Challenge Summary
CHALLENGE SUMMARY
Welcome to the “Topcoder Community Promotional Package Design Challenge”!
With TCO21 being virtual again and the world still not moving beyond this pandemic, we want to bring together members of the community to create a promotion that we are Community Strong.
We would like you to come up with great designs for the theme “Community Strong”.
CHALLENGES OBJECTIVES
- The community will stick together, be there for each other, and still make sure people can work, learn, and earn to provide for their families.
- And that we've got new leadership, the future is bright so we are strong.
- One theme for a many locations of promotion: 1 Logo, 5 banner designs, 1 T-shirt design
Please read the challenge specifications and let us know if you have any questions in the forums.
Round 1
Submit your initial designs for checkpoint review.01 Community Strong Logo
03 Dashboard Banner
Round 2
Submit your improved designs based on the checkpoint feedback.01 Community Strong Logo
02 Email Header
03 Dashboard Banner
04 Social Ad
05 Linkedin Ad
06 YouTube banner (for the video)
07 T-Shirt Design
PROJECT BACKGROUND
The purpose of this project is to create a promotion that will include a video and a "logo" of sorts. The Community Strong and graphics that we get from this challenge will be used in the new Learn page, TCO graphics, and across the website to always remind everyone we as a community are always here for each other.
DESIGN GOALS
Overall goals:
- Have a clearly defined frame.
- Make your text instantly readable.
- Be Consistent with the brand.
- Need to insist on a sense of urgency.
Compliment but stand out - if your banner visually blends into sites where it is featured, you are more likely to get your viewer’s trust. However, don’t make it blend in too much
T-Shirt category:
- No generic graphics, make sure there's something meaningful to your design.
- Keep it simple, no gradient.
- T-shirts could be of any color, so the logo’s being used should be clearly visible of light and dark background.
A. LOGO
01 Community Strong Logo
- Logo needs to have the icon as well the text, we would like to use the “Brackets”
- Include the text “Community Strong”
- This will be used in all the graphics below and be strategically placed on all TCO21 Finals graphics as well.
- Come up with some fresh, simple, distinctive.
- We need the logo with outline and without outline (font should not be rasterized).
- Colors used in the logo should work well in both black and white background and also make sure it works well in your banners.
B. BANNERS
02 Email Header
- Create an email banner of size: Width 1126px X height 552px
- We would like you to include the “Community Strong” logo and Topcoder logo
03 Dashboard Banner
- Create a dashboard banner of size: width 1538px X height 583px
- Using the “Community Strong” logo and Topcoder logo
04 Social Ad
- Create an ad that can be used across social networks (facebook, etc)
- Using the “Community Strong” logo and Topcoder logo
- Size: Width 1000px X height 1000px
05 Linkedin Ad
- Using the “Community Strong” logo and Topcoder logo
- Size: Width 1200px X height 627px
- It should be no larger than 40KB.
06 YouTube Banner (for the video)
- Using the “Community Strong” logo and Topcoder logo
- Size: Width 2560px X height 1440px
C. T-SHIRT
07 T-Shirt Design
- The “Community Strong” logo on the front center and topcoder logo on the back center (you can grab this from the provided branding guidelines)
- The Topcoder logo that you use should be of a single color (not the colored logo)
- It is important that the logos are shown only on the center of the shirt (front & back) and should not be included on the sleeves, or on the bottom edge or anywhere else.
- T-Shirts could be of any color, so please show your designs in light and dark backgrounds (white as well as black backgrounds).
STYLE
- While we use the theme above, the look and feel should send the message be fun and engaging. We are looking for your creativity here.
- We also wish the style to look like it belongs to Topcoder: check below for Topcoder guidelines
- Logo Inspiration: We are looking for your original ideas and creativity to make something unique for our community.
- Banner Inspiration: check the link for more ideas, but please do not copy.
BANNER SIZE
Sizes are mentioned in the requirements for each design. We would like this to be a banner that we can post on social media and have as much as possible the text readable without clicking it to see more.
BRANDING GUIDELINES
- You can download the TC logo from here
- Here's a link to see the Topcoder colors and fonts that we recommend to use them in your design. Everything else is open to you.
- Fonts: Barlow Condensed for headlines and Roboto for regular text
- These banners should follow the style of topcoder.com. Note: you don’t need to use blobs, just use the same font families (Barlow Condensed for headlines and Roboto for regular text) and colors.
JUDGING CRITERIA
Your submission will be judged based on:
- ���Creativity of design
- How easy is to understand the steps needed to get started
- Is the text/data easy to read even in the email?
- How exciting is your design looking
- How good it aligns to the brand
STOCK PHOTOGRAPHY
You can use any photos from TC Flickr Album or any free for commercial use site as allowed in Topcoder Rules (only use photos from Unsplash and Pexels)
Stock icons are allowed as per Topcoder Policies
FINAL DELIVERABLES
Source.zip – All original source files.
All source files of all graphics created in vector format in either Adobe Illustrator or any similar software should be saved as editable files.
For logo submissions - Please make sure to submit source with outline & without outline.
Submission.zip – PNG/JPG files
Submit JPG/PNG image files based on the Challenge submission requirements stated above.
Preview.png – Your preview image
Please create your preview image as one (1) 1024x1024px JPG or PNG file in RGB color mode at 72 dpi and place a screenshot of your submission within it.
Declarations.txt – All your declarations and notes
This file must contain your notes if any, fonts used, links to the stock images and icons used and the link to your Marvel project
Please read the challenge specification carefully and watch the forums for any questions or feedback concerning this challenge. It is important that you monitor any updates provided by the client or Studio Admins in the forums. Please post any questions you might have for the client in the forums.