With a high number of developers, designers, data scientists, and others interested in the booming freelance economy, it’s highly important for freelancers to take measures that will ensure their absolute success in this domain.
Here I have compiled a list to serve as a guide to becoming an effective freelancer.
Have an online presence: As the popular saying goes “Actions speak louder than words.” As a freelancer you need to go beyond the power of verbal convincing to attract the best and most rewarding clients.
An online presence like a strong portfolio, social media presence (Twitter, Instagram, Facebook, YouTube, LinkedIn, blog, etc.) speaks highly of your skills and reiterates your commitment and passion for the job, thereby building clients’ confidence in you.
Have a niche: Don’t be a jack of all trades and a master of none. Excellence in any defined field takes time to achieve and as such, having a narrow area to focus on will bootstrap you into an expert of your field or area of knowledge.
Of course, it’s an open world of freelancing and one can decide to master any number of subject areas, but I highly suggest you narrow down to have a complete focus on your niche, which will make you a ‘Kung Fu’ master in that domain.
Be involved: You don’t need to be an extrovert to become a freelancer but you need to get involved digitally. Take part in tech activities within your community or online. Let your voice be heard in ways that will be of benefit to others.
Your chances of creating new connections and building on old relations turn out to be high as you become a household name within programs, be they online or physical meetups.
This path is the way to be noticed and will eventually lead to rewarding clients.
Be organized: An important part in the life of a freelancer is time management. How you utilize your time directly affects your performance, positively or negatively.
Sometimes you might need to work over normal hours or work under pressure to get a pressing job done as clients are waiting on you.
A few tips to help you stay organized and meet deadlines regularly:
Have a timetable and follow it
Have a time slot for working on projects each day
Avoid procrastination
Inform clients ahead of time if a deadline cannot be met
Have a clear scope of every project you are working on
Be good at estimating project completion timelines
Do not underestimate any project
Take breaks to recharge your body, energy, and mind
Keep track of the progress of your work
Create a defined process: You need to have a process to help execute your tasks smoothly on a daily basis. This means one must be disciplined in order to follow any defined process you set for yourself to succeed.
Below is a sample process for freelancers:
Present to prospective clients
Sign and accept contract
Project onboarding
Required tools and resources to kick start
Payments and invoices
Select tools within your means: As you work on your own, it means you have to acquire all the necessary tools that aid in smooth operation of your work.
For new freelancers, I recommend you start with less costly tools and services before fully diving in with high paid tools.
An example is WordPress which can be used for hosting and developing websites.
A test run with this content management system for half to a full year will give you a clear idea if indeed it’s worth sacrificing more resources into the freelance job.
Surprisingly, clients barely care about these tools. All they desire is to see a functioning application!
Choose your tools wisely and always consider your budget before making a purchasing decision.
Be a communicator: A freelancer might be the best among his peers but tend to fall short in convincing clients to have confidence in them.
A foundation for every freelance worker is clear communication. Be clear both in written and oral communication when dealing with clients to avoid confusion in the future.
The inability of customers to fully understand your point of view or suggestion might force them to seek help from other freelancers whilst leaving you behind.
Deliver top-notch work: As a solo worker, no one can take the blame for an unfunctional application apart from you. In view of that, ensure all due processes are followed in developing an application for a client.
Have a strong passion: The gig economy might be booming but don’t be surprised if you jump in head first and go for over three months without a client.
When that happens, the only fuel left to keep you going is passion for the job. This ensures you are not deterred from giving up until you achieve your goals.
Set prices competitively with room for adjustments: Be dynamic and have prices set in a way that favors the client whilst not undermining your effort.
Know the best job boards: Be aware which job boards get you true, genuine, and rewarding customers. Many times people are scammed out of desperation to get clients quickly. Take your time and play it cool.
Be in touch with clients: Let the clients be informed at all stages of the project. This prevents unforeseen situations upon the completion of work.
As for referrals: Family and friends can help you get lucrative customers by word of mouth and recommendations. Ask for referrals from them and it will help massively.
Be dynamic and accept change: The technology world keeps moving and changing so fast. Be updated and accept the chance to learn new technology or tools when the need arises.
The goal of every freelancer is to keep enhancing skills while earning a living. TopCoder is one of the best platforms to help you achieve this in simple and easy ways with some benefits listed below:
Enhance skills on programming, design, and data science
Income source
Increase creativity
Workload management
Daily activities with variation
Enhance skill set
Establish new connections
Variety of rewards for promising freelancers
Location independent
Improve self management
Develop your interpersonal skills
Monthly challenges that help enhance skills on diverse subject areas
Choose the work you want: participate in challenges you deem fit
PROS | CONS | |
---|---|---|
1 | No mandatory office hours | Job security not guaranteed |
2 | You are the boss | Working in loneliness |
3 | Choose who to work with | Can have controversial clients |
4 | Earn faster | Can go months without earning |
5 | Decide on tech stack | Unfamiliarity with tech stack could be deadly |
6 | Choose your work hours | Could overwork to meet deadline |
7 | Flexibility of workload | All responsibilities on you alone |
8 | Location independent | No paid vacation |
9 | Enhance skill sets | Could learn irrelevant skills |
10 | Choose vacation periods | No vacation time |
11 | Decide on project type to work on | Projects could become complicated |
12 | Freedom to choose clients from anywhere | Clients not willing to pay |
13 | Expert in your domain | Filing taxes could be complicated |
14 | Opportunity to increase revenue | Must find personal insurance |
Why go into app development? Demand for app developers keeps increasing exponentially and it’s the best bet to go into with all things being equal.
Approximated based salary per year: $100,000
Approximated hourly rate: $75
Skills that can help you become an app developer:
HTML, CSS, JavaScript
Java, Kotlin
C, C#
React - React native
Angular - Ionic
Why AWS? Amazon Web Services is currently the biggest provider in cloud storage and highly sought after by a lot of companies. Investing in AWS cloud developers is surely one of the best personal investments one could make.
Approximated salary per year: $112,000
Approximated hourly rate: $71
Skills that can help you become an AWS developer:
Coding or computer programming (PHP. Java, C#, Python)
Networking
DevOps
Service providers (cloud)
Containers
Web services and APIs
SDK of AWS
Why blockchain? It’s a technology largely used by finance and trading companies, thereby making those with blockchain development knowledge highly sought after.
Approximated salary per year: $123,000
Approximated hourly rate: $145
Skills that can help you become a blockchain developer:
Blockchain technology understanding
Programming: Python, JavaScript, C#, Java, Golang, Ruby
Cryptography
Distributed systems
Smart contracts
Data structures and algorithm
Why study AI? A lot of the open roles in engineering are artificial intelligence roles. Companies are looking for ways and means to increase productivity and AI, coupled with machine learning, is a perfect combination in resolving some of these worries. Developers are needed to fill this gap with immediate effect.
Approximated salary per year: $90,000
Approximated hourly rate: $40
Skills that can help you become an AI developer:
Programming: C++, Java, Python, TypeScript
Mathematics
Statistics and probability
Data analysis
Models
Why web design? Businesses look for ways to attract and retain customers and one way is to have astonishing website design. As such, demand for skilled personnel in this area is high and worth investing in.
Approximated salary per year: $77,000
Approximated hourly rate: $45
Skills that can help you become a website designer:
Basics of HTML, CSS and JavaScript
Figma/Adobe Photoshop
Creativity
Content management systems (CMS)
Digital marketing
Typography
Color theory
Composition
User experience
Responsive design
Communication
Web design is a bit broad and categorized into three folds, namely:
UI design (User interface)
UX design (User experience) and
Visual design.
Why go into data analysis? Many companies and businesses look for ways to analyze data for decision making. This makes data analysis one of the best areas to focus as a freelancer.
Approximated salary per year: $72,000
Approximated hourly rate: $34
Skills that can help you become a data analyst:
Programming: statistical programming
SQL
Data visualization
Matlab
Statistics and probability
Econometrics
Excell
Creativity and critical thinking
Why website development? A well established business without a website might not get noticed online and a business not online will be out of business according to Bill Gates.
This requires experts in the field to help create beautiful websites for companies and organizations.
Approximated salary per year: $74,000
Approximated hourly rate: $73
Skills that can help you become a website developer:
HTML, CSS, JavaScript
Responsive web design
Debugging and testing
Frameworks: Bootstrap, Angular, React or Vue
User experience
Strong communication
Team player
With website development, one can chose to be a:
Front end developer - interface development only
Back end developer - backend development (server side) only
Fullstack developer - combination of front end and back end duties
Why ethical hacking? For systems, networks and applications to be efficiently protected, ethical hacking professionals are essential.
Approximated salary per year: $69,000
Approximated hourly rate: $45
Skills to help you become an ethical hacker:
Networking
Cryptography
Databases
Programming language: JavaScript, C#, SQL
Analytical
Hardwares
Why writing? Organizations now depend on documentation to help guide clients on software usage. Technical expertise is needed to craft these documentations.
Approximated salary per year: $62,000
Approximated hourly rate: $30
Skills to become a writer (technical and non technical)
HTML, CSS, JavaScript (technical writer)
Postman (technical)
APIs and databases (technical)
Communication (non technical)
Creativity (non technical)
Adaptability (non technical)
Why go into illustration? Illustrators are in demand to lend their creativity to businesses to help them stand out among other competitors, using common style images from popular online sources.
Approximated salary per year: $60,000
Approximated hourly rate: $26
Skills to become an illustrator:
Creativity
Persuasive skills
Communication
Team player
Negotiation
Patience
Architecturing skills
Figma/Adobe Photoshop
Graphic design
Why a remote assistant? Remote assistants help companies beat down costs which is loved by almost all operational institutions. It therefore means new roles will keep coming up for such positions to help keep down costs whilst providing the best customer services.
Approximated salary per year: $55,000
Approximated hourly rate: $26
Skills to become a remote assistant:
Project management skills
Communication
Basic I.T skills
Organizational skills
Decision making
Typing and Microsoft Word
Basics of accounting
A focus on detail
Data entry
Reliability and availability
Creativity
Why video editing? Production teams need video specialists to edit and modify videos to fit into an occasion or situation. Having a skill set in this domain is a step towards success in a freelance career.
Approximated salary per year: $57,000
Approximated hourly rate: $27
Skills to become a video editor:
Ability to multitask
Strong imagination
Video editing softwares/tools
Clear communication
Editing
Digital marketing
Graphics design
Team player
Why graphic design? Flayers, banners, and logos to display product information, upcoming events, or represent a brand image are the core work of graphic designers. This means having a skill in graphic design will set you up for success as a freelancer or getting hired for a full time role.
Approximated salary per year: $54,000
Approximated hourly rate: $23
Skills to become a graphic designer:
Typography
Color theory
Branding and marketing
Basics of coding (not a must)
Creativity
Figma/Adobe Photoshop/Illustrator/inDesign
UI/UX (not a must have, but necessary)
Microsoft Office
Design in print
Microsoft Powerpoint
Presentation
Interactive media
Communication
Why SEO? As competition becomes high, managers must find ways to stay on top of the game by optimizing web pages to appear on top of Google searches.
The competition of wanting to appear first on the Google search engine bootstraps the need for the technical know-how of personnel or freelancers to help get the job done.
Approximated salary per year: $52,000
Approximated hourly rate: $97
Skills to become an SEO expert:
Management of projects: able to define, plan, execute and close a project
Research enthusiast
Decision making: effective decision making includes:
Decision identification
Information gathering
Identifying alternatives routes
Weighing of the evidence
Selecting among the alternatives at hand
Action taken
Reviewing of decision taken
Be flexible
Be a writer
Be a thinker and analytical person
Basics of coding (not mandatory but highly necessary)
Cryptocurrencies and blockchain programming
Amazon Web Services (AWS) development
Mobile applications development
Artificial intelligence (AI) development
Website development
Graphic design
Website design
Data analysis
Ethical hacking and online security
Bookkeeping and accounting
Editing
Illustration
Writing
Remote assistance
Image editing
Copywriting
Optimization of search engines (SEO)
Microsoft product management
Marketing via social media
Sales representative
Photography
Videography
Career coaching
Transcription of audio
Delivery service for voice-over acting
User testing
Tutoring
Survey-taking
Social media marketing