic)
  • What was most insightful from your research? 
  • What is your solution recommendation?
• You can draw from whatever research you deem necessary as long as you cite the source. We hope you can draw from multiple references and synthesize your own Point of View!
• Optional: At the end of this challenge, we will engage the winners to work with us in a TAAS or Private task series, and you may be asked to present your research findings. If the times allow, please provide some short video to explain your main ideas, think like elevator pitching (The CEO has 5 min before she has to board a plane to meet key investors. What do you share with him/her?)

DELIVERABLES

• We want to make this challenge easy and fast, we don't want to have strict requirements on the format of the deliverables you produce. We recommend you think of how your solutions are presented. So, a complete Design screen created using design tools (Sketch, Figma, XD, Photoshop), or PDF of your visual concepts or Axure wireframes or a MarvelApp or a PowerPoint solution or an excel, etc. Anything that showcases your ideas the best (and makes it easy to follow)
• The elements that we would like to see included in your submissions are:
  • Overall concept description
  • Your wireframes/ screens /sketches with names and a short description to explain what that page is about. Your screens should be organized in the order you would like them to be seen
  • The proposal should be created in 4 or 5 slides/screens if possible, but if you need more slides/screens that will add more value to your proposal, feel free to go and create it

JUDGING CRITERIA

• How refined is the proposal with sketches, narratives, and journey maps?
• Does the proposal include any backing why it will succeed:
  • Quality of Data Gathered: Is the data clear and from good sources?
  • Quality of Data Synthesis: Is it novel, relevant, and actionable?
  • Quality of Communication: Is it clear, concise, and memorable?
• Has the proposal put thoughts on how to entice audiences to use the TV future service?
• Is the proposal different enough from what already exists to add additional value?
• How rational is the proposal?
• How likely is the proposal to delight the user?
• Proposal Completeness and accuracy

BRANDING GUIDELINES

• Up to you

TARGET DEVICE

• Choose one of the following sizes for your visual concept creation: 
  • Powerpoint/Google Slide: 1920px x 1080px 
  • Web: 1366px width and height as required
  • Tablet: 2732px width x 2048px height

SUBMISSION AND SOURCE FILES

Preview Image

• Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72dpi and place a screenshot of your submission within it.

Submission File

• Please submit JPG/PNG, PDF, HTML, etc that show your solution
• If you have created the wireframe in a design tool, then please create the clickable prototype in the marvel app and share the link to the prototype in your declaration file.

Source Files

• All source files of the submitted ideas. If you would like to submit notes please include the notes.txt file:
  • If you use design tools, please make sure to provide all source files as usual (created in Adobe PS, AI, XD, Sketch, Figma, etc)
  • if you have created the hand-drawn sketches then submit them as source files
  • If you use editor tools (MS Office, PDF, etc), please submit the offline documents as your source files

FINAL FIX

• As part of the final fixes phase, you may be asked to modify content or user click paths