Challenge Summary
Welcome to the “Med.ai Logo Design Challenge.” In this challenge, we are looking for the design community to help create a logo to represent a newly rebranded Data Analytics Platform.
Note: If you create multiple design concepts, please create individual submissions.
BACKGROUND
This logo will be used to represent Med.ai, a newly rebranded Data Analytics Platform supporting medical research and development work.
AUDIENCE
The audience will be researchers, data scientists, clinical scientists, and non-data scientists who are looking for insights into medical data.
DESIGN CONSIDERATIONS
- Concept, composition, and simplicity will be taken into serious consideration in the selection process (see judging criteria below). We are looking for characteristics common to many great logos; clean, simple, and easy to recognize.
- The winning logo should be flexible enough to be adapted to various business environments. For example web portal, PowerPoint template, Email communications, corporate newsletters.
- We are looking for something clearly related to Artificial Intelligence (AI), Data Science concepts, Scientific and medical insights.
- Positive Impressions: data-science, cutting-edge, futuristic, technical
- Negative Impressions: AVOID dated imagery such as neuro-networks, links, and nodes, deep learning.
- The logo should encapsulate the message of the subject very quickly and be memorable.
- Logos should be effective in a variety of sizes, large and small.
- The logo will need to appear over both light and dark backgrounds.
REQUIREMENTS
Your logo design submission must follow these requirements:
- Your complete logo design should consist of the name “Med.ai” AND an icon or symbol. The icon may be used both with the typography and as a standalone icon.
- Takeaway: The icon must be able to be separated from the name in your design.
- Source designs must be created as VECTOR artwork so they may be resized without a loss of quality.
- Provide an outlined version of your logo (icon and typography).
- Include design options showing:
- Full Color, on white background
- Full Color, on black background
- Black & White, on white background
- Black & White, on black background
- Final submissions must be provided in the formats: eps, png, and tif. We will need versions with a white background, black background, and transparent background.
BRANDING GUIDELINES
Fonts: Use the provided font Karbon (or similar) in your designs.
Palette: Use the provided palette.
Please find the link to assets in the forums.
DESIGN INSPIRATION
Explore some logo design inspiration websites. A good logo should be; simple, distinctive, relevant, memorable, timeless, and versatile - and most importantly your own design. Use these references for inspiration only.
https://1stwebdesigner.com/logo-design-tips/
https://www.awwwards.com/99-creative-logo-designs-for-inspiration.html
https://www.logolounge.com/trend-reports
https://digitalsynopsis.com/design/logo-design-trends-2020/
JUDGING CRITERIA
Your submission will be judged on the following criteria:
- Relevance: How does your logo "fit" the subject described?
- Quality: Does your logo look fresh, professional, and clean? Is the composition/layout well done? Have you used typography in a meaningful way?
- Concept: Does your logo present a new and interesting concept? Is it simple, yet memorable?
SUBMISSION & SOURCE FILES
- A ZIP file called Source.zip file: Put your design files created in Illustrator, Sketch, XD, or in any vector tool
- A ZIP file called Submission.zip: Show your design in JPG/PNG format using the template
- A TXT file called declaration.txt: Put notes or instructions about your logo design there
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.